the name T-Rex‚ their imagination tends to run wild. What immediately pops into their mind is an image of a ferocious huge dinosaur with rows of razor teeth ready to devour anything in its path. With that said‚ it appears the software developers at Brigend and Dragonfish had other ideas. In 2015‚ bingo site owner an operator Cassava Enterprises (Gibraltar) Limited‚ a wholly owned subsidiary of 888 Holdings plc.‚ introduced a new bingo site titled T-Rex Bingo. In stark contrast to the T-Rex image
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Econ (2009) 7:207–236 DOI 10.1007/s11129-009-9066-z The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data C. Robert Clark · Ulrich Doraszelski · Michaela Draganska Received: 11 December 2007 / Accepted: 2 April 2009 / Published online: 8 May 2009 © Springer Science + Business Media‚ LLC 2009 Abstract We use a panel data set that combines annual brand-level advertising expenditures for over three hundred brands with measures of brand
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Booker T. Washington uses the metaphor of the fingers and the hand to alleviate the pressures felt by both whites and blacks. Whites did not want to feel forced into interaction while a lot of blacks would have probably felt resentment towards having to interact with whites. In the passage preceding this declaration‚ he states‚ "we shall stand by you with a devotion that no foreigner can approach interlacing our industrial‚ commercial‚ civil and religious life with yours in a way that shall make
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DuBois and Booker T.Washington were both influential men during the Civil Rights movement. Even though they were both extremely influential‚ they both had contrasting points of views on which actions to take when it comes to racial equality. Booker T. Washington believed social equality would happen over time when the African Americans became economically well built and powerful. W.E.B. DuBois thought that political and social equality was necessary‚ so he came up with the movements such as the Niagara
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Culture and Advertising Executions: A Comparison of Selected Characteristics of Korean and US Television Commercials Gordon E. Miracle Michigan State University‚ USA Kyu Yeol Chang Pepperdine University‚ USA‚ and Charles R. Taylor Villanova University‚ USA Introduction This article focuses on important questions of creative strategy relative to how soon‚ how long and how often to present the brand‚ company name and product in commercials. A review of the literature reveals that no comparative studies
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Alicantina de Estudios Ingleses 13 (2000): 67-88 Text World Creation in Advertising Discourse Laura Hidalgo Downing Universidad Autónoma‚ Madrid lhidalgo@bosque.sdi.uam.es ABSTRACT This article explores the way in which text worlds are created in advertising discourse by analysing linguistic choices and features of context which are crucial in the determination of specific relations between sender(s) and target audience(s)‚ in particular‚ deixis and frame knowledge. The argument is that a textworld
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TRANSLATION DEPARTMENT INTERCULTURAL ADVERTISING Report Performed by Svitlana Bukina Teacher: Kovalchuk I. M. Kyiv-2013 CONTENTS INTRODUCTION 1. Language in advertising 2. Communication style in advertising 3. Colours‚ numbers and images in advertising 4. Cultural values in advertising CONCLUSION BIBLIOGRAPHY INTRODUCTION “Culture is a like dropping an Alka-seltzer into a glass - you don ’t see it‚ but somehow it does something” Hans
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The first internationally acclaimed American woman artist‚ Georgia O’keeffe‚ rose to eminence for her stylized interpretation of New York cityscapes‚ New Mexico landscapes‚ and imposing paintings of flowers in bloom. Born on November 15‚ 1887‚ Georgia Totto O’Keeffe was the first daughter and second child of seven children of dairy farm parents in Sun Prairie‚ Wisconsin. She and her sister‚ Ida O’keeffe‚ were instructed how to draw from a grammar school teacher. In addition to her drawing lessons
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Quick Stab Collection Agency: A Regression Analysis Gerald P. Ifurung 04/11/2011 Keller School of Management Executive Summary Every portfolio has a set of delinquent customers who do not make their payments on time. The financial institution has to undertake collection activities on these customers to recover the amounts due. A lot of collection resources are wasted on customers who are difficult or impossible to recover. Predictive analytics can help optimize the allocation of
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EFFECTIVENESS OF ADVERTISING IN LIGHT RAIL TRANSIT (LRT) 2 AS PERCEIVED BY CENTRO ESCOLAR UNIVERSITYMARKETING MANAGEMENT STUDENTS CHAPTER 1 The Problem and Its Settings INTRODUCTION According to a study by Bylon Abeeku Bamfo in Advertising Likeability and its Effectiveness (2011): some 55% of the respondents in the research said they processed advertising messages consciously the remaining 45% admitted that they did not have time to pay attention to advertisements With this study‚ the researchers
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