Journal of Air Transport Management 15 (2009) 195–203 Contents lists available at ScienceDirect Journal of Air Transport Management journal homepage: www.elsevier.com/locate/jairtraman Pricing strategies of low-cost airlines: The Ryanair case study Paolo Malighetti a‚ *‚ Stefano Paleari a‚ Renato Redondi b a b Department of Economics and Technology Management‚ University of Bergamo– Universoft‚ Viale Marconi 5‚ Dalmine 24044‚ Italy Department of Mechanical Engineering‚ University of
Premium Low-cost carrier Pricing Ryanair
History ATR-42 in 1991 Ryanair has grown since its establishment in 1985 from a small airline flying a short hop from Waterford to London into one of Europe’s largest carriers. After the rapidly growing airline was taken public in 1997‚ the money raised was used to expand the airline into a pan-European carrier. Revenues have risen from €231 million in 1998‚ to €1843 million in 2003 and €3013 million in 2010. Similarly net profits have increased from €48 million to €339 million over the same
Premium Management Psychology Learning
The managers of the Ryanair chose discovering the opportunities in the market. Evaluating all the facts‚ Ryanair chose low cost strategy which was quite successful decision. By using cost advantage strategy‚ the firm tries to maintaining lower cost (C) at the same time achieving willingness to purchase for customers (B) that is comparable to their competitors. The Ryanair had low costs compared to the competitors due to some reasons. To begin with‚ they were late movers which mean that they benefited
Premium Airline Price Cost
Operations Management | Assignment 1 | | Matt Hinkley 3319696 | 12/10/2012 | | Contents Question 1: Operations management role 2 Question 2: Types of production 4 Question 3: Environmental factors 5 Question 4: Strategic options [case provided] 6 Case question 1 (customers) 6 Case question 2 (competitors) 6 Case question 3 (strategic decisions) 6 Case question 4 (expansion issues) 7 Question 5: Measures of quality 8 Question 6: Types of quality management 9 Works
Premium ISO 9000 Management Quality assurance
the purpose of this paper Ryanair and the Ryanair web site will be used to analyse the eight key perspectives of eCommerce. It will also analyse Ryanair business strategy‚ marketing strategy‚ future site development and conclude on same. Ryanair has 37 bases and 950+ low fare routes across 26 countries. Ryanair currently employs a team of more than 7‚000 people and expects to carry approximately 66 million passengers in the current fiscal year. (Ryanair 2010) Ryanair are well positioned‚ their
Premium Low-cost carrier Airline Southwest Airlines
iBizSim: International Business Simulations: Management Report Industry 3 Company 2: Preset name (please change): Industry 3 Company 2 September 24‚ 2012 Period number 0 1. Company 1.1 Decisions with effect in this period Lean management Payment of dividends 1.2 Results Company fixed costs Total throughput time Single shift Double shift 1.3 Indices Lean management [accumulated value] 350‚000 Euro 600‚000 Euro 70‚000 Euro 2 % 40 days 25 days 2. Sales 2.1 Decisions with effect in this period
Premium Variable cost Costs Total quality management
Ryanair Ryanair is the World’s favorite airline with 41 bases and 1100+ low fare routes across 26 countries‚ connecting 153 destinations. Ryanair operates a fleet of 232 new Boeing 737-800 aircraft with firm orders for a further 82 new aircraft (before taking account of planned disposals)‚ which will be delivered over the next 2.5 years. Ryanair currently has a team of more than 7‚000 people and expects to carry approximately 73 million passengers in fiscal year 2010/11. (http://www.ryanair.com/en/about)
Premium SWOT analysis Strategic management European Union
1. What is your assessment of Ryanair’s launch strategy. After establishing its ability to transport passengers from Ireland to secondary London airports (i.e. Luton and Gatwick)‚ Ryanair entered competition with British Airways and Aer Lingus to provide air travel from Dublin to London. They were able to complete with these well-established carriers by: A. focusing intently upon first-rate customer service and amenities comparable to BA and AL B. offering a simple ticket w/ no restrictions
Premium Aer Lingus Ryanair Low-cost carrier
References: BOOKS: P .K. Tulsi (2001)‚ Total Quality in higher education‚ Reforms and Innovations in Higher Education. AIU‚ New Delhi K.B.Powar(2002)‚ Internationalization of Higher Education‚ AIU‚New Delhi Papers presented by Bryan R. Cole‚ Shang-Shing P .Chou‚ Paul Nugraha‚ Ellen Gunawan and Barry J .Banny in the Seminar on Total Quality Management of Institution for Higher Education in Asia. Shollapur‚ M.R.(1999): Quality in Management Education: A perspective‚ University News ; 37(36)‚
Premium Quality management Higher education Education
reputation for innovative high-quality products and its economic power. There‚ from 1950 onward‚ he taught top management how to improve design (and thus service)‚ product quality‚ testing‚ and sales (the last through global markets) through various methods‚ including the application of statistical methods. W Edwards Deming placed great importance and responsibility on management‚ at the individual and company level‚ believing management to be responsible for 94% of quality problems. He is regarded as
Premium W. Edwards Deming