INDIAN INSTITUTE OF MANAGEMENT CALCUTTA WORKING PAPER SERIES WPS No. 677/ August 2011 JUGAAD- Not just “Making do” but a Low Cost Survival & Coping Strategy at the Bottom of the Pyramids. by Ramendra Singh Assistant Professor‚ Indian Institute of Management Calcutta‚ Joka‚ Kolkata 700104 Vaibhav Gupta B.Tech Student‚ Department of Applied physics‚ Delhi Technological University‚ Delhi‚ India & Akash Mondal B.Tech Student‚ Department of Metallurgical and Materials Engineering
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entire subcontinent of India‚ from 1530-1707. The Mughals were descendants of Timuraids‚ who hailed from Central Asia. The Mughal dynasty was founded by Babur‚ the grandson of Timur and Genghiz Khan. He was succeeded by Humayun‚ Akbar the great‚ Shah Jahan‚ and many other rulers. Far from the Mughal Empire in India was the Ottoman Empire. The Ottoman Empire ruled over the Middle East from 1453-1908. The Ottomans were nomadic Turks‚ who established a capital in the Balkan Peninsula. They even captured
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Daag Achhe Hai Campaign-Storyline The storyline is this: Two cutekids; a brother and sister going to school. Sister reciting numbers‚ as to how bigger number 2 isover number 1 and suddenly she falls in a puddle. She starts crying and points her fingers to thepuddle. The annoyed brother goes and literally hits the puddle asking it not to repeat to hissister (the result is so many stains on his and his sisters clothes). He then says (after obviouslytired beating the water) to his sister that the
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MUGHAL ADMINISTRATION | | |by | |Abdur Rahim Sajid | |M.Phil-I | |
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I AM SORRY MA…M – Short Story Internet Love These days‚ social networking sites have become a part and parcel of our lives. No one would have guessed a few years ago about today’s dependency of our lives on these sites which has caught almost all the celebrities to get attached to its realm. My morning starts almost daily now with a regular checkup of updates on my Facebook and Google accounts. I don’t know that how many of you have created a fake profile and enjoyed through it but‚ I really
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3808629 369082 91.17% VAIBHAV BEDI V/S HINDUSTAN UNILEVER LIMITED (Consumer Protection Act.) Posted on May 28‚ 2014 by TEAM BBA Vaibhav Bedi‚ 26 years old resident of new Delhi filled a case against the Hindustan Unileven Ltd. (HUL) in consumer court regarding cheating and mental harassment via companies product ‘AXE deo’. In this case‚ Hindustan Unilever Ltd is a reputed company in FMCG sector having wide variety of its product. Company also
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INTRODUCTION (Hindustan Unilever Limited) Hindustan Unilever Limited (HUL) is India’s largest consumer goods company based in Mumbai‚ Maharashtra. It is owned by the British-Dutch company Unilever which controls 52% majority stake in HUL. Its products include foods‚ beverages‚ cleaning agents and personal care products. HUL was formed in 1933 as Lever Brothers India Limited and came into being in 1956 as Hindustan Lever Limited through a merger of Lever Brothers‚ Hindustan Vanaspati Mfg. Co
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Marketing Mix of Unilever Soaps | Product Category: Soap | | Three categories of soaps taken i-e LUX‚ Lifebuoy‚ DOVE. | | | | Table of Contents Unilever 4 Vision 3 Unilever’s Corporate Purpose 5 Unilever’s Growth Priorities 5 Consumer Product Market 5 1. Product 6 Unilever’s Products 7 1.1. LUX 7 Color: 9 Sizes: 9 Target Market: 9 1.2. LIFEBUOY 9 History of Lifebuoy: 10 Lifebuoy on a Mission 10 The Way Forward 10 FRAGRANCE 10 PRODUCT: 11
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The Future of the Suncare Market in Germany Published on 19TH MAR. 2014 The Future of the Suncare Market in Germany to 2017: Market Size‚ Distribution and Brand Share‚ Key Events and Competitive Landscape" is the result of Canadeans extensive market and company research. This report presents detailed analysis on the Suncare consumption trends in Germany‚ historic and forecast Suncare consumption volumes and values at market and category level. It also provides indispensable data on brand share
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BAJAJ AUTO Ltd. Marketing strategy •Has relied on line stretching instead of offering products with price steps •Example: Offers the Pulsar 180cc and Pulsar 220 cc at the higher-end of the premium segment and the Pulsar 135cc at the lower end of the premium segment leveraging an established existing brand (i.e. Pulsar 150cc); offers the Discover 150cc at the lower end of the commuter-premium segment stretching the Discover 100cc brand; offers the Platina 100cc in the entry segment and the Platina
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