Case Study: Big Bazaar – The Indian Wal-Mart Retail industry: The last decade has experienced a fundamental change in the Indian retailing industry structure‚ with a very perceptible shift from unorganized kirana and small independent shops to organized retailing such as retail chains and franchised outlets. This gradual shift is attributed to increased purchasing power along with aspirational demands of a segment driven by exposure to the Westem world because of media. An NCAER study
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[pic] TABLE OF CONTENTS 1. Abstract – Creativity in Advertising……………….. 5 2. Emotions and Brand value…………………………… 6 3. Innovations in Advertising……………………………. 9 4. Survey for Creative advertisements……………… 34 5. Analysis……………………………………………………….. 41 6. Conclusion…………………………………………………… 47 7. References……………………………………………………. 48 CREATIVITY IN ADVERTISING “Creativity is seeing something new when you look at something old; it is all heart of civilization
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the Taj Mahal a symbol of Shah Jahan’s love for his wife‚ it also encompassed a design combing different cultures and was built with a sophistication unknown to the period. Persian for crown and palace‚ the Taj Mahal was built for the wife of Shah Jahan to memoralize her. Jahan’s wife‚ Mumtaz Mahal‚ translate as First Lady of the Palace‚ died after the birth of her 14th child. The Taj Mahal stands in the city of Agra‚ India‚ located in the northern state of Uttar Pradesh on the banks of the Yamuna
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The Sheikh Lotfollah Mosque was built from 1603 to 1618 and designed by Shaykh Bahai in the city of Isfahan‚ one of the oldest cities in Iran‚ at around 2‚500 years old. It was built in the Naghsh-e-Jahan Square surrounded by other buildings from the Safavid dynasty. This mosque was commissioned by Shah Abbas‚ a military commander‚ who made the mosque in dedication to his father in law‚ Shaykh Lutfallah Maysi al-’Amili‚ a religious scholar and teacher. The mosque has a total of three levels and sixteen
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Indian Guar Gum Market ▪ India has been a major player in the context of guar and guar gum in the global market. ▪ India’s production contributes to 80% of the world’s total production figuring up to 6 lakh tons. ▪ Rajasthan wholly retains the credit for India’s position producing 70% of the production itself. ▪ Guar is largely consumed as a vegetable in the Indian subcontinent. It is also used in making pickles. ▪ 25000 tons of the total production in the country constitutes
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the Edelweiss report. To be sure‚ Colgate was also impacted by the slow macro environment and the phasing out of fiscal benefit at its Baddi unit‚ besides heightened competitive intensity not only from herbal players like Patanjali but also from Hindustan Unilever Ltd which launched a new variant of
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Ethics in Advertising Preface: Advertising is any paid form of non-personal presentation and promotion of ideas‚ goods‚ or services by an identified sponsor. In today ’s fast-paced and high-tech age‚ businesses use advertising to make prospects aware of their products and services and to earn profits through increasing their sales and sales turnover. Advertising reflects contemporary society. The making of an ad copy‚ its message‚ its illustrations‚ the product advertised and the appeal used
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Hindustan Lever’s Project: Case Study in Marketing FMCG to Rural Consumer With the population of over 1.2 billion and vast territory‚ India maintains an annual economic growth rate of over 6.5% since 1998. In this fast developing market‚ India enhances specific characteristics in many aspects: the consumer preference‚ marketing channel‚ market liquidity‚ distributors and manufactories‚ and so on. Therefore‚ administrators have to make decisions and strategies corresponding to this circumstance
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Top of Form THE COMPANIES ACT‚ 1994 ( ACT XVIII OF 1994 ) ( A PRIVATE COMPANY LIMITED BY SHARES ) MEMORANDUM OF ASSOCIATION OF Shahan Fashion & Apparels (PVT.) LTD. I. The name of the Company is Shahan Fashion & Apparels (PVT.) LTD. II. The registered office of the Company shall be situated in Bangladesh. III. The Objects for which the company is established are all or any of the following (all the Objects will be implemented after obtaining necessary permission from the Government
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DATE: 10 OCTOBER‚ 2013 TO: MR. NITIN PARANJPE‚ MD AND CEO HINDUSTAN UNILEVER FROM: RATUL KAPOOR RE: STRATEGIC ANALYSIS ________________________________________________________ In response to our conversation on October 1‚ I have prepared a strategic analysis to assess the current competitive position of Hindustan Unilever Limited in the Fast Moving Consumer Goods (FMCG) industry. Considering the environmental factors slower gross domestic product growth and high levels of consumer
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