1990s when India was closed to the world and imports. In 1949‚ parts were being made in India‚ starting with simpler components and gradually building up to more complex pieces. Two companies made parts: Premier and Hindustan Motors of Calcutta. The early years of Premier and Hindustan were marked by very low sales‚ due to the size of the market; only about 20‚000 vehicles per year were made in India‚ in 65 different models. To prevent foreign companies from dominating by mass-producing parts to be
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030206036 POST GRADUATE DIPLOMA IN MANAGEMENT (PGDM) 2012-14 UNITEDWORLD SCHOOL OF BUSINESS‚ AHMEDABAD 8TH JULY‚ 2013 ACKNOWLEDGEMENT I take this opportunity to extend my sincere thanks to Unitedworld School of Business‚ Ahmedabad and Hindustan Times (MINT) for offering a unique platform to earn exposure and garner knowledge in the field of Sales and Marketing. First of all‚ I extend my heartfelt gratitude to my project guide Mr. Hemang Gandhi‚ Deputy Manager‚ Circulation at Gujarat
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Direct Selling We will discuss in detail each of these channels in terms of their current reach and its future growth potential and the role they play in the future of the FMCG distribution. Partnering with Self Help Groups in Rural India As Hindustan Unilever Limited (HUL) sought to reach rural markets‚ they faced two hurdles. The first was size: rural markets were scattered over large areas‚ and per capita consumption rates were low. Thus‚ while the aggregate rural potential was massive‚ the
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Has your cheese been moved? While recollecting reading of a book called “Who moved my cheese “and evaluating the same in world around us‚ led to writing of this post. It is a fact for individuals as well for organisations that any stream of earnings‚ workings or processes cannot be taken for lasting for ever without any disruption. Especially in today’s world where intelligence has moved to Artificial Intelligence and human behaviours are being imbibed in Robots to do routine jobs‚ changes or disruptions
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Sales & Distribution Hindustan unilever - Document Transcript 1. December SALES & DISTRIBUTION NETWORK OF HINDUSTAN UNILEVER 21‚ 2008 Sales & Distribution Network of Hindustan Uni Lever (HUL)- DOVE bathing Soap (Region: Kolkata) A marketing channel performs the work of moving goods from producers to consumers. It overcomes the time‚ place‚ and possession gaps that separate goods and services from those who need or want them. Members of the marketing channel perform a number of key functions like
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Kolkata Harbour with the words ‘Made By Lever Brothers’ embossed to it. This long presence has helped it have an advantage over its competitors like P&G which came in way later around 1960’s. Here is the chronology of important events of Hindustan Unilever: TIMELINE: * 1888 Sunlight soap introduced in India. * 1895 * Lifebuoy soap launched; Lever Brothers appoints agents in Mumbai‚ Chennai‚ Kolkata‚ and Karachi. * 1888 Sunlight soap introduced in India. * 1895
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P&G Makes Push in India In today’s economy‚ companies have found that the United States and European consumer—packaged goods industry is running dry and is lagging behind. Thus‚ the emerging markets have now come into play more than ever; in particular the booming economy of India. There are several opportunities for companies to contend for market share where millions upon million of people reside. One company that has somewhat recently to contend for market share in the consumer-packaged good
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Responsibility 18 6. Company Structure 17 7. Brands for Life 21 8. Market Analysis 44 9. Performance Analysis 47 10. SWOT Analysis 50 11. Recommendations 55 12. Project Shakti 59 13. Conclusion 60 Page 2 14. Bibliography 61 EXECUTIVE SUMMARY Hindustan Unilever Limited is the Indian arm of the Anglo-Dutch company ±Unilever. Both Unilever and HUL have established themselves well in the Fast Moving Consumer Goods (FMCG) category. In India‚ the company offers many households brands like‚ Dove‚ Lifebuoy
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which the word has been used. 4) Should keep in mind reliability of the data. That was not so good and not so bad. Second‚ we got a case study on term Hindustan .We wrote important points in the notebook paragraph. It told that Hindustan is a land of rivers‚ Derived from a Persian word Hind (Sindhu)‚ Primarily the term “Hindustan” refers ( A river in Sanskrit) to Republic of India and it’s usually applied to the Ganges Plain of North India‚ between the Himalayas in the north and the
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Hindustan Unilever Limited (HUL) (BSE: HUL) is India’s largest fast moving consumer goods company‚ touching the lives of two out of three Indians with over 20 distinct categories in home & personal care products and food & beverages. They endow the company with a scale of combined volumes of about 4 million tonnes and sales of over Rs. 13‚000 crores[citation needed]. HUL is also one of the country’s largest exporters; it has been recognised as a Golden Super Star Trading House by the Government of
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