Introduction: Ryanair was established in the year 1985 by the RYAN family and has grown from a small airline flying a short hop from Waterford to London‚ into one of the Europe’s largest carriers. The company expanded and within 4 years it had 350 employees‚ 14 aircraft‚ and carried 600‚000 passengers a year. It is currently serving to 26 European Countries with 148 destinations. It operates on 794 different routes daily serving by more than 1050 flights in a day. It has totally 169 aircrafts
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Ryanair Marketing Mix Product or Service. - Low cost‚ no frills air travel to European destinations. - No free food or drink onboard. You buy them onboard‚ or you don’t. You can take your own food and drink. - The company has deals with Hertz car rental‚ and a number of hotel businesses‚ phone cards and bus tickets. Ryanair takes a commission on ’up selling’. About 16% of profit is made this way. Price - Ryanair has low fares. -70% of seats are sold at the lowest two fares. 30% of seats
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I. MARKETING OBJECTIVES 1) We want to encourage our costumer especially the youth to enjoy eating fruits and vegetables.. 2) To give nutritious and good quality product. 3) To be good competitor in the market. II. MARKETING STRATEGIES Advertising Shabur use print media like tarpaulins for our stall that will post in the school bulletin boards. Personal selling We will promote product by informing students and we will conduct also room-to-room visit to inform them personally about our
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Marketing objective Marketing objective is defined as what you want to achieve before entry a new market. An objective can aim at achieve more‚ reduce errors and improve effectiveness and efficiencies (University of Ballarate‚ 2013). In addition‚ SMART approach is one of the most important ways for marketers to make strategy plan. Therefore‚ this study will use SMART approach to making marketing objective. SMART stands for: specific‚ measurable‚ achievable‚ realistic and timed. Before using this
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Why are objectives so important and how do we define and refine them? Objectives can be defined as a mission‚ purpose‚ or standard that can be reasonably achieved within the expected timeframe and with the available resources. In general‚ an objective is broader in scope than a goal‚ and may comprise of several different goals. Objectives are the most basic planning tools underlying all planning and strategic activities. They serve as the basis for policy and performance appraisals‚ and act as
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A2 Marketing Objectives 1. Explain why it is important for a business to have clear marketing objectives? It is important that a business has clear marketing objectives because it gives them a target to work towards. In 2010 Asda set its objective to overtake Tesco as Britain’s largest retailer of non-food items. It is important that its clear because objectives should be made using the acronym SMART goals‚ the objective set by Asda fits in with this really well apart from it does not state
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Marketing objectives define what you want to accomplish through your marketing activities. There are several important factors to consider when establishing effective marketing objectives. When setting objectives it is very important to ensure that your objectives are; specific‚ measurable‚ achievable‚ realistic and time specific‚ or SMART for short. The "SMART" approach allows you to effectively manage your marketing activities and importantly be able to determine how successful they have been
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Objectives of Marketing Promotions The most obvious objective marketers have for promotional activities is to convince customers to make a decision that benefits the marketer (of course the marketer believes the decision will also benefit the customer). For most for-profit marketers this means getting customers to buy an organization’s product and‚ in most cases‚ to remain a loyal long-term customer. For other marketers‚ such as not-for-profits‚ it means getting customers to increase donations
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……………….9 1. What Is Marketing Orientation………………………………………………………..…9 2. Key steps that should Zaid Tea implement in order to be marketing oriented…………10 2.1 Customer Focused…………………………………………………….……………….10 2.2 Competitor Focused……………………………………………...……………………10 2.3 Strategic Vision……………………………………………………………………..…11 3. Difficulties In Implementing Marketing Orientation Concept To Zaid Tea……..……..12 3.1 Lack of Effective Customer Service………………………………..…………………12 3.2 Lack of Marketing Knowledge…………………………………
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COLOGNE BUSINESS SCHOOL (CBS) Case Study: Ryanair The future of the leading low fares airline Term paper for Transnational Management Summer Semester 2014/2015 Lecturer: XXX Anton Wischnewski BA12 in International Business / International Trade Student-No. XXX Table of Contents 1 Introduction ....................................................................................................2 2 Overview of Ryanair ..........................................................................
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