Digital Music Sales with forecast (Mulligan‚ 2012) The answer on how to do this seems to be in customer relationships between labels/artists and their customers and selling their content as an experience through their web outlets and remaining servicescapes‚ hence broadening their range of products from only music to merchandise and concerts. They hereby acknowledge the fact that they are selling mostly intangible products (excitement‚ pleasure etc.)‚ sometimes using tangible products such as T-Shirts
Premium Marketing Customer relationship management
the Ryanair web site and check the price of a one week return ticket from London (Luton) to Dublin for each of the following: a Leaving the following day on the closest flights you can get to 7am‚ 1pm and 6pm b Leaving in 10 days time on the closest flights you can get to 7am‚ 1pm and 6pm c Leaving in 30 day’s time on the closest flights you can get to 7am‚ 1pm and 6pm d Leaving in 3 month’s time on the closest flights you can get to 7am‚ 1pm and 6pm Include a screen print from the Ryanair website
Premium Price Airline Pricing
Despite an increase in operating costs in 2010‚ Easyjet has achieved a remarkable performance compare to 2009. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. Additionally‚ its total revenue per seat grew by 5.1&capacity measured in seat flown. Easyjet also managed to lower its underlying pre-tax loss increasing its cash-flow by million to million Table of Content Introduction I/ Easy Jet : General Overview II/ Comparison
Premium Low-cost carrier Airline Southwest Airlines
CHAPTER 9 BALANCING DEMAND AGAINST PRODUCTIVE CAPACITY FLUCTUATING DEMAND • A major challenge for many types of capacity-constrained service organizations • Play havoc with efficient use of productive assets‚ thus eroding profitability • 2 basic approaches: (1) adjust the level of capacity to meet variations in demand (2)manage the level of demand using marketing strategies ➢ Services are perishable; ➢ Most acute among services are process people or physical possessions
Premium Supply and demand Capacity management Aggregate demand
Commercial Techniques 1. Company name‚ short presentation and Product Description Identify the product category and describe all the characteristics of this category of product. Describe the product; you need to cover all the elements (core benefit‚ actual product and augmented product) Easyjet is a low-cost airline with headquarters in London’s Luton Airport. It’s owned by EasyJet Holding Limited‚ who’s CEO is Stelios Haji-Jannou. EasyJet
Premium Low-cost carrier Airline
of the low cost carriers will affect the traditional airline hub-and-spoke networks poses interesting questions for the European industry and policy makers. 1.2 Europe’s experience of low cost scheduled operators began in 1991 when Irish carrier Ryanair transformed itself from a conventional regional airline into a carbon copy of the US low cost pioneer Southwest Airlines. By focusing initially on serving the large leisure market between Ireland and the UK‚ the airline had a dramatic effect on services
Premium Low-cost carrier Airline Southwest Airlines
Airline industry has been faced with stiff competition due to the increased number of airline companies in the sector. The study will focus on the strategies that are deployed by Ryanair Airline Company‚ Air Berlin Company and Easy jet plc in ensuring that it meets with the competitiveness in the economy. The strategies for Ryanair Airline include; Low fare‚ Best Customer service‚ Short-haul route and destination‚ Reduction of operating costs‚ Internet services in its reservation system and Quality management
Premium Low-cost carrier Airline Southwest Airlines
and economic development interlink in a ‘‘triangular relationship’’ and how creativity and problem solving influence this connection‚ as discussed by theorists such as Joseph Schumpeter. I will also examine three current global businesses‚ Apple‚ Ryanair and Groupon‚ who I consider pivotal to our changing world. Entrepreneurship is a very subjective topic amongst theorists such as Richard Cantillon and Jean Baptiste Say. However‚ the most widely accepted theory is that of Joseph Schumpeter who
Premium Entrepreneurship Innovation Joseph Schumpeter
(5) synergy in ingormationtechnology and telecommunications‚ which support AirAsia Internet and mobile phone bookings. ShinCorp. allows subscribers of the Shin mobile phone flagship‚ Advanced Information Service‚ being able toreserve tickets through its short-messaging service (SMS). AirAsia with its politically powerful backermay well grow up to bite. This helps it open the Thailand market he IPO strengthens AirAsia balance sheet‚ further cuts its existing lowcosts at 2.5 US cents per ASK and
Premium Low-cost carrier Airline
Marketing of Services Services: A service is any act or performance‚ one party can offer to another‚ that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product. Customer Service: It is the service provided in support of a company’s core products. It includes‚ answering questions‚ taking orders‚ handling complaints‚ repairs etc. These are for building customer relationships and not the ones provided for sale by
Premium Service system Customer service Marketing