Air France‘s Case You have just been hired by Rob Griffin to help him better understand the effectiveness of Air France’s online sponsored search efforts. He has requested answers to the following questions: 1. Please calculate the effectiveness of each of Air France’s marketing campaigns across the 7 different publishers categories (3 points). Publishers | Avg. Cost per clicks | Tot. Clicks | Media Costs | Tot. Bookings | Tot. Revenue | Net Revenue | Net Rev per Cost | Avg. of Sales per
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Planning through Performancesm Brief PESTEL Analysis Key Points: The PESTEL analysis is a framework for assessing the general or macro environment in which an organization operates. Each dimension of the framework—Political‚ Economic‚ Social-Demographic‚ Technological‚ Environmental and Legal-Regulatory—is designed to provide insight into specific issues affecting organizational performance. To maintain its usefulness as an analytical tool‚ the PESTEL analysis should be updated and reviewed
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transportation so they can spend more on the activities. Ryanair‚ the largest budget airline in Europe‚ "The Economist Magazine" labeled it as "the world’s most profitable airline." when the oil prices is in an increasingly competitive environment. AirAisa‚ the most famous budget airline in Asia won the Skytrax World’s best low-cost airline award in 2009 and 2010. The operation strategy and business model of AirAsia is similar with Ryanair‚ seems that there are no differences in the attitude and
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To begin with we will provide a brief background on the case. The fact is ‚ John was travelling on the journey to Liverpool by using the ticket that his girlfriend had bought him. When he was boarding the ferry he was approached by a member of the ferry staff who informed him that he was the 100‚000th passenger to travel on the new service. He was also informed that if he would engage in a number of publicity events associated with the fact that he was the 100‚000th passenger that he would receive
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better per passenger results. 1 Revenues from non-ticket sources‚ which are called ancillary revenues‚ have become an important financial component for low cost carriers (LCCs) in Europe and throughout the world. Michael O’Leary‚ Chief Executive of Ryanair‚ Europe’s largest LCC‚ wants to offer free airline tickets by replacing traditional ticket sales with revenues produced by ancillary activities.2 His statement reflects how Europe’s LCCs have morphed the Southwest Airlines model of providing overall
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INDIVIDUAL ASSIGNMENT TWO SPECIFIC INSTRUCTIONS This assignment is based on AirAsia‚ one of the Malaysia’s low cost airlines. The case study below provides some basic background information. You are however encouraged to source more information about the low-cost airline concept‚ the Malaysia airline industry and AirAsia’s key competitors‚ Tiger Airways‚ Jetstar and Firefly. Ten marks (10) will be allocated for the technical quality of the assignment and students will be penalized if the
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Asia to have few choices amongst air carriers. 3. Compare AirAsia’s strategy with the strategies of Southwest and Ryanair. How is it similar to and different from the strategies of those carriers? Southwest Airlines was the leading pioneer in adopting a budget airline model. Southwest practices core strategies focusing on the customer‚ having more of a “people strategy.” Ryanair is more technical and focuses on their operational strategies. All three airlines have their own
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location: Ryan air has 73 operating bases‚ with major operations in secondary airports across airport. This is an important valuable resource because airports which are not usual travel destinations are always potential business opportunities thus Ryanair which has bases in many primary and secondary airports has more negotiating power with these airports when discussing slots‚ fees terms and marketing & training support for as long as 20 years with the airports. Thus operating in secondary airports
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and other supply and demand factors can be analysed closely in order to evaluate the reasons for increased growth in air travel. In the recent years there has been a significant increase in the number of low cost airlines‚ including Ryanair and Easyjet‚ with Ryanair owning 19% of the national market of air transport. This has therefore increased the supply of flights. Further this leads to increased competition within the market and hence a fall in relative prices of air fares. A fall in price is
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3 March 2012] Naidu R Parker. A (2011) EasyJet chief puts focus on brand overhaul‚ (The Financial Times)‚ [Online] Available at: http://www.ft.com/cms/s/0/943b005a-0610-11e1-ad0e-00144feabdc0.html#axzz1oN9EhKLE [assessed on 5 March 2012] Rajan‚ R Ryanair (2012)‚ Strategy‚ [Online] Available at: http://www.ryanair.com/doc/investor/Strategy.pdf [assessed on 5March 2012] Teather Thompson. J‚ Z. E.‚ 2010. Easyjet in India - Low Frill Airline Travel‚ Edinburgh: Edinburgh Napier University Business School
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