Note: Solve any 4 Cases Study’s CASE: I Playing to a new beat: marketing in the music industry Good old fashioned rock ‘n’ roll could be dead. If a mobile phone ringtone in the shape of the vocalizations of the animated Crazy Frog dominates the billboard charts for months on end‚ then it could well signal the death knell for the industry‚ and how it operates. If this ubiquitous amphibian’s aurally annoying song‚ converted from a mobile phone ringtone‚ outsold even mainstay acts such as Oasis
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ARTICLE IN PRESS Journal of Air Transport Management 11 (2005) 259–272 www.elsevier.com/locate/jairtraman Passengers’ perceptions of low cost airlines and full service carriers: A case study involving Ryanair‚ Aer Lingus‚ Air Asia and Malaysia Airlines John F. O’Connell George Williams Air Transport Group‚ College of Aeronautics‚ Cranfield University‚ Bedfordshire‚ MK43 OAL‚ UK Abstract Direct competition between full service airlines and no-frills carriers is intensifying across
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MBA 755 (Monday: 18:05 – 21:25) SYLLABUS The Course Instructor Natasha Vijay Munshi‚ MCS‚ MBA‚ PhD Contact details: Office: 260G Rike Hall (Office hours: Mondays‚ Tuesdays and Thursdays: 4:30 – 5:30 p.m. and by Appointment) Tel: 2720 Email: natasha.munshi@wright.edu Aims and Objectives Strategic Management is the theory and practice of making decisions that shape the future of the firm. This course looks at the content and process of strategic decision making from the perspective
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CASE: I Playing to a new beat: marketing in the music industry Questions: 1. Discuss the micro and macro forces that are affecting the music industry. Answer : Factors affecting the music industry include the following: • Consumers have created a new value curve for the music industry • Online file sharing and downloading where copyright holders are bypassed has put the traditional business model of the music industry in doubt • Competition for consumers time‚ attention
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piece of the airline and shore in its success. * Recommendation Based on the above analysis‚ it is highly recommended that Ryanair the performance appraisal process should be continually reviewed in order to ensure that it working successfully‚ Ryan Air‚ in its commitment to low-cost airfare has sacrificed its processes and services‚ but in the future Ryanair will have to think to adopt some effective human resource strategies to make their staff work for them in the long run. Conclusion
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the macroeconomic environment affecting the airline industry. Various framework and models have been developed to help organizations study and understand the macro-economic environment affecting their business. One example is of such framework is PESTEL (Political‚ Economical‚ Social‚ Technological‚ Environmental and Legal)‚ used by firms to study external economic factors affecting airlines and how they make strategic decisions in order to be able to withstand the influence these factors exert on
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Opportunity Analysis CASE 3. Dogfight over Europe: Ryanair 1) Do you believe Ryanair’s entry into Dublin-London route was successful? Yes‚ Ryanair’s entry into Dublin-London route could be counted successful. Ryanair‚ which has been operated since 1985‚ is a small and rather domestic company compared to Aer Lingus and British Airways (BA). They will operate a turboprop that contains 44 seats‚ that takes 4 round trips per day. Unlike the two giants‚ Ryanair is not under the restrictions from the government
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externally. It will study easyjet’s key issues such as the relationship with business passengers‚ the various ways how it protects the environment and how it reduces the amount of oil used; finally easyjet will be compared with its biggest competitor Ryanair. Identification‚ adaptation and application of suitable management tools In today’s business world‚ any company must analyse and utilize the use of suitable management tools‚ in order to succeed‚ and ultimately
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Case study questions Unless otherwise stated‚ all questions pertain specifically to the case study time period and do not require students to present current material. However‚ current knowledge is helpful in understanding the aftermath of a case and may be used in the class discussions after a case has been presented. Week One Video: Ben and Jerry’s Ice-cream Wars 1. What was Ben and Jerry’s ‘strategy’ in the video? 2. What stimulated the strategy? 3. Was it planned
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the Ryanair web site and check the price of a one week return ticket from London (Luton) to Dublin for each of the following: a Leaving the following day on the closest flights you can get to 7am‚ 1pm and 6pm b Leaving in 10 days time on the closest flights you can get to 7am‚ 1pm and 6pm c Leaving in 30 day’s time on the closest flights you can get to 7am‚ 1pm and 6pm d Leaving in 3 month’s time on the closest flights you can get to 7am‚ 1pm and 6pm Include a screen print from the Ryanair website
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