Case – Procter & Gamble (Light-duty Liquid Detergents) (EPGDIB VSAT 2010-11 : Delhi) Industry / Market Overview * The economy is going through a tough time and the population has become more price-sensitive. Unemployment also seems high * LDL market growth potential is very low coupled with the fact that there is substantial growth in the use of Automatic dishwashers (ADWs) * The LDL market had 3 major players P&G (42% share)‚ Colgate Palmolive (24%)‚ Levers (7%) and the remaining
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Procter & Gamble Procter & Gamble Co.‚ also known as P&G‚ is an American multinational consumer goods company headquartered in downtown Cincinnati‚ Ohio‚ United States‚ founded by William Procter and James Gamble‚ both from the United Kingdom. Its products include pet foods‚ cleaning agents‚ and personal care products. William Procter‚ a candle maker‚ and James Gamble‚ a soap maker‚ both born in the United Kingdom of Great Britain and Ireland‚ emigrated from England and Ireland respectively
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and spending on advertising and promoting the brand. Procter & Gamble (P&G) has been known to be one of the most skillful marketers of consumer packaged goods and also the company holds one of the most powerful groups of trusted brands. Developing brand equity is vital as it allows companies to more effectively engage with their customer base in such a way that drives brand loyalty‚ allowing the business to grow further. P&G energies brand loyalty due to its numerous capabilities and philosophies
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P&G Case Analysis Executive Summary The key performance gaps P&G faced back in 2000 included: clearly defined ownership of business units resulted in a sluggish annual sales growth and shrinking market share; massive investment on innovation and R&D did not generate competitive advantage in launching new products in global markets; and overhauled HR and incentive system did not increase corporate earnings. SG&A was a big factor in causing earnings drops in Organization 2005
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SG Cowen – Case 1 1. Only once I had a negative hiring experience. I applied for a sales job for a credit company. The process was less common than any other hiring experience I ever had. The interview was a group based interview and two managers were interviewing us. Since it concerned a sales job they searched for dominant‚ easy speaking and convincing employees. The managers tried to intimidate the group to test how we would behave under such pressure. There was a round in which we had to present
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PGDM - 06122013 - IV by Prof Sunil Sangra at Birla Institute of Management Technology (BIMTECH) from June 2013 to September 2013. c h a p t e r 4 Transforming the Corporation The Design of Procter & Gamble p roc te r & gam b le ( p & g ) ‚ the world’s largest consumer packaged-goods company‚ spent most of the 1990s in a restructuring mode. It actively acquired new businesses‚
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SC HUMAN RESOURCES II Case Analysis. SG Cowen: New Recruits Reading questions: 1. Do you have prior experience with recruiting and hiring (as a candidate)? If so‚ based on your experience‚ what were signs that the process was going well or was not going well? Based on my experience‚ the most important signs that the process was going well were: - The interviewer acted interested‚ polite‚ listened carefully‚ asked good questions and
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The client’s performance in the initial few days of the program experienced a negative trend‚ which is visible in the graph in appendix G. The possible reasons for the trend were discussed with the client’s primary instructor therapist and the supervising therapist. Revisions were proposed although ultimately deemed unnecessary. A lack of attention was hypothesized as the main obstacle linked to the client’s low performance. Possible changes that were considered included: holding up the pictures
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season Strategy for 2 in India Brand Strategist The Dream Team Season 2 Case Study for Strategy Development S T R AT E G Y F O R T I D E I N I N D I A Case Background The Mint‚ 3rd December 2012: In a recent global investor meeting‚ Procter & Gamble affirmed that a strong momentum in developing markets continues to be a key part of its strategy. It said it will invest resources on the biggest opportunities‚ and aim for profitable expansion by focusing on growing markets‚ increasing market
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GE2231 Case Study What Luxury Brands Should Learn From Dolce & Gabbana ’s Hong Kong PR Disaster One of the biggest stories of this past weekend in Hong Kong was a massive‚ Facebook-organized protest of the Italian fashion house Dolce & Gabbana‚ after a security guard prevented locals from taking photographs outside of its flagship store in Tsim Sha Tsui. Checking into the story‚ a photographer from the Apple Daily reported on January 5‚ 2012 that he was told by a security guard that only
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