B.Sc (Hons) in Applied Accounting Oxford Brookes University Research and Analysis Report Topic # 8 An Analysis of Business and Financial Performance of Ryanair Plc Submitted by: Salamun M Adnan ACCA Student Registration# 1476976 Word Count: RAP: 6466 Date: 21/11/2011 TABLE OF CONTENTS 1. INTRODUCTION......................................................... 4 1.1 PROJECT TOPIC AND SELECTED ORGANIZATION..................... 4 1.2 REASONS FOR CHOOSING THE TOPIC
Premium Generally Accepted Accounting Principles Balance sheet Revenue
Instructor’s Manual 368 © Pearson Education Limited 2005 CASE TEACHING NOTES Ryanair – The Low-Fares Airline Eleanor O’Higgins 1. Introduction Ryanair was the first budget airline in Europe‚ modelled after the successful US carrier‚ Southwest Airlines. The case offers students the opportunity to evaluate the strategy of Ryanair against the backdrop of the European airline industry and the burgeoning budget sector. Business students at all levels enjoy this case and relate to it‚ since air
Premium Airline Low-cost carrier Southwest Airlines
transportation for this route. Ryanair recognized the profitability of the Dublin-London route‚ which was the only route that was profitable for Aer Lingus. While the direction of British Airways and Aer Lingus‘business models diversified worldwide‚ Ryanair saw an opportunity to streamline its costs by specializing on this specific route. Ryanair introduced a low cost‚ unrestricted fare‚ which undercut BA and Aer Lingus by £110 per ticket‚ while still focusing on first rate service. Ryanair was able to offer
Premium Aer Lingus Profit Airline
Bibliography: Bbc.co.uk‚ No Ryanair compensation offered‚ April 8th 2006‚ Available URL: http://news.bbc.co.uk/2/hi/uk_news/northern_ireland/4890756.stm‚ Veiwed on: April 28th‚ 2006 Consumeraffairs.com‚ High Oil Prices threaten Airlines‚ March 17th 2005‚ Available URL: http://www.consumeraffairs.com/news04/2005/oil_airlines.html Viewed on: April 28th‚ 2006 Johnson‚ G. Exploring corporate strategy (2003)‚ Pearson Education Limited‚ UK O ’Cuilleanain‚ E. Ryanair Plc Available URL: http://dev.ulb
Premium Ryanair Airline Low-cost carrier
MarketLine Case Study Ryanair The world’s leading low-cost airline Reference Code: ML00001-086 Publication Date: March 2012 WWW.MARKETLINE.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED RYANAIR CASE STUDY © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED ML00001-086/Published 03/2012 Page | 1 OVERVIEW Catalyst Ryanair Holdings (Ryanair) operates a low-fares scheduled passenger airline serving short-haul‚ point-to-point
Premium Ryanair Low-cost carrier Southwest Airlines
------------------------------------------------- What do people think of RyanAir? Consumer Behavior ------------------------------------------------- Date: October 15th 2012 ------------------------------------------------- Table of contents Introduction 3 The research design 4 Sample description 4 Method for interviewing 4 Research structure 4 Step 1: Collect pictures 5 Step 2: Interview method 5 Step 3: Concept map 5 Step 4: Combined concept map 5 Step 5: Consensus
Premium Concept Airline Concept map
Competitive Pricing Strategies Part 1 The role of pricing is the second important thing after the product. Pricing is used to attract customers and is often manipulated by the industry concerned or by competitors. Items which are in demand can have their prices inflated as people will not hesitate to pay higher prices as they are seeking these products. These items are often not worth the prices being demanded but due to branding and advertising‚ consumers will pay whatever price is being asked
Premium Airline Price London Heathrow Airport
Ryanair and Marketing Strategy: Segmentation Introduction Ryanair was established by the Ryan family with a capital share of just £1‚ and a staff of 25. The company launched its first route in July with daily flights on a 15-seater Bandeirante aircraft‚ which operate daily from Waterford in the southeast of Ireland to London Gatwick. In order to operate in the tiny cabin of the aircraft‚ the first cabin crew of Ryanairs is less than 5ft. 2 ins. tall (Ryanair‚ n.d.). Ryanair
Premium Porter generic strategies Airline Low-cost carrier
image of the company. In other words‚ marketing channels also impact the image of the company in the market. Ryanair‚ is one of Europe’s’ leading low cost airlines. The company is growing rapidly and is one of the few airlines making a profit. Ryanair was a pioneer in their use of a website as a marketing channel for their products‚ bypassing traditional intermediaries. Now Ryanair take almost 90% of their reservations through the web. Ryanair.com has turned into a destination site‚ with high
Premium Marketing Distribution Ryanair
org/paper/low-cost-airlines-social-inclusion-or-social-exclusion easyJet announces 10 new routes for 2010. (n.d.). Retrieved March 30‚ 2010‚ from fly lowcost airlines: http://blog.flylowcostairlines.org/2009/11/30/easyjet-announces-10-new-routes-for-2010/ Ryanair News. (n.d.). Retrieved March 30‚ 2010‚ from Ryanair: http://www.ryanair.com/en/news/rte-en-140607 The Airline Industry. (n.d.). Retrieved March 29‚ 2010‚ from http://adg.stanford.edu/aa241/intro/airlineindustry.html
Premium Low-cost carrier Airline Southwest Airlines