OASIS HONG KONG AIRLINES LIMITED – WHAT WENT WRONG AND WHAT SHOULD HAVE DONE TO SAVE IT FROM BANKCRUPTCY Table of Content 1. 2. 3. 4. 5. 6. Company Background Liquidation Timeline Causes of Failure Impacts of Oasis’s Case What Should Have Done to Save Oasis from Bankruptcy Conclusion Company Background Oasis Hong Kong Airlines Limited • Long-haul budget airline • Hub at Hong Kong International Airport • Founder Mr. Raymond Lee Ms. Priscilla Lee • Started operation – Oct 26‚ 2006 Company
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2. SWOT Analysis 2.1 Strengths 1) Focus on point-to-point service. This service provides more direct nonstop flights that can minimize delays and total trip time. 2) Low operating costs - Use a single type of aircraft (Boeing 737) that makes scheduling‚ operations‚ maintenance‚ and training more simplified. - Outfit the fleet with fuel-saving‚ performance-enhancing blended winglet that extend flight range‚ save fuel‚ and reduce engine maintenance costs and takeoff noise. - Fuel cost saving
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Southwest Airlines’ Corporate Strategy & Control System Southwest Airlines became one of the most admired airlines in the world based on their dedication to their customers and the corporate strategies their leadership instituted. Their leadership created a different corporate culture that CEO Herb Kelleher and his company are devoted to the philosophy of putting employees first (Govindarajan‚ pg. 115). In doing so‚ Southwest was able to instill a management control system that relied on
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Introduction Singapore Airlines (SIA) has developed into one of the most respected travel brands around the world. Its mission statement: "Singapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximizing returns for the benefit of its shareholders and employees". Singapore Airlines has grown from a regional airline into one of the world ’s leading carriers. They have a young‚ efficient fleet‚ an educated staff attuned to quality‚
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History of Continental Airlines Continental Airlines began service in 1934 as Varney Speed Lines‚ named after one of its initial owners‚ Walter T. Varney operating out of El Paso‚ Texas and extending through Las Vegas‚ Albuquerque and Santa Fe‚ New Mexico to Pueblo‚ Colorado. The airline started with Lockheed Vegas‚ a single engine plane that carried four passengers. The airline later flew other Lockheed planes‚ including the Lodestar. It was renamed Continental on 1 July 1937 after a new owner
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Industry IT Survey Project For Southwest Airlines Prepared for Rick‚ Turley CIS600: Information Technology and Project Management Prepared by Amr‚ Mutlaq Colorado State University April‚ 17th‚ 2013 Overview Southwest Airlines Co is a major U.S airline and the world’s largest low-cost carrier‚ headquartered in Dallas‚ Texas. It was established in 1967 and adopted its current name in 1971. The airline has more than 46‚000 employees as of August 2012 and operates more than 3‚400
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Emirates Airlines is one of the leading airlines in the industry. It has maintained many sources of competitive advantage in terms of cost and uniqueness which had led to a cost advantage and differentiation advantage. Although cost advantage and differentiation advantage are mutually exclusive‚ Emirates Airlines was able to sustain both. As for the competitive scope‚ the company can have either a broad target or a narrow target. Most probably Emirates Airlines is favouring the broad target because
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followed by the conclusion in section 5. Abstract— This paper presents the design of low-noise amplifiers intended for WiMAX applications. Three low-noise amplifier topologies are implemented namely: (1) cascoded common-source amplifier‚ (2) folded cascode amplifier‚ and (3) shunt feedback amplifier. The amplifiers were implemented in a standard 90-nm CMOS process and were operated with a 1V supply voltage. Low-noise amplifier measurements were taken for parameters such as power gain‚ noise figure
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The human resource department of any airline is the backbone of the organization. The employees in this department are responsible for multiple tasks. These tasks can range anywhere from hiring and firing employees to developing a training system for all airline pilots to go through. Working in the aviation industry has shown me many ways in which having a human resource department is vital to an organization’s success. The human resource department knows everything there is to know about how
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Low Visibility The short story ”Low Visibility” involves Laura and her husband John. It is third-person narrated‚ which means that we are following Laura and Johns‚ while we have a full view of Laura’s physical feelings. Laura is John submissive‚ and she has nothing to say at home. Before she met John‚ she was the kind of person who could make a room laugh; she had a good humor‚ lots of energy and a good spirit. But John changed her; from being full of life‚ to a person who barely speaks at home
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