(5) synergy in ingormationtechnology and telecommunications‚ which support AirAsia Internet and mobile phone bookings. ShinCorp. allows subscribers of the Shin mobile phone flagship‚ Advanced Information Service‚ being able toreserve tickets through its short-messaging service (SMS). AirAsia with its politically powerful backermay well grow up to bite. This helps it open the Thailand market he IPO strengthens AirAsia balance sheet‚ further cuts its existing lowcosts at 2.5 US cents per ASK and
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example of how different Leaders and their Management have direct implications on their organization‚ even though both the Companies discussed in the case study are in similar industries. The Companies Discussed in the Case Study is Virgin Atlantic and Ryanair‚ Sir Richard Branson Being the Leader and Founder for Virgin and Michael O’Leary for Ryan Air. This Essay would look at how different Leadership‚ Management and Motivation style and theories they can adopted for their respected companies. The second
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Study-Ryanair: the low-fares airlines-future directions‚ Johnson‚ G.‚ Scholes‚ K.‚ Whittington‚ R.‚ Angwin‚ D.‚ and Regner‚ P. (2014) “Exploring Strategy‚ text and cases”. Publisher: Prentice Hall‚ pp. 612-623. Questions: 1. Why has Ryanair been successful so far? 2. Is Ryanair’s strategy sustainable? 3. Would you recommend any changes to Ryanair’s approach in changing environmental circumstances? Does the proposal to introduce long-haul flights make strategic sense? 4. What should Ryanair do with
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matrix into four areas‚ 4 types of SBU can be distinguished. These include‚ stars (relatively strong position in a market with high growth)‚ cash cows (leaders in a mature market that produce a higher return than the cash expended)‚ question marks (low market share in high growth markets which require high levels of investment) and dogs (low market share in unattractive‚ low growth industries). Common strategic thinking suggests that there are four strategies for each SBU. These are build share (investment
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This chapter is the first of three chapters dealing with the formulation of strategy. Following the strategic decision-making process introduced in Chapter One and depicted in Figure 1.5‚ these chapters emphasize steps 5(a)‚ situation analysis of strategic factors‚ 5(b)‚ the review and revision of a firm’s current mission and objectives‚ 6(a)‚ the generation and evaluation of strategic alternatives‚ and 6(b)‚ the selection and recommendation of the best alternative. Situation analysis is conducted
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Task 1 Conduct desk research Consider the air travel industry’s environment‚ conduct research on the main forces in the macro environment facing air travel industry companies. Based on your research prepare a report. Your report should cover the following information a)Background of the research Industry Specific Metrics Aircraft Utilization: The most basic metric for an airline is aircraft utilization. This is a measure of the average number of hours that each aircraft is flying in each 24
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3) Ryanair was introduced as a low-cost airline in 1991‚ CEO Michael O’Leary used the low-cost American‚ SouthWest airline model to plan their tactical direction. Ryanair has set values‚ which they want to succeed in such as: product leader‚ operationally excellent and being intimate with their customers. ( Dbuccellato2011‚ 2012) As for Southwest airlines‚ it is a people-oriented company and uses that orientation to leverage its advantages. It cuts costs by having employees who work for a company
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1. ¿Por qué Air Berlin quiere hacer una IPO? The decision of Air Berlin to launch an IPO is based on three main reasons that go along with the company’s corporate strategy. The company wants to raise gross proceeds of €350 million in order to fund the growth of its aircraft fleet‚ to pay off debt and to invest in sustainable growth. Hereby‚ 50% of net proceeds (total: €290 million) will be invested into purchasing 55 new aircrafts. Air Berlin wishes to expand its fleet by Airbus 320 airplanes
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revenues of E1‚215.6 million in 2010 and flying some 9.3 million passengers that same year ‚Aer Lingus has expanded into the second largest after low-cost rival Ryanair ‚airline in Ireland.‚with a 42% market share on its key Dublin to London route over BMI‚ Ryanair and Air France. Aer Lingus is currently 29.4% owned by its rival Ryanair ‚25.4% by the government and a
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Introduction We as financial consultants decided to pick 3 law cost airlines as a result a number of people flying more and more today and this industry will grow. This industry should be good for investment. Profitability Total revenue in 2011 was £3.452 million and grew by 16.8% in compare to 2010. This was achieved despite a significant increase in passenger taxes and economic instability around the world. This is a very healthy figure which might grow within the next years as a result of more
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