INTRODUCTION Hindustan Unilever Limited (abbreviated to HUL)‚ formerly Hindustan Lever Limited‚ is INDIAs largest consumer products company and was formed in 1933 as Lever Brothers India Limited. It is currently headquartered in Mumbai‚ India and its 41‚000 employees are headed by Harish Manwani‚ the non-executive chairman of the board. HUL is the market leader in Indian products such as tea‚ soaps‚ detergents‚ as its products have become daily household name in India. The Anglo-Dutch company Unilever
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Focus on Grooming Provides A Major Boost 1 Hindustan Unilever Maintains Strong Lead 1 Modern and Direct Distribution Channels Expand 1 Stronger Growth Ahead 1 Key Trends and Developments 1 Rising Income Levels Fuel Consumer Interest in Cosmetics and Toiletries 1 Polarisation of Incomes Results in Polarisation of Cosmetics and Toiletries 2 Young Urban Population Proves Enthusiastic in Response To Brands 3 Shift To New Retail Channels 4 Hindustan Unilever Faces Growing Competition 5 Territory
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Suggested Answers with Examiner’s Feedback Edited by Foxit PDF Editor Copyright (c) by Foxit Software Company‚ 2004 For Evaluation Only. Page 1 of 24 Question Paper Integrated Case Studies – I (MB371) : October 2007 Case Study (100 Marks) • • • This section consists of questions with serial number 1 - 7. Answer all questions. Marks are indicated against each question. Case Study Read the case carefully and answer the following questions: 1. “During the 1980s‚ BAL was the undisputed
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that are not considered a necessity. Hindustan Unilever is the market leader in deodorants‚ with 31.5% market share. Its flagship product‚ Axe‚ is highly sought after by both middle and upper classes. Other brands under Hindustan Unilever are Rexona and Dove‚ whose deodorants are popular in the Indian market too. After Hindustan Lever‚ Paras Pharmaceuticals and McNroe Chemicals are the biggest industry players in the deodorant segment. Hindustan Unilever’s Axe is the leading product in this
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Table of Contents1.Executive Summary32.Company Overview43.The Marketing Mix using 4 P ’s64.SWOT Analysis115.Porter ’s 5-Force Analysis146.Distribution Strategy167.Present Scenario188.Big Bazaar and the Retail Life Cycle219.Moving Ahead into the Future2310.Recommendations2411.Future Strategies2612.Bibliography281.Executive SummaryIndian retail sector is witnessing one of the most hectic marketing activities of all times. The companies are fighting for share of mind and heart which can finally be converted
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Aeronautical Engineering Aeronautical Engineering or Aerospace Engineering refers to an applied discipline of Engineering dealing with the design‚ manufacture‚ functioning and maintenance of airborne vehicles like aircrafts‚ spacecrafts‚ helicopters and missiles. Aeronautical Engineering belongs to the category of high-tech engineering and involves the study of physical science and mathematics to perform research‚ development‚ testing‚ launching and the manufacture of various air vehicles. The core
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Republic Day (India) From Wikipedia‚ the free encyclopedia |Republic Day | |[pic] | |Soldiers of the Madras Regiment during the annual Republic Day Parade in 2004 | |Observed by |India | |Type |National | |Date |26 January
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six major cities in collaboration with famous hair stylists of the country. § Hoardings § Sponsorships § Enhancement of product mix § New product formulations according to changing consumer preferences § Advertising HINDUSTAN UNILEVER believes that messages about product delivered by credible sources can be very persuasive. Hence Jawed Habib who is an hair care expert endorses Sunsilk and more value is added to the brand. Consumers relate to products itself‚ they can
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A REPORTSUBMITTED TOWARDS THE PARTIAL FULFILLMENTOF THE REQUIREMENTS OF TWO YEARS FULL-TIME POST GRADUATE DIPLOMA IN (BUSINESS) MANAGEMENT SUBMITTED BY: PUNIT GUPTA PROGRAMME: PGPM ROLLNO: 2K8/PGPM/B20 SESSION: 2007-09 ASIA PACIFIC INSTITUTE OF MANAGEMENT STUDIES (NEW DELHI) ACKNOWLEDGEMENT The feeling of acknowledging something and expressing it in words are two different things altogether. It is our weakness‚ but we honestly admit that when we truly wish to express our warm gratitude
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