existed for some time (first such in 1973 US)‚ the appearance of these in the European market needed the liberalization brought forth by the EU‚ implementing the „Freedoms of the air” in three stages. In 1997 the first LCC (Low Cost Carrier)‚ the Ryanair began its operation‚ and in a few years a few more followed‚ which gave the national and network airlines a new problem to the existing economic problem‚ shrinking market and others such as 9/11. By today the changes in the past two decades have shifted
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THY has some features that makes it strong in the sector. First of all‚ THY charges close to a discount-airline. Secondly‚ it offers a business class service on both overseas and domestic flights. Moreover‚ THY offers a frequent flyer program (an example to this is; Miles&Smiles) Fourthly‚ it competes with international and domestic airlines and long distance inter-city bus services (through price cuts). Finally‚ THY has the best landing slots (in Istanbul & Ankara) and it is the only Turkey based
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How IndiGo’s Aditya Ghosh is the only airline boss still flying Binoy Prabhakar‚ ET Bureau Jun 3‚ 2012‚ 10.31PM IST (Aditya Ghosh‚ 36‚ President‚ IndiGo Became general counsel of InterGlobe Group (an aviation and travel services company owned by IndiGo founder Rahul Bhatia) when he was 28 years old. Elevated to president of IndiGo at 32. Education: History Graduate‚ Post graduate degree in Law from Delhi University Family: Married to Manavi‚ a former headhunter Children: Avantika
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Corporate Strategy. Harvard Business Review‚ 70 (2)‚ 57-70. Woodruff‚ R. (1997). Customer value: The next source for competitive advantage. Journal of the Academy of Marketing Science‚ 25(2)‚ 139-153. Uzoechi‚ N. (2011) Homing in on Paradigm Shift: Ryanair Leadership in the Age of Expensive Air Trave. Leadership Review‚ 111 (1)‚ 204-214.
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Business Model Design: An Activity System Perspective‚ Long Range Planning 43(2e3)‚ 216e226 (2010); see also C for papers for this Long Range Planning Special Issue on Business Models (19 March 2008). London (1985). 8. J. W. Rivkin‚ Dogfight over Europe: Ryanair (C)‚ Harvard Business School case 700-117 (2000). Management Review 123‚ 50e59 (2006). 14. M. Johnson‚ C. Christensen and H. Kagermann‚ Reinventing your business model‚ Harvard Business Review 86(12) (2008); C Harvard Business School Note 9-610-019(2009);
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for travelers to shuttle around over one hundred countries. Experiencing eight years’ development‚ it has become one of the most successful airlines in the United Kingdom‚ becoming the second largest low-cost airline company in Europe‚ just behind RyanAir. Nowadays‚ with the popularity of the Internet‚ in many European countries‚ Easyjet establishes network with local hotels‚ and providing budget accommodation booking service to travelers. Therefore‚ the lowest cost and high-efficiency are the main
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Selecting a Pricing Method 3 major considerations in price setting : costs of production‚ distribution‚ communication set a floor to the price competitors’ prices and the price of substitutes provide an orienting point customers’ assessment of unique features establishes the price ceiling (plafond) Companies select a pricing method that includes 1 or more of these three considerations. We will examine 6 price-setting methods: Mark-up pricing‚ target-return pricing
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com/article/104394-when-will-the-recession-end accessed on Ritzer‚ G Russel‚ B. (1932) In praise of Idleness Smith‚ P.B.‚ and Misumi‚ J Sportswear firms to investigate Oxfam sweatshop claims http://www.guardian.co.uk/globalisation/story/0‚7369‚1161734‚00.html Thomson Reuters‚ 2009) Ryanair to cut all airport check-in desks http://uk.reuters.com/article/allBreakingNews/idUKLL53874020090221 accessed on UK National Statistics‚ (2009) Willsher‚ K.‚ (2007)‚ Heading for a Breakdown‚ The Guardian‚ 10th March‚ 2007 (http://www.guardian.co.uk/money/2007/mar/10/careers
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Managerial theories of the firm Managerial theories of the firm place emphasis on various incentive mechanisms in explaining the behaviour of managers and the implications of this conduct for their companies and the wider economy. According to traditional theories‚ the firm is controlled by its owners and thus wishes to maximise short run profits. The more contemporary managerial theories of the firm examine the possibility that the firm is controlled not by its owners‚ but by its managers‚ and
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