Sun Yat-Sen University Strategic Management Professor: Richard Lihua Individual Reflection Date:April 13‚ 2013 Student: Wu Yanfei (12211208) 1 目录 1. Knowledge Reflection ........................................................................ 3 2. Individual Experiences on Strategic Management Reflection ............. 6 3. Future Expectations ........................................................................... 7 2 1. Knowledge Reflection Strategic Management is the
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focused on a S.W.A.T. analysis on Ryanair‚ was fully based on internet web sites. For full information‚ refer to the bibliography at the end of he report. 3. Findings 3.1 Strengths a. Leadership in the low-cost sector • “Ryanair was Europe’s original low fares airline and is still Europe’s largest low fares carrier. Currently the company carries over 35m. passengers on 325 low fare routes across 21 European countries”( Ryanair). As a matter of fact Ryanair is currently the largest low-cost company
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Lingus and British Airways to respond? There could be 4 ways to respond: 1. Start price war with Ryanair by immediately reducing AL and BA prices: unsustainable due to high overheads. 2. Gradual cost cutting (staff reduction‚ less customer service‚ less perks‚ lower quality travel‚ outsourcing of services‚ etc.) to bring pricing structure in line with Ryanair: without losing core competence‚ brand value and profit at bigger stage where they are now profitable. However subsidizing non-profitable short-haul
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Case 5 - A Dogfight over Europe: Ryanair Key Issue: The key issue in this case is that Ryanair’s competitive advantage is based on offering customers an easy-to-imitate low price. While it may be operationally effective‚ they have no strategic positioning. Supporting Arguments: Ryanair’s low prices were not a strategy to gain market share. They were simply out of necessity to stay afloat as their sales plummeted. However‚ as their prices dropped to increase sales‚ they did manage to generate
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remarkably decentralized divisional structure‚ with distinct but wholly owned subsidiaries producing some of its best-known products: McNeill Laboratories makes Tylenol‚ Ethicon makes surgical products‚ and Ortho handles contraceptives.This decentralized system allows each division to work at its own pace and establish its own procedures for marketing its products. The influence of the structured‚ planned environment of the Pfizer umbrella organization‚ however‚ ensures a high degree of consistency. Like
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Success and Failure In Organizational Change: An Exploration of the Role of Values‚ Journal of Change Management‚ ABSTRACT One of the most remarkable aspects of organizational change efforts is their low success rate. There is substantial evidence that some 70% of all change initiatives fail. This article explores the argument that a potentially significant reason for this is a lack of alignment between the value system of the change intervention and of those members of an organization undergoing
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Spiral Dynamics and Value Systems “Our thinking creates problems that the same type of thinking will not solve” Albert Einstein “Without some sort of worldview‚ we remain lost in the blooming buzzing confusion of experience‚ as William James put it. In other words‚ all of our individual perceptions are‚ to some extent‚ embedded in particular worldviews. Within these worldviews‚ we still possess abundant freedom of choice‚ but worldviews generally constrain what we are even considering choosing.”
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interdependent factors which are categorized as either "hard" or "soft" elements: Hard Elements Soft Elements Strategy Structure Systems Shared Values Skills Style Staff "Hard" elements are easier to define or identify and management can directly influence them: These are strategy statements; organization charts and reporting lines; and formal processes and IT systems. "Soft" elements‚ on the other hand‚ can be more difficult to describe‚ and are less tangible and more influenced by culture
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Case #1: Merck and River Blindness MGT 597: Leadership Ethics Dr. Brandon Randolph-Seng Javiaur Harmon: Winter Mini 2014 - 2015 1. Think about the definition stakeholders—any parties with a stake in the organization’s actions or performance. Who are the stakeholders in this situation? How many can you list? On what basis would you rank them in importance? The stakeholders in this situation were the employees (research scientists doing the R&D)‚ Merck‚ and the target audience which
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Value theory PDF The Allport-Vernon Study of Values (SOV) is one of the earliest‚ theoretically well-grounded questionnaires measuring personal values on the basis of declared behavioral preferences. The SOV was first published in 1931 by G. W. Allport and P. E. Vernon (1931) and later revised in 1970 by Allport‚ Vernon‚ and G. Lindzey (1970). It is a psychological tool designed to measure personal preferences of six types of values: theoretical‚ economic‚ aesthetic‚ social‚ political‚ and religious
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