Sustainable Marketing Triple Bottom Line TBL or Green Mix: People‚ Planet‚ Profit: How to create value around these Marketing: It’s about creating‚ communicating‚ deliver‚ value to the target market and earn profit. All about creating value to the stakeholders. Marketers don’t create need‚ the need is internal but they know how to target this need. They make people aware of their needs. The job is to turn the wants into needs. Ex of TBL: Lakefield Wind Project. People and Profit: New local jobs
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Sustainable procurement (or Green procurement) is a spending and investment process typically associated with public policy‚ although it is equally applicable to the private sector. It is linked to the wider agenda of sustainable development. Organizations practicing sustainable procurement meet their needs for goods‚ services‚ utilities and works not on a private cost-benefit analysis‚ but with a view to maximising net benefits for themselves and the wider world. In doing so they must incorporate
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GLOBAL DEVELOPMENT AND ENVIRONMENT INSTITUTE WORKING PAPER 00-04 Basic Principles of Sustainable Development Jonathan M. Harris June 2000 Tufts University Medford MA 02155‚ USA http://ase.tufts.edu/gdae © Copyright 2000 Global Development and Environment Institute‚ Tufts University G-DAE Working Paper No. 00-04: “Basic Principles of Sustainable Development” Basic Principles of Sustainable Development 1 Jonathan M. Harris jonathan.harris@tufts.edu 1. The Concept of Development
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Ryanair: Revolutionizing the Airline Industry Isuru ‘Nimesh’ Wickramasinghe AVIT 423 St. Cloud State University Novermber 17th 2011 Europe’s new low cost airlines are growing at an exponential rate‚ taking over market share from the big traditional airlines and some of them such as RyanAir is carrying more passengers than the British Airlines (Dr. Dennis). Trends in the past 2 decades have all shown of a constant and almost fierce growth in these low-cost airlines and it looks like they
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Introduction ………………………….……………………………………….……3 Industry analysis ……………………………..………………….……...…......4 Competitors strategy ……………………….……………………………………. Microsoft – A differentiator………………………….…......7 Sony – A differentiator ……………………….…………………9 Analysis of competition………………………………………………………11 Nintendo’s strategy …………………………………..……………………….14 SWOT ………………………….…………………………………………………….17 Recommendations …………….………………………………………………18 References ……………………………..………………………………………….20 Introduction The first video
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House of Commons Environmental Audit Committee Are biofuels sustainable? First Report of Session 2007–08 Volume I HC 76-I House of Commons Environmental Audit Committee Are biofuels sustainable? First Report of Session 2007–08 Volume I Report‚ together with formal minutes Ordered by The House of Commons to be printed 15 January 2008 HC 76-I Published on 21 January 2008 by authority of the House of Commons London: The Stationery Office Limited £11.00 The Environmental Audit
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How did the deregulation of air transportation in Europe foster entrepreneurial behavior and innovation in the European airline industry over the last twenty years? Case studies: SAS Airline & Ryanair Master Thesis in Entrepreneurship and Dynamic Business Contexts Spring 2007 Supervisor: Håkan Bohman Entrepreneurship Master Program Authors: Gilles Helterlin and Nuno Ramalho Acknowledgements We would like to express our gratitude to all who have contributed to the realization of this
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Sustainable Tourism The idea of sustainable tourism initiated from the idea of sustainable development. There are two forms of tourism industries‚ which quite a few platforms want to apply to reach sustainable level. Sustainable Development & Sustainable Tourism The term sustainable development illustrates the situation where development could happen to satisfy current generation’s needs and wants whereas the next generation would not be victims of unsustainable actions of this generation.
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Science‚ Medicine and Technology What is sustainable development? Sustainable development has been defined in many ways‚ but the most frequently quoted definition is from Our Common Future‚ also known as the Brundtland Report:[1] Sustainable development has various definitions; a well-known definition is that of the Brundtland Report. According to the Brundtland Report‚ "Sustainable development is development that meets the needs of the present without compromising the ability of future
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Ryanair was the first budget airline in Europe‚ modeled after the successful U.S. low cost carrier‚ Southwest Airlines. Ryanair is one of the oldest and most successful low-cost airlines in Europe‚ the third largest airline in Europe in terms of number of passenger and the largest in the world in terms of international passengers’ numbers. For this article‚ I had provided the 4 Ps‚ which is Product‚ Price‚ Place‚ and Promotion for Ryanair. PRODUCT Ryanair was a brand for the budget airline
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