STRATEGIES Low cost per average seat kilometer AirAsia focused on ensuring a competitive cost structure as its main business strategy. It has been able to achieve a cost per average seat kilometer (ASK) of 2.5 cents‚ half that of Malaysia Airlines and Ryanair and a third that of EasyJet. AirAsia can lease the B737-300s aircraft at a very competitive market rates due to the harsh global market conditions for the second-hand aircrafts because of the September 11th event in 2001. Low distribution cost AirAsia
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French‚ Dutch‚ English) and a wide range of practical experiences. Educated to "A" Level standard with administration and customer service experience and training. Ready‚ willing and able to play a key role in company development. KEY SKILLS AND STRENGHS _ Managed the translation work for English to French and Dutch vice versa documents _ Ability to set goals and able to work under pressure in a busy environment to deadlines and meet targets. _ Good negotiation and customer service skills.
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OASIS HONG KONG AIRLINES LIMITED – WHAT WENT WRONG AND WHAT SHOULD HAVE DONE TO SAVE IT FROM BANKCRUPTCY Table of Content 1. 2. 3. 4. 5. 6. Company Background Liquidation Timeline Causes of Failure Impacts of Oasis’s Case What Should Have Done to Save Oasis from Bankruptcy Conclusion Company Background Oasis Hong Kong Airlines Limited • Long-haul budget airline • Hub at Hong Kong International Airport • Founder Mr. Raymond Lee Ms. Priscilla Lee • Started operation – Oct 26‚ 2006 Company
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EasyJet is Europe’s leading low-cost‚ no frills airline. When it was created eight years ago‚ easyJet was a bold new venture aiming to change the rules of its market. Since its first flight in November 1995‚ the airline has grown from a Luton base offering two routes from Luton to Glasgow and Edinburgh‚ served by two Boeing 737 aircraft‚ to one that offers 125 routes from 39 European airports‚ operating 72 aircraft (November 2003). The phenomenal growth of easyJet was boosted by its merger with Go-fly
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Brazil’s Gol Linhas Aereas Inteligentes (Smart Airlines) GOL Linhas Aéreas Inteligentes (Smart Airlines) Established: 2001 Headquarters: Sao Paulo‚ Brazil Fleet: 127 airplanes‚ all 737s‚ including 737-300s and Next- Generation -700s and -800s. Customer base: Using a discount model similar to Southwest Airlines in the U.S. GOL holds about 35 to 40 percent of the domestic air travel market. Since launching operations‚ GOL has been South America’s fastest-growing airline. GOL’s initial fleet: 25
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strategy has for aim to become the lowest-cost organisation in a domain of activity. For instance‚ in order to achieve cost leadership‚ input costs need to be low or there has to be economies of scale. For example‚ Liddl (supermarket industry) or Ryanair (air travel industry). The differentiation strategy involves uniqueness of a product or service that is sufficiently values by the customers to allow a price premium. For instance‚ Jumbo (supermarket industry) or KLM (air travel industry). The third
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implement due to conflict between cost minimization and cost of value-added differentiation. Post-Porter(1980) research indicates companies pursuing differentiation/low-cost strategies may be more successful than companies pursuing only one strategy. (RyanAir/EasyJet/Dell) low cost strategy rarely able to provide a sustainable competitive advantage - firms end up in price wars. best cost strategy is preferred - best value for low price. CLS - winning market share by appealing to cost-conscious/price-sensitive
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good management exercised‚ perhaps combined with an element of Napoleonic luck on the part of the individuals running these companies. The importance of low cost carriers as major suppliers of air services in short-haul markets is exemplified in by Ryanair being the larger movers of air travelers within Europe‚ and Southwest having the same position in the United States. Low-cost airlines are also becoming significant factors in airport planning. Their requirements differ from those of ’legacy ’ carriers
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http://www.brandrepublic.com/Industry/Travel/News/213006/Superbrands-case-studies-EasyJet/ > [Last accessed on 25.04.09] Surge A‚ The Times‚ (2009)‚ Need to know: Hotel deals fall.. [Last accessed on 23.04.09] The Travel Magazine‚ (2008)‚ EasyJet beats Ryanair for customer satisfaction‚ available from [Last accessed on 05.05.09] Walsh F.‚ Osborne H.‚ (2007)‚ Guardian‚ Act now on environment‚ says easyJet boss‚ available from Washington T.‚ (2009)‚ Employer Profile: easyJet‚ available from [Last accessed
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Course Details Course Name BTEC Higher National Diploma (HND) in Business Unit number 3 Unit Name Organisations and Behaviour Credit Value 15 Hand Out/Issue Date w/c 07.10.2013 Submission Deadline 28/11/2013 Introduction You should submit your assignment separately the following sections/parts: Part A: Students are expected to write an essay. Part B: Students are expected to make a presentation. Aims of the unit: The aim of this unit is to give learners an
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