Introduction Ryanair is one of the most unique and successful low-cost airlines in Europe. Despite having so many negative associations‚ it still remains the leader in this market by having the biggest share of customers and flights (European Low Fares Airline Association‚ 2008). Hence‚ what are Ryanair brand key secrets making it so successful? The Keller‘s Customer-Based Brand Equity Model incorporated with Pillars of the Brand were used to make an analysis which helped to answer this question
Premium Brand Brand equity Branding
Strategic Management of Ryanair Individual Assignment for Strategic Management Table of Contents 1.0 Introduction 2 2.0 Introduction to Ryanair 2 2.1 Strategic Timeline 2 2.2 Strategic change forces analysis 3 2.2.1 External Environment 3 2.2.2 Stakeholder interest 5 3.0 Strategic directions 5 3.1 Strategic leadership 5 3.2 Porter’s generic strategy- cost leadership 6 3.3 Ansoff’s matrix 6 4.0 Evaluation of strategy performance 7 4.1 Balance Scorecard 8 4.2 EVR congruence 9
Premium Airline Low-cost carrier
business can select an appropriate strategy As a famous Irish airline‚ Ryanair is known for its low-priced airline services. This company has currently become the largest low-cost airline in Europe. In the mission statement of Ryanair‚ it clarifies that this business will continue providing ‘low-fare-no-frills’ flight services in order to become the most successful low-cost airline in the European market (Mayer‚ 2007). Ryanair has employed a range of approaches to reduce cost to the minimum. For example
Premium Strategic management Markets Airline
Introduction Ryanair is headquartered in Dublin‚ Ireland and operates a low-fare‚ no-frill scheduled passenger airline. Ryanair serves short-haul‚ point-to-point routes between Ireland‚ the United Kingdom‚ and continental Europe‚ making Ryanair Europe¡¦s largest low-fare airline. It has destinations in 13 countries with 76 low-fare routes. Its fleet consists of 21 Boeing 737-200s and 21 737-800s. Launched in 1985‚ Ryanair¡¦s growth has been extraordinary. Ryanair currently employs a team of 1500
Premium Airline Flag carrier Low-cost carrier
IE University Entrepreneurship and Innovation Andrea Castillo C Julia LeuchtgensAdriana Lima Case Study: Ryanair 1) What’s your assessment of Ryanair’s launch strategy? In 1986‚ the Ryan siblings are getting ready to start competing against British Airways and Aer Lingus on the Dublin-London route. This route was one of the most traveled air routes inEurope‚ which meant that Ryanair was taking a big risk by deciding to enter this market. At the moment the airline passenger market was a complex
Premium Aer Lingus Cost British Airways
yrs ago‚ in a mid-sized city located in southern Mindanao. Having worked for an automobile dealership‚ first as a technician‚ and later as the parts department manager‚ for over 15 yrs‚ Premium1116 Words5 Pages Ryanair case Summary: Ryanair- the low-cost and no- frills airline Ryanair (founded in 1985) was providing scheduled passenger airline services between Ireland and the United Kingdom. The airline is competing with the carrier: Air Lingus (that had the monopoly position before) in 1990 the
Premium Republic of Ireland Aer Lingus Low-cost carrier
1 Table of Contents I. Ryanair Profile ...................................................................................................................................... 3 II. External Analysis.................................................................................................................................. 5 2.1. Porter’s five forces ........................................................................................................................ 5 2.2. PESTLE Analysis
Premium Airline Low-cost carrier Southwest Airlines
that allows it to provide its air travel service at a lower unit cost than they can. At the very heart of this strategy is the intent to keep its fares as low as is conceivably possible and thereby live up to its name as "The Low Fares Airline". Ryanair‚ in pursuing this cost-leadership strategy seeks to achieve a competitive advantage and above average profitability by primarily focusing its attentions on lowering its cost structure. A company is said to have a competitive advantage over its rivals
Premium Airline Cost
this report is to carry out a strategic analysis of Ryanair. This will involve investigating the organisation ’s external environment‚ to identify opportunities and threats it might face‚ and its strategic capability‚ to isolate key strengths and any weaknesses that need dealing with. Finally‚ a SWOT analysis will be carried out to assess the extent to which Ryanair ’s strategies are suitable to what is happening in its task environment. Ryanair is Europe ’s largest low-fares‚ no-frills short-haul
Premium Strategic management Low-cost carrier
RYANAIR – THE LOW FARES AIRLINE: WHITHER NOW? 1. Ryanir is the airline company that would become Europe’s most popular‚ and possibly most controversial one in the following years. Ireland’s Ryan family founded it in 1985. That year‚ Ryanair flew a single route‚ from Waterford‚ Ireland‚ to London in a small 15-seater aircraft. In the early years‚ Ryanair flew primarily between Ireland and the U.K. However two big shifts in the 1990s changed that. Firstly the European Union’s "Open Skies" policies
Premium Airline Low-cost carrier Southwest Airlines