Questions. 1. Leadership a. Michael O’Leary is credited with the fabulous expansion of ryanair. Compare his managerial style with Richard Brandson of Virgin and Stelios Haj-Ioannou of Easy Jet. Do you see similarities‚ differences? O’Leary is said to have a pugnacious and aggressive management style‚ using a flat management hierarchy whose ethos is to provide a low cost‚ reliable and competitive service. Ryanair decided to hire O’Leary and sent him to the States for studying the Southwest low cost
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Ryanair (0704007 business 권하연) their strategy Ryanair’s strategy is to offer their services with cheap price. So their competitive advantage is "Cheaper price" than other rivals. To maintain cheaper price than other rivals‚ they faces several problems. facing problems There were several challenges faced by low cost carriers in Europe like rising aviation fuel costs‚ ensuring staff productivity and maintaining a large fleet for expansion. 1. There are lots of airways which is provide cheap
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relatively high. Ryanair being Europe’s largest low-cost carrier‚ the largest airline in Europe in terms of passenger numbers and the largest in the world in terms of international passenger numbers; would deter anyone in entering in to a competitive industry Bargaining power of buyers –is high as price sensitivity remains high. Buyers can either travel on legacy airlines such as British Airways or low-cost airlines such as Ryanair‚ this strengthens their bargaining power‚ however Ryanair can defend themselves
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is going to investigate the servicescape. Servicescape was first coined by Booms and Bitner to aid service organisations highlight the impact of the environment where the service takes place. Servicescape is part of the physical evidence of a service. Services are highly intangible and the servicescape focuses on the tangible assets that the service can offer such as the physical surroundings‚ temperature and staff uniforms. Booms and Bitner state that the servicescape is” the environment in which
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Ryanair was founded in 1985 by the Ryan family to provide scheduled passenger airline services between Ireland and the UK‚ as an alternative to the then state monopoly carrier‚ Aer Lingus. It started out a full service conventional airline‚ with two classes of seating and leasing three different types of aircraft. However despite growth in the passenger volumes financial problems were of a growing concern. In its fight to survive the airline went through a dramatic restyle to become Europe ’s first
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pagename=Estadisticas/Home [Accessed 16th February 2009]. Anna aero‚ 2008a. Aer lingus facing increasing direct competition from Ryanair in Dublin. Horley: Available from: http://www.anna.aero/2008/10/03/aer-lingus-facing-increasing-direct-competition-from-ryanair-in-dublin/ [Accessed 7th January 2009]. Anna aero‚ 2008b. Ryanair’s Bournemouth base. Horley: Available from: http://www.anna.aero/2008/01/18/ryanairs-bournemouth-base-flybe/ Aviation Week‚ 2009. More capacity cuts ahead at British Airways. Washington DC: Available
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MN6005 Managing Corporate Reputation Case Study: Ryanair www.ryanair.com ______________________________________________________________________________ Introduction: Despite being a hugely successful company‚ with revenues in 2013 of Euro:4‚884 million‚ and profits of Euro:569 million‚ the ‘no-frills’ airline Ryanair has a number of problems. It regularly comes bottom‚ or near the bottom‚ of every major customer satisfaction survey‚ customers regularly use social media to complain about
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CORP 2463 MANAGEMENT AND STRATEGY Report of Ryanair Management issue – Poor Customer Service P12006777 TUTOR: George Kokkindis DATE:06/12/2013 Executive Summary This report mainly evaluates the organizational culture and leadership style of Ryanair with the management issue – poor customer service and in relation to management theories. As one of the best low cost airlines‚ Ryanair consistently focus on cost-cutting but at the same time reveal many problems on its Human Resources
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Managing Operations (BSS601-6) Case Study Topic for Assignment 1 Ryanair Ryanair is today one of Europe’s largest and most successful low-cost airlines (LCAs). Operating its low-fare‚ no-frills formula‚ its over 1000 employees and growing fleet of Boeing 737 aircraft provide services between over 30 cities around Europe. Operating from its Dublin headquarters‚ it carries around six million passengers every year. But Ryanair was not always so successful. Entering the market in early 1985‚ its
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Examining Ryanair’s Launch Strategy Ryanair was set up in 1985 by Cathal and Declan Ryan‚ as one of the first independent airline servicing the Dublin-London (Luton) route. Ryanair launched its service focusing on delivering first-rate customer service and lowest – simple‚ single – fare @ I£ 98‚ compared to I£ 208 full fare and I£ 99 discounted fare offered by competition‚ Aer Lingus and British Airways. Ryanair Executives believe that Aer Lingus and British Airways’ flights are typically 60-70%
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