Instructor’s Manual 368 © Pearson Education Limited 2005 CASE TEACHING NOTES Ryanair – The Low-Fares Airline Eleanor O’Higgins 1. Introduction Ryanair was the first budget airline in Europe‚ modelled after the successful US carrier‚ Southwest Airlines. The case offers students the opportunity to evaluate the strategy of Ryanair against the backdrop of the European airline industry and the burgeoning budget sector. Business students at all levels enjoy this case and relate to it‚ since air
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transportation for this route. Ryanair recognized the profitability of the Dublin-London route‚ which was the only route that was profitable for Aer Lingus. While the direction of British Airways and Aer Lingus‘business models diversified worldwide‚ Ryanair saw an opportunity to streamline its costs by specializing on this specific route. Ryanair introduced a low cost‚ unrestricted fare‚ which undercut BA and Aer Lingus by £110 per ticket‚ while still focusing on first rate service. Ryanair was able to offer
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collaboration directly depends upon the organizational structure of an organization. Having a look at the organogram of GE Oil & Gas‚ it can be seen that the CEO heads the organization. Under the CEO come 9 presidents or chairmen. The other employees including workers and laborers are under these 9 presidents and chairmen. The fact that under one person (the CEO) immediately come 9 other heads shows that the organizational setup is horizontal. (GE Company Organizational Chart) Hence‚ the lateral collaboration
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La Consolacion College Manila BOARD OF TRUSTEES Institutional Organizational Chart SY. 2013-2014 External Auditor PRESIDENT Legal & Institutional Consultants Family Council & Alumni Association Executive Secretary President’s Management Council Internal Auditor Vice President Biñan Campus Academic Senate EXECUTIVE VICE PRESIDENT VP‚ Finance & Administrative Services VP‚ International College & Corporate Communications Dean‚ Graduate School & Continuing Education Dean‚ Sch. of Information
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in performing task * Give the auditor hard time to keep track of the transaction and movement of asset. | * Standard operating procedures (SOP) are a detailed explanation of how a policy is to be implemented. * Serve as framework for organizational policy – provide direction and structure * Written documentation of best practice * Tells what‚ how‚ when‚ why‚ and who * Provide foundation for: * job descriptions‚ * employee training * corrective action and discipline‚ and *
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Introduction Ryanair is one of the most profitable low-cost and low-fare airlines in the world. Even though it was merely bankruptcy in 1991‚ it could stand up and become very successful by 1999. An issues was what led Ryanair to huge losses in 1991‚ how did it re-gain its position‚ and what lay ahead in the next century. Analysis Prior to 1991‚ Ryanair had suffered from continuous losses from 1985 to 1989. The first reason that put it into this situation was that it tried to position itself
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ORGANIZATIONAL STRUCTURE• Job Descriptions • MEMBERSHIP AND VOLUNTEERS • Series 1 Relationships • ORGANIZATIONAL AUTHORITY • Structure • DEVELOPMENT Module 2 Organizational Structure MODULE 1/ Organizational Structure Introduction Types of organizational structures Organizational growth stages and their structural impact So you still want to change your organization’s structure Preparing a memorandum for structural change Remember ……. An organogram illustrates
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CLLC: Rich Teerlink Rich Teerlink is the former CEO of Harley-Davidson spoke on People Driven Execution‚ based on his new book‚ More than a Motorcycle: The Leadership Journey at Harley-Davidson (with Lee Ozley). If you ever get the chance to hear Teerlink speak‚ go do it‚ even if you aren’t particularly interested in motorcycles. He has an off-beat style‚ and he tells a great story about how Harley-Davidson went from being a laughingstock in the early 1980’s to the high performing "lifestyle company"
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In April 1986‚ the Ryan brothers announce that Ryanair will offer service between Dublin and London‚ a route dominated by Aer Lingus and British Airways. AL and BA offer a range of tickets with varying restrictions and varying classes of service‚ but the least expensive‚ unrestricted round-trip fares were priced at IL208‚ far higher than the IL98 that Ryan Air announced. Ryanair’s strategy to launch a single far no restriction ticket at such a low price will gain market share quickly as well as possibly
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Ryanair was founded in 1985 by the Ryan family to provide scheduled passenger airline services between Ireland and the UK‚ as an alternative to the then state monopoly carrier‚ Aer Lingus. It started out a full service conventional airline‚ with two classes of seating and leasing three different types of aircraft. However despite growth in the passenger volumes financial problems were of a growing concern. In its fight to survive the airline went through a dramatic restyle to become Europe ’s first
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