Despite an increase in operating costs in 2010‚ Easyjet has achieved a remarkable performance compare to 2009. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. Additionally‚ its total revenue per seat grew by 5.1&capacity measured in seat flown. Easyjet also managed to lower its underlying pre-tax loss increasing its cash-flow by million to million Table of Content Introduction I/ Easy Jet : General Overview II/ Comparison
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Commercial Techniques 1. Company name‚ short presentation and Product Description Identify the product category and describe all the characteristics of this category of product. Describe the product; you need to cover all the elements (core benefit‚ actual product and augmented product) Easyjet is a low-cost airline with headquarters in London’s Luton Airport. It’s owned by EasyJet Holding Limited‚ who’s CEO is Stelios Haji-Jannou. EasyJet
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of the low cost carriers will affect the traditional airline hub-and-spoke networks poses interesting questions for the European industry and policy makers. 1.2 Europe’s experience of low cost scheduled operators began in 1991 when Irish carrier Ryanair transformed itself from a conventional regional airline into a carbon copy of the US low cost pioneer Southwest Airlines. By focusing initially on serving the large leisure market between Ireland and the UK‚ the airline had a dramatic effect on services
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Airline industry has been faced with stiff competition due to the increased number of airline companies in the sector. The study will focus on the strategies that are deployed by Ryanair Airline Company‚ Air Berlin Company and Easy jet plc in ensuring that it meets with the competitiveness in the economy. The strategies for Ryanair Airline include; Low fare‚ Best Customer service‚ Short-haul route and destination‚ Reduction of operating costs‚ Internet services in its reservation system and Quality management
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and economic development interlink in a ‘‘triangular relationship’’ and how creativity and problem solving influence this connection‚ as discussed by theorists such as Joseph Schumpeter. I will also examine three current global businesses‚ Apple‚ Ryanair and Groupon‚ who I consider pivotal to our changing world. Entrepreneurship is a very subjective topic amongst theorists such as Richard Cantillon and Jean Baptiste Say. However‚ the most widely accepted theory is that of Joseph Schumpeter who
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(5) synergy in ingormationtechnology and telecommunications‚ which support AirAsia Internet and mobile phone bookings. ShinCorp. allows subscribers of the Shin mobile phone flagship‚ Advanced Information Service‚ being able toreserve tickets through its short-messaging service (SMS). AirAsia with its politically powerful backermay well grow up to bite. This helps it open the Thailand market he IPO strengthens AirAsia balance sheet‚ further cuts its existing lowcosts at 2.5 US cents per ASK and
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example of how different Leaders and their Management have direct implications on their organization‚ even though both the Companies discussed in the case study are in similar industries. The Companies Discussed in the Case Study is Virgin Atlantic and Ryanair‚ Sir Richard Branson Being the Leader and Founder for Virgin and Michael O’Leary for Ryan Air. This Essay would look at how different Leadership‚ Management and Motivation style and theories they can adopted for their respected companies. The second
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Study-Ryanair: the low-fares airlines-future directions‚ Johnson‚ G.‚ Scholes‚ K.‚ Whittington‚ R.‚ Angwin‚ D.‚ and Regner‚ P. (2014) “Exploring Strategy‚ text and cases”. Publisher: Prentice Hall‚ pp. 612-623. Questions: 1. Why has Ryanair been successful so far? 2. Is Ryanair’s strategy sustainable? 3. Would you recommend any changes to Ryanair’s approach in changing environmental circumstances? Does the proposal to introduce long-haul flights make strategic sense? 4. What should Ryanair do with
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Task 1 Conduct desk research Consider the air travel industry’s environment‚ conduct research on the main forces in the macro environment facing air travel industry companies. Based on your research prepare a report. Your report should cover the following information a)Background of the research Industry Specific Metrics Aircraft Utilization: The most basic metric for an airline is aircraft utilization. This is a measure of the average number of hours that each aircraft is flying in each 24
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3) Ryanair was introduced as a low-cost airline in 1991‚ CEO Michael O’Leary used the low-cost American‚ SouthWest airline model to plan their tactical direction. Ryanair has set values‚ which they want to succeed in such as: product leader‚ operationally excellent and being intimate with their customers. ( Dbuccellato2011‚ 2012) As for Southwest airlines‚ it is a people-oriented company and uses that orientation to leverage its advantages. It cuts costs by having employees who work for a company
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