Brazil’s Gol Linhas Aereas Inteligentes (Smart Airlines) GOL Linhas Aéreas Inteligentes (Smart Airlines) Established: 2001 Headquarters: Sao Paulo‚ Brazil Fleet: 127 airplanes‚ all 737s‚ including 737-300s and Next- Generation -700s and -800s. Customer base: Using a discount model similar to Southwest Airlines in the U.S. GOL holds about 35 to 40 percent of the domestic air travel market. Since launching operations‚ GOL has been South America’s fastest-growing airline. GOL’s initial fleet: 25
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strategy has for aim to become the lowest-cost organisation in a domain of activity. For instance‚ in order to achieve cost leadership‚ input costs need to be low or there has to be economies of scale. For example‚ Liddl (supermarket industry) or Ryanair (air travel industry). The differentiation strategy involves uniqueness of a product or service that is sufficiently values by the customers to allow a price premium. For instance‚ Jumbo (supermarket industry) or KLM (air travel industry). The third
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implement due to conflict between cost minimization and cost of value-added differentiation. Post-Porter(1980) research indicates companies pursuing differentiation/low-cost strategies may be more successful than companies pursuing only one strategy. (RyanAir/EasyJet/Dell) low cost strategy rarely able to provide a sustainable competitive advantage - firms end up in price wars. best cost strategy is preferred - best value for low price. CLS - winning market share by appealing to cost-conscious/price-sensitive
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good management exercised‚ perhaps combined with an element of Napoleonic luck on the part of the individuals running these companies. The importance of low cost carriers as major suppliers of air services in short-haul markets is exemplified in by Ryanair being the larger movers of air travelers within Europe‚ and Southwest having the same position in the United States. Low-cost airlines are also becoming significant factors in airport planning. Their requirements differ from those of ’legacy ’ carriers
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Course Details Course Name BTEC Higher National Diploma (HND) in Business Unit number 3 Unit Name Organisations and Behaviour Credit Value 15 Hand Out/Issue Date w/c 07.10.2013 Submission Deadline 28/11/2013 Introduction You should submit your assignment separately the following sections/parts: Part A: Students are expected to write an essay. Part B: Students are expected to make a presentation. Aims of the unit: The aim of this unit is to give learners an
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TOPIC: Privatization‚ commercialization and deregulation of airports – incentives for airport to compete and maximize profits. Increasing importance of airport concession revenue – affects performance of different airport regulations‚ and leads to evolving vertical relationships. As competition in the airline market intensifies‚ airport-airline relationship becomes increasingly important. Discuss the impacts of airports on airline competition – focus on airport performance and airline-airport
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Case study: Southwest Airlines 1. Southwest Airlines has been a highly successful undertaking. This is due in part to the marketing objectives it has set for itself. Its main objective was to create brand awareness/preference‚ customer value and be a market share leader. The next step was to come up with a marketing mix strategy of price‚ place‚ product and promotion to achieve its objective. Southwest cut out many amenities in order to differentiate itself from its competitors. Its main objectives
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Introduction: JetBlue is planned to establish by David Neeleman in July 1999. Although the terrorist attacks of 9/11 made the huge loss of the whole airline industry‚ JetBlue airways try to publish its own IPO after 2 years of profitable operation in 2002‚ This case study is summarizing the step to publish the IPO. Following this‚ it will discuss the disadvantage and advantage to publish the IPO and use the financial data to evaluate the price is suit for the first publish. In this case‚ there
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at https://cb.hbsp.harvard.edu/cbmp/access/28170267 (~$20 copyright fee) contains 5 HBS cases which we will discuss in detail in class: 1) Biopure Corp. 2) Optical Distortions‚ Inc. (A) 3) Eastman Kodak: Funtime Film 4) Dogfight over Europe: Ryanair (A) 5) Culinarian Cookware: Pondering Price Promotions Lecture Notes & Assignments: Will be available online Popular Press: Some relevant articles will be posted online or distributed in class COURSE CONTENT: The course starts with consideration
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that will affect the existence of a firm in an industry. (Cyert.R.M et al‚ 2003) II. DEFINITION OF THE UK PASSENGER AIRLINE INDUSTRY The United Kingdom (UK) passenger airline industry is made up of firms such as British Airways (BA)‚ Easyjet‚ Ryanair‚ Virgin Atlantic‚ Jet2‚ BMI‚ Monarch and Flybe. However‚ there are foreign passenger airlines such as Air Frances‚ Swissair‚ KLM‚ Delta Airlines‚ Emirates‚ Kenyan Airways and Iberia (UKwebstart.com‚ 2010) operating as firms in the UK passenger airline
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