Writing a Brief for the Advertising Agency THE TWIX EXAMPLE Company and agency Media centre company brief brand ad strategy approval creative brief agency Creative execution approval media brief media planning approval production media buying 1 The company brief A good advertising brief will: • explain why you need an advertising activity; • define as closely as possible the objectives of your advertising activity; • place your advertising into the overall framework
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The main role of an advertising agency is to promote and advertise any businesses products or services on offer for a company or an organisation. The advertising agency would be paid for their services by the company they are advertising for. The reason why businesses might advertise there products through an advertising agency is because it can save them a lot of time which may be needed to concentrate on other business ideas. Advertising is a wider range of communication used as a form of promotion;
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lines‚ as well as an information technology coordinator to act as liaison for stores in the district. EXHIBIT 2.23 Aquarius Advertising Agency Organization Chart Board of Directors President Aquarius Advertising Agency88 The Aquarius Advertising Agency is a medium-sized firm that offered two basic services ro irs clients: customized plans for the content of an advertising campaign (for example‚ slogans and layouts) and complete plans for media (such as radio‚ TV‚ newspapers‚ billboards‚ and Internet)
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National Statistics Office‚ Advertising industry ranked second with 17.6 percent after Architectural and Engineering activities and related Technical Consultancy with 25.3 percent; and Management Consultancy activities‚ ranked third with 16.4 percent. The size of the advertising market is difficult to assess‚ and estimates by analysts vary to some degree. This is partly due to the fact that the final cost of advertising for any company includes creative and agency costs; local branding and marketing
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ADVERTISING AGENCY The advertising agency is a highly specialized business machine for digesting an advertiser’s selling problems and producing ideas for increasing his sales‚ his reputation and his profits. Its started as a space peddler‚ buying space in media wholesale and selling it retail. The Marketing Department for any advertising agency is vital and important‚ and being an advertising agency the marketing department should be strong
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IN 1841‚ started the first advertising agency as a space broker in a newspaper.. He acted as a simple agent‚ selling space for his client in Newspaper on a commission basis. He made no effort to help the advertiser to prepare copy‚ design and layout‚ and provide the many specialized services now performed by a modern agency. Since then-‚ the nature of the agency has changed considerably‚ but the method of compensation is in the form of a fixed percentage of advertising bills. It was only by the
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the United States‚ Verizon‚ T-Mobile‚ Sprint‚ and AT&T‚ have long competed against each other for customers. Verizon is the company who first featured “colorful balls” in their ads to show how they tested against their competitors. Since then‚ Sprint has released one commercial and T-Mobile has done three commercials rebutting Verizon’s original one. In 2013‚ T-Mobile launched their “UN-carrier” marketing movement‚ which changed the face of mobile phone plans. The latest T-Mobile ad‚ titled “Ballogize”
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get the best advertising from your agency by Nancy Salz. Agency & Client Commitments A personal contract for collaborators The six agency commitments: What you should expect from your agency. 1. Commitment to the success of your business. The best agency people are 100 percent committed to the same goal you are: success in the marketplace. Their commitment is evidenced by their time‚ enthusiasm‚ work‚ and knowledge that if you succeed‚ they succeed. [The best agency account person]
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M2 Advantages Developing Campaigns An advertising agency will work with the business to develop a campaign. This can involve everything from coming up with a promotional theme‚ determining the proper media to use‚ creating the ads‚ and even negotiating the prices for purchasing the advertising with the various media. This can be extremely beneficial to the business owner who has little or no advertising knowledge or has only used one type of media. Creative Expertise While business owners
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Aquarius Advertising Agency The Aquarius Advertising Agency is a middle sized firm that offered two basic services to its clients: (1) Customized plans for content of an advertising campaign (for example‚ slogans and layouts) and (2) Complete plan for media (such as radio‚ TV‚ newspaper‚ billboards‚ internet). Additional services included aid in marketing and distribution of products and marketing research to test advertising effectiveness. Its activities were organized in a traditional manner
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