Reputation management is the practice of understanding or influencing an individual or business’ reputation. It was originally coined as a public relations term‚ but advancement in computing‚ the internet and social media made it primarily an issue of search results. Although it is often associated with ethical grey areas‚ such as astroturfing review sites‚ trying to censor negative complaints or using gamey SEO tactics to influence results‚ there are also ethical forms of reputation management‚
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Ryanair Case Analysis 1. Porter’s Five Forces Analysis Substitute: In this industry‚ there are high substitution power because if one airline decides to raise prices then customers are going to switch to a cheaper airline company. The majority of passengers are price sensitive and have the option of taking other forms of transportation such as the rail or ferry. Customers are willing to travel longer if they can pay for a cheaper fare. The round fare for ferry and rail is 55
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Hashib‚ 1 All of the good or bad choices we made as a teenager and adult have had a role in shaping who we are today. It is easier to ruin a reputation than to get a good reputation. During Supreme Court Justice Clarence Thomas’s judicial hearing committee session‚ Anita Hill accused the Justice of sexually harassing her in front of television and the committee. Clarence Thomas denied the false accusation. To make matters worse‚ Senator Alan Simpson quoted the followed lines from Othello:
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Ryanair is considered to be the largest low fares airline in Europe. They have over 800 low fare routes across 26 different countries‚ so this gives you an indication as to the scale of this employer. Despite being a low budget airline‚ they are anything but budgeted when it comes to their staff. With real incentives and genuine opportunities for career progression‚ staff at Ryanair are valued for the hard work they do in helping to run one of the most successful budget airlines in the world. With
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Ryanair’s average flight represents just 442 miles which is the equivalent of average length of passenger haul. This is a relatively small number that can be explained by the fact that Ryanair does not offer transatlantic flights‚ but focuses exclusively on routes between Ireland‚ the UK and Continental Europe. If one divides the number of employees at period end by the employees per aircraft served at period end one receives the number of airplanes‚ in this case 41‚38 airplanes. Furthermore one
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Australia. Australian Journal of Management 25(2)‚ 119-143 Slater‚ S Webster‚ F. E. Jr.‚ (1988) Rediscovering the marketing concept. Business Horizons 31 (May-June)‚ 29-39 Wrenn‚ B Ryanair‚ Available at: http://www.ryanair.com/site/EN/ Quinn‚ Eamonn.(2003) No competitors for Ryanair in Dublin‚ says Cassani Milmo‚ D.‚ 2006‚ Ryanair - the world’s least favourite airline‚ The Guardian‚ Available at: http://www.guardian.co.uk/uk_news/story/0‚‚1931403‚00.html
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In Arthur Miller’s play‚ The Crucible‚ lies and accusations of witchcraft drive the puritan village of Salem to uncover what each character values the most: reputation. Abigail Williams‚ accused of being seen dancing with the devil‚ confesses her friends names to the court in order to save herself from being deemed a witch: “I want to open myself! . . . I want the light of God‚ I want the sweet love of Jesus! I danced for the Devil; I saw him‚ I wrote in his book; I go back to Jesus; I kiss His hand
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MKT 301 Current Reading Assignment #1 Managing an Online Reputation Our generation’s lives revolve around the internet. Our every need can be fulfilled by the internet. We can get anything and everything such as answers to our questions‚ or ordering clothing and groceries‚ and social media. We turn to the internet for most of our answers because it is private and quick. Almost everyone can gain access to the internet which can be a very powerful tool for businesses if utilized in the right
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Case 5 - A Dogfight over Europe: Ryanair Key Issue: The key issue in this case is that Ryanair’s competitive advantage is based on offering customers an easy-to-imitate low price. While it may be operationally effective‚ they have no strategic positioning. Supporting Arguments: Ryanair’s low prices were not a strategy to gain market share. They were simply out of necessity to stay afloat as their sales plummeted. However‚ as their prices dropped to increase sales‚ they did manage to generate
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INTRODUCTION This critical review of the article of Briner‚ B and Conway‚ N (2006) "Protecting the psychological contract" will briefly consider the problem formulation‚ the place of the theory‚ methodology‚ Standard of analysis and presentation. The writers show that an employment contract is vital in the relationship between the employee and the organisation. That a psychological contract is as equally important but is less well known. They further highlight that the psychological contract
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