Pengurusan dapat didefinisikan sebagai satu proses perancangan‚ penyusunan‚ pengarahan dan pengawalan dalam sebuah organisasi bagi mencapai misi serta visi yang telah ditetapkan. Mengikut AhmadAtory(1996)‚ Istilah pengurusan telah merujuk kepada satu set yang telah direka bentuk bagi meninggikan dan mengarahkan kerja-kerja dan tugasan yang telah ditentukan.Istilah strategik pula berasal dari bahasa Greek Strategos yang boleh diertikan sebagai " Fungsi Seorang Jeneral’ (zainal Abidin 2008). Perancangan
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STRATEGIC THINKING Contents Introduction 3 Perspectives of strategic thinking 4 Rational thinking perspective 4 General thinking perspective 5 A model of elements of strategic thinking 6 System perspective 6 Intent focused 6 Intelligent opportunitism 7 Thinking in time 7 Hypothesis driven 7 Levels of strategic thinking 7 Strategic Thinking at the Individual Level 7 Strategic Thinking at the Organizational Level 7 The strategic thinking process 8 Bibliography 10
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Chapter 21.) • Porter‚ M.E. (1996). What is Strategy? Harvard Business Review‚ 74 (6). In HBR’s 10 Must Reads on Strategy. (Custom Textbook (2012)‚ Managing Strategy in the Global Marketplace. Chapter 21.) • Stegmann‚ J (2009) Critical Thinking in Strategic Management: A Conceptual Guide to AMBA 670 Managing Strategy in the Global Marketplace (in Course Content) (Skim and then continue to use as a reference throughout the course) • Custom Textbook (2012)‚ Managing Strategy in the Global Marketplace
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Strategic Audit Name Institution PART A: Advantages of a Strategic Audit A strategic audit measures the quantitative and qualitative aspects of the performance of a firm based on its past performance. This information will be important to the management in regard to the making of strategic business decisions (Victoria‚ 2010). Strategic auditing has many advantages. First‚ strategic auditing fosters quality decisions resulting from a conceptual understanding of
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Strategic Orientation is a focus on the big picture‚ an attention to defining the future direction of the enterprise‚ and in using this definition to direct and guide the efforts of all in the organization. The 5 Levels of Strategic Orientation Most people would agree that Strategic Orientation is a positive factor for organisations. But what does that mean? How do you determine how Strategically Oriented your organisation is‚ and what can you do to improve the situation? There are 5 levels
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Tutorial 1 (page 78) 1. Why has strategic management become so important to today’s corporations? Strategic management is a set of managerial decisions and actions that determines the long-run performance of a corporation. Importances of strategic management include: 1) Strategic management develops and provides a clear direction‚ guideline towards the corporations’ goals in an effective and efficient manner. It takes consideration between vision and mission of the corporation
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Chapter 1 63) The goal of strategic management is to A) achieve competitive advantage. B) maintain competitive advantage. C) achieve and maintain competitive advantage. D) eliminate competitive advantage E) eliminate and abolish competitive advantage. 64) Strategic management focuses on integrating management‚ ________‚ and information systems to achieve organizational success. A) marketing B) finance/accounting C) production/operations D) research and development E) all of the above
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What is Strategic Planning? Explain its relevance to the management of a Human Service Organization of your choice. What is building a house without a blueprint? In everything we do‚ planning is essential‚ it serves as a guideline. With reference to the question‚ strategic planning offers many benefits to social service organizations‚ operating within an environment‚ funding cutbacks and emerging competition‚ (Finley et al‚ 2001). According to Florence Green (2009)‚ strategic planning is an
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INTRODUCTION Strategic management is known to be a company’s game plan. Which includes the task of crafting‚ implementing and executing a company’s strategies .It is best looked upon as be a combination of planned actions that brings into play the structure of the company for the future. Specializing Strategic management companies are not common in the business environments‚ although it is one of the most important factors in the business industry. Within larger organizations and companies‚ there
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Level ATHE Level 6 Diploma in Management Title Strategic Marketing Unit Code and Credit Value T/503/5119 & 15 Tutor Name and Email Assessment Guidance Learners will be required to follow the assignment brief and indicative content to develop the report Assignment Scenario You are employed by a specialist marketing consultancy business‚ ‘Total Marketing Solutions’ (TMS)‚ that provides support and advice to organisations looking to develop their strategic marketing plans. To recruit additional business
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