Singapore Airlines is one of the key players globally within the airline industry. It has employed a set of core strategies which seek to combine excellent customer service with high rates of profitability. Using the SWOT analysis tool defined by Jobber (2001) it is a useful task to look at SIA’s competitive strengths that contribute to increasing shareholders value. As mentioned above the high quality of its customer service is one of the strengths of SIA and its brand image of ‘Singapore Girl’
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ventures and strategic alliances‚ foreign subsidiaries‚ and direct foreign investment. THE ISSUES DETERMINING VIRGIN EXPRESS ’S SUCCESSION IN EUROPE: The factors that would determine whether virgin Express could have succeeded in Europe if Ryanair or Easyjet had gone out of businesses are: sociocultural forces‚ economic and financial forces‚ legal and regulatory forces‚ and physical and environmental forces. Other than these factors‚ competing in time and getting access to the required routes
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(2008). Exploring corporate strategy. Harlow: FT Prentice Hall. Murton‚ A.‚ Inman‚ M. and OSullivan‚ N. (2010). Unlocking human resource management. London: Hodder Education. RTE.ie‚ (2014). Ryanair shares soar after yearly forecasts raised. [online] Available at:http://www.rte.ie/news/business/2014/1103/656476-ryanair-results/ [Accessed 4 Nov. 2014]. Salaman‚ G.‚ Storey‚ J. and Billsberry‚ J. (2005). Strategic human resource management. London: Sage. Ulrich‚ D. (1997). Human resource champions. Boston:
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analysts that understood this sector in order to exploit its expertise to achieve its (Gol’s) goals. If we take a closer look at the majority of investors in the company‚ they have high positions in trade of the equities of Jet Blue‚ Southwest and Ryanair. That’s mean that they understand the business in this sector. The benefit of a listing on the NYSE in addition to the Bovespa was that they reached investors based in South America (Gol strives to be a low-cost carrier in South America) as well as
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including newer‚ more environmentally friendly planes and offering carbon offsetting. The previous Environment Minister Ian Pearson described Ryanair as the “irresponsible face of capitalism” (Cheapflights‚ 2007) after the company opposed plans to include airlines in an EU carbon trading scheme whereby CO2 emissions are to be cut by 60% by 2050. Ryanair chief executive‚ Michael O’Leary retaliated saying the Environment Minister “didn’t have a clue what he was talking
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Fanny Cros How to design a winning Business Model? Ramon Casadesus-Masanell and Joan E. Ricart‚ HBR Jan-Feb 2011 Because of the economic slowdown in developed economies and the mature markets more and more companies are encouraged to enter in emerging markets. We can observe an increasing pressure for MNE to enter in emerging economies by targeting middle and low Base of the Pyramid. The leading companies are targeting the BOP in emerging countries (India‚ Africa‚ Asia) by adopting innovative
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P4 Describe the legal requirements of airfield operations M2 Explain the implications of the legal requirements of airfield operations Student’s name: Blessly Ortiz Assessor’s name: Rami El Samra Introduction: Low-cost carriers are no-frills airlines that offer cheap ticket fares to passengers who would like to fly at a minimal cost. Many low-cost carriers start to enter the aviation market which became one of the struggles to all major airlines that have already existed years
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traffic positively whereas the future increasing oil prices were found to impact especially the low-cost-carriers negatively. The competition in the airline industry was found fierce particularly because of the success of the low-cost-carriers Ryanair and Norwegian but the focus of SAS on business travellers reduces the competitive rivalry. As a consequence of this focus SAS was concluded to be stuck-in-the-middle in an unsuccessful attempt to deliver high quality at low cost. One of the
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Jet2.com marketing research Marketing is the process of communicating the value of a product or service to customers‚ for the purpose of selling that product or service. Jet2.com is internet based holiday and cheap short hole flight company witch which flies from eight airports in the United Kingdom. Jet2.com marketing and press department is orientated at low cost flight advertising safety and reliability also offers bigger baggage allowance then competitor’s which you can take on board. Jet2
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of how not to run business in the 21st Century‚ when looking at hard numerical facts’ (Button & Ison ‚ 2008). However‚ there have been exceptionally flourishing cases‚ especially in the low -cost short-haul airline industry. Companies such as Ryanair in Europe or Southwest Airlines in the USA have gained considerable profits throughout the past decade. Even during the aftermath of the September 11‚ 2001‚ terrorist attacks‚ incurring severe losses in the airline industry‚ they have remained profitable
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