Case 5 - A Dogfight over Europe: Ryanair Key Issue: The key issue in this case is that Ryanair’s competitive advantage is based on offering customers an easy-to-imitate low price. While it may be operationally effective‚ they have no strategic positioning. Supporting Arguments: Ryanair’s low prices were not a strategy to gain market share. They were simply out of necessity to stay afloat as their sales plummeted. However‚ as their prices dropped to increase sales‚ they did manage to generate
Premium Southwest Airlines Low-cost carrier Airline
MGT 472; Strategic Mgt. Ryanair Case Study 1.) What are the characteristics of the European aviation environment at the time of the case? (20 points) When Ryanair was established in April of 1986‚ there were many factors to consider in order to properly assess their current environment. In order to attain a firm grasp of their current atmosphere‚ we must delve deeply into its external‚ general‚ industrial‚ and competitive facets. European aviation at the time was dealing with different
Premium Airline Aer Lingus European Union
PESTLE Analysis Political Factors “A Healthier You” Government Strategy Reporting of organic prices. Safety Inspections Services. Evaluation: POSITIVE impact Economic Factors GDP: ↑ 3.9% in the 3rd qtr Real Personal Consumption expenditures ↑3.0% in 3rd qtr Disposable Personal Income ↑ 6.1 % in the 3rd qtr US Business Cycle: At “slump”/ Wages/Labour European Markets: Weak dollar against Euro‚ Surging Energy Prices‚ Increasing Interest Rates Evaluation: MODERATE impact PESTLE
Premium Organic food Supermarket Organic certification
PESTEL Analysis on Biman Bangladesh Airlines Introduction PESTLE an analysis is very important for case analysis political‚ economic‚ social‚ technological factor of any company. We have selected Biman Bangladesh airlines for doing Pestle analysis. So‚ this entire report will cover the importance of Pestle analysis and we will show how The pestle analysis of Bangladesh Airlines are flying. Biman Bangladesh airlines is the leading airlines Industry and oldest airlines industry in Bangladesh. We
Premium Flag carrier
the business environment. Ryanair operates in a very competitive market with in Europe. Considering the current economic climate this market has become increasingly more competitive with a far greater emphasis on value for money. It is evident from Ryanairs records that they hold a competitive advantage in their area of business. This is proven from the profitability percentage which is close to 15% considering the average figure is 3%. This is achieved by Ryanairs low cost business module. CEO
Premium Airline
low-fares service. Ryanair aims to offer low fares that generate increased passenger traffic while maintaining a continuous focus on cost-containment and operating efficiencies. The key elements of Ryanair’s strategy are: Low Fares. Ryanair’s low fares are designed to stimulate demand‚ particularly from fare-conscious leisure and business travelers who might otherwise have used alternative forms of transportation or would not have traveled at all. Ryanair sells seats on a one-way
Premium Airline Aer Lingus 2004
Environment SWOT analysis PEST Analysis Inter Industry Study Intra Industry Study Study of Firms within the Industry Study of the Structure of the Industry Industry / Firm’s Health Innovation in the Industry Michael Porter’s Model Seven P’s for Marketing Seven R’s of Market Research Gap Model in Services Mckinsey 7’s Framework Any other Relevant Model Logistics and Supply Chain Management Strategic Management Issues WEDNESDAY‚ SEPTEMBER 17‚ 2008 PESTEL Analysis of Power sector
Premium Hydroelectricity Nuclear power Electricity generation
PESTLE Political/Environmental Laws and regulations are strongly affecting the automotive sector; increasing restriction aimed to the environment preservation and pollution abatement are being applied‚ especially in the European countries‚ with a major impact on automobile manufacturers‚ and MINI (Bmwgroup‚ 2010) Economical Economic growth on certain countries and a strong economical crises of others are the two variables which strongly affect the automotive sector; as mentioned before BRIC
Premium Automotive industry General Motors Renault
Nova School of Business and Economics 2012/2013 DOGFIGHT OVER EUROPE: RYANAIR Case Study This set of questions refers to Version (A): 1. Which kind of customers was Ryanair trying to attract when‚ in 1999‚ Michael O’Leary took charge of the firm? Those with a low price elasticity of demand or those with a high price elasticity of demand? Explain. Considering that we are talking about the same product‚ in an industry with many firms‚ where producers and consumers know all quoted prices
Premium Price elasticity of demand Airline Economics
Analysis of Tata Steel Tata Steel‚ established in 1907‚ is one of the world’s most geographically diversified steel producers‚ with operations in 26 countries and commercial offices in over 35 countries. Tata Steel‚ part of the Tata group‚ based in Mumbai‚ has exploits in various categories including tea‚ automobiles‚ communications‚ power and salt. It is estimated that the Tata Steel group produces 31million tonnes of Steel per year. Tata steel is the second largest steel producer in Europe
Premium Steel Corus Group Coal