do you expect Aer Lingus and British Airways to respond? There could be 4 ways to respond: 1. Start price war with Ryanair by immediately reducing AL and BA prices: unsustainable due to high overheads. 2. Gradual cost cutting (staff reduction‚ less customer service‚ less perks‚ lower quality travel‚ outsourcing of services‚ etc.) to bring pricing structure in line with Ryanair: without losing core competence‚ brand value and profit at bigger stage where they are now profitable. However subsidizing
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Assignment Ryanair Case 1-What is your assessment of Ryanair’s launch strategy? - Will it be successful? Or is it fatally flawed? Why? - Does Ryanair’s strategy give it a competitive advantage over the rivals? 2- How do you expect Aer Lingus and British Airways to respond? Why? - Focus on competitor analyses of Aer Lingus and British Airways. What does Aer Lingus want to achieve? What does British Airways want to achieve? - What are the reasons to expect vigorous retaliation from Aer Lingus
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Sun Yat-Sen University Strategic Management Professor: Richard Lihua Individual Reflection Date:April 13‚ 2013 Student: Wu Yanfei (12211208) 1 目录 1. Knowledge Reflection ........................................................................ 3 2. Individual Experiences on Strategic Management Reflection ............. 6 3. Future Expectations ........................................................................... 7 2 1. Knowledge Reflection Strategic Management is the
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a rapid growing business industry now‚ It is important for all organizations to maintain a well trained and effective human resource team as it is directly affiliated with the personal policies and practices that influences the workforce. Today we will be focusing on two strategic issues that HRM faces: 2. Merger and acquisition 3. Offshoring 2. MERGERS AND ACQUISITION Mergers typically involves two companies usually smaller scale companies joins arms and becomes one to attain better growth
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Ryanair and Virgin Atlantic Both of them are recent creations in airline transport business‚ they started life in competition with major national flag carrier airlines and grew to be major challengers to these established companies. Virgin Atlantic’s air transport business originated in the long-haul‚ mainly transatlantic market which might be highly profitable but is also extremely competitive. It attracts passengers by offering a superior experience and is firmly positioned at the quality
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HRM Best Practices and Transfers to the Asia-Pacific Region Table 21.1 Selective Research on Best HRM Practices by Author 4 more images Approaching the second decade of the 21st century provides a fresh opportunity to think about kinds of possible management. In this regard‚ the area of human resource management (HRM) has become even more important to business‚ policymaking‚ and nations‚ including in the economically dynamic Asia-Pacific region. Most of the Asian economies had rapid growth
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Macro-environment PESTEL Analysis: Political and legal factors Political issues are very relevant in the airline industry which has been and still is under political influence. This is particularly true in the European Union where Ryanair primarily operates. A recent liberalization act came under the form of the EU-US Open Skies Agreement‚ signed in 2007and which entered into effect on March the 30th 2008‚ which gives the right to US based airlines to operate intra-EU flights‚ while European
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RESOURCE MANAGEMENT SYSTEM(HRMS) A first review report (Submitted by Candidate’s Name ASWANI KUMAR A‚ ROLL NO: 1110MBA1012 Reg No : 68311200362) 1 NEED FOR THE STUDY Researching business technology can be a daunting task and finding a Human Resources Management System (HRMS) that meets the unique needs of your business‚ and offers ease of acceptance by your employees‚ can present a challenge. To begin this process‚ I suggest exploring a Web-based HRMS solution‚ which avoids
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The revolutionary trends of computerization have reached the peaks achieving global goals in all fields and sectors. The HRMS systems getting computerized are leading to a new and innovative way to approach to above said. With the major organizations hosting services of HRMS our project specifically aims to the total computerization of the HRMS. With the total automation of HRMS‚ the manual dependency is minimized to a large extent. It inherits all the properties of computerizing a system which includes
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Executive Summary This paper seeks to explore the marketing techniques utilised by the low cost airline‚ Ryanair. Specific analysis of its target market will identify that whilst its cost leadership strategy is hugely successful in its appeal to the mass market‚ closer analysis of the increasing ‘budget business traveller’ segment reveal opportunities for further industry growth poignantly amidst the current economic climate. Analysis of Ryanair’s market position as ‘Europe’s largest airline
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