minimize complexity and reduce maintenance and training costs. This model also counts on point-to-point service to secondary airports in major metropolitan areas. Other U.S. players in this industry were AirTran‚ America West‚ ATA‚ Frontier‚ and Ryanair. JetBlue was able to deliver on the cost savings better than others in the industry as evidenced by its cost per available seat mile‚ which was 6.98 cents‚ while the industry averaged 10.08 cents. By early 2002‚ JetBlue operated 24 airplanes‚ flying
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doi:10.1057/omj.2010.36 Hoover ’s Inc Johnson and Johnson. (2012‚ Feb. 23). Audited Annual Financial Statements. Retrieved June 13‚ 2012 from http://www.investor.jnj.com/2011annualreport/pdf/JNJ-2011_ReportIndependentRPAF.pdf. Jonk‚ G. J. (2007). SBU 2.0: A new tool for selecting business opportunities for the multi-unit organization. Strategy & Leadership‚ 35(5)‚ 17-17. doi:10.1108/10878570710819170 Kaplan‚ R Perrott‚ B. E. (2011). Strategic issue management as change catalyst. Strategy & Leadership
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MARKETING RESEARH PROJECT Name: Doğancan Yüksel School Number: 110131060 EasyJet Introduction The Airline market’s success or future lies through marketing because this sector is in competition with other modes of transportation such as bus‚ high-speed train. Also‚ the product that airlines serve is a somewhat typical service. Therefore‚ it has to be differentiated with marketing processes. All in all‚ marketing is one of the most elements
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AirAsia: “Now Everyone Can Fly” I. Introduction AirAsia is a Low-fare airline company owned by Anthony Fernandes. The company had its beginnings since 2001 and has been growing rapidly ever since. Within two years‚ AirAsia has proven that low-fare airline models such as Southwest’s‚ Ryanair’s‚ and easyJet’s model would fare well in the Asian marketplace. Its success has even spawned numerous imitators and competitors. But the question still remains‚ can the low-fare model continue to succeed
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3007 Air Transport Logistics Introduction History of low cost airlines The low-cost concept became a moneymaker in the United States‚ where it was pioneered in the 1970s by Southwest Airlines‚ the model for budget carriers elsewhere like Ryanair and easyJet in Europe. Definition of low cost airlines A low cost airline generally has many features that differentiate it from the traditional carriers. These features include ticketless travel‚ online ticket sales‚ no international offices
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NGUYEN Truong Thinh 5. CHAU Ngoc Son Vu 6. DOGIELSKI David 7. NGUYEN Quoc Tuan TABLE OF CONTENT I/ FRAME WORK (Thinh) 4 A. IDENTIFY THE STRATEGIC BUSINESS UNIT WITHIN AUDI AG 4 B. SELECT SBU AND MARKET FOR THIS SBU 4 C. SELECT PERIOD OF TIME FOR THIS SBU’S MARKET 4 II/ ANALYSE COMPETITIVE POSITION AND MARKET POTENTIAL 5 A. DEFINE THE COMPETITIVE SCOPE (Thinh) 5 B. EVALUATE THE INTENSITY OF THE COMPETITION (VU) 7 1. Determine the phase
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3-IC-3: 4-IC-4: We encourage direct contact with customers at all company levels and functions. Market information (on customers‚ competitors‚ distributors‚ ...) is diffused systematically to all departments within the firm. Marketing staff in our SBU spend time discussing customers’ future needs with other functional departments. We have interdepartmental meetings at least once a quarter to discuss market trends and developments. Competitor orientation 5-CO-1: 6-CO-2: 7-CO-3: 8-CO-4: We systematically
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2 Operations Strategy Defining how firms compete Chapter Objectives • Introduce the concept of operations strategy and its various components‚ and show how it relates to the overall business strategy of the firm. • Illustrate how operations strategy pertains to adding value for the customer. • Identify the different ways in which operations strategy can provide an organization with a competitive advantage. • Introduce the concept of trade-offs between different strategies
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entrepreneurial mindset. • Strategic Business Units (SBU): R&D‚ manufacturing of component and products. Ensuring coherence and profitability. • Regional Business Units (RBU): Local sales and services operations‚ ensuring local responsiveness Client server structure • global efficiency and ability to transfer knowledge across the company Fast food business model • achieving the mission while building competitive advantages fast food business model SBU (R&D) ODM /
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Marketing project [pic] ARNOULD Paul CROISEY Julien DZIUBEK Martyna GRISARD Philippine 1. The situation analysis 3 1.1. The environment (Demographic‚ Economical‚ Natural‚ Technological‚ Political‚ Cultural‚ Legal forces) 3 1.2. The industry 4 1.2.1. Rivalry among existing competitors 4 1.2.2. Threat of new entrants 5 1.2.3. Threat of substitute products 5 1.2.4. Bargaining power of suppliers 6 1.2.5. Bargaining power of buyers. 6 1.3. The firm 6
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