International Journal of Applied Research and Studies (iJARS) ISSN: 2278-9480 Volume 2‚ Issue 6 (June- 2013) www.ijars.in Case Study Rural Marketing: A Case Study on Hindustan Unilever Limited Author: Manpreet Kaur * Address For correspondence: Assistant Professor‚ Guru Gobind Singh College for Women‚ Sector – 26‚ Chandigarh Abstract: In recent years‚ rural markets have acquired significance‚ as the overall growth of the economy has resulted into substantial increase in the purchasing
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WE tend to forget that our lifestyle and mindset have largely been influenced by our colonial past. The British influence has changed the way we look at ourselves and has stripped us of a confidence that comes naturally to a people belonging to an ancient and great civilisation. Colonisation coerces people from subordinated culture to denigrate themselves. A kind of a virtual reality is created to expedite this attitude of self-hate among the native population. An alternate reality is created
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HPCL Sector – Refineries Hindustan Petroleum Corporation Limited (HPCL) is an integrated oil refining and marketing company. HPCL operates in two segments: downstream‚ and exploration and production of hydrocarbons. The downstream segment is engaged in refining and marketing of petroleum products. HPCL operates two refineries in Mumbai (West Coast) and Vishakapatnam. Its products and services include Refineries‚ aviation‚ bulk fuels & specialties‚ international trade‚ liquefied petroleum
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known as Chandrashekhar Azad. After suspension of the non-cooperation movement‚ Azad was attracted by more aggressive and violent revolutionary ideals. He committed himself to complete independence by any means. Towards this end‚ he formed the Hindustan Socialist Republican Association and was mentor for revolutionaries such as Bhagat Singh‚ Sukhdev‚ Batukeshwar Dutt‚ and Rajguru. HSRA’s goal was full Indian independence and wanted to build a new India based on socialist principles. Azad and his
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The first meaning is that where you live‚ that is where your heart is. You physically may be away from home however your heart is in the place that you live. You wish you were there because it gives you peace and joy and comfort to be there. Consider this verse: Philippians 3:20 For our conversation is in heaven; from whence also we look for the Saviour‚ the Lord Jesus Christ: I believe that real followers of Christ can relate when I say that I would much rather be in heaven than here on earth
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WELCOME Group Name: Concord Name Of The Members Israt Jahan (Sub-Leader) Salma Begum 1397 1407 Ridwan Binte Mahbub Borsha Sajedur Rahman 1408 1417 Md. Shahnewaj (Leader) Md. Al-Amin 1422 Bipul Chandra Mondal Sadia Khanom 1954 Shima Sarker 1918 1426 2114 Our Presentation on CORPORATION : H&M (Hennes & Mauritz) Introduction. Products of H & M. Analysis of Current Position. Porter’s 5 Forces Industrial Analysis. SWOT Analysis. Advantages. Disadvantages
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Casestudy details Title : Rewards Mela for Vijeta wholesalers of Hindustan Unilever Limited (HUL) Hindustan Unilever Limited 25-4-2007 Client name Campaign Start Date Campaign End Date Media Sector/Industries Uploaded On Uploaded By Summary : : : : : : : 5-6-2007 Field marketing Fast moving consumer goods 14-09-2007 India HUL has 12‚000 wholesalers across 900 cities and towns. The geographic spread and poor courier network in the hinterland has resulted in a huge built up liability
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Product Mix Product mix is a combination of products manufactured or traded by the same business house to reinforce their presence in the market‚ increase market share and increase the turnover for more profitability. Normally the product mix is within the synergy of other products for a medium size organization. However large groups of Industries may have diversified products within core competency. Larsen & Toubro Ltd‚ Godrej‚ Reliance in India are some of the examples. One of the realities
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Uttarakhand: Army Commander walks with 500 people out of Badrinath | NDTV.com ^ a b "Monsoon fury in north India: 131 dead(the locals believe the true figure to be in the region of 5000)‚ 70‚000 stranded; Kedarnath town ruined". Dehra dun/Shimla. Hindustan Times. June 19‚ 2013. Retrieved 2013-06-19. ^ "Uttarakhand floods: Over 10‚000 rescued amidst misery and devastation". 2013-06-23. Retrieved 2013-06-24. ^ "India Intensifies its Rescue Efforts". 2013-06-23. Retrieved 2013-06-24. ^ Uttarakhand: Army
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Index FMCG Industry FMCG stands for Fast Moving Consumer Goods. FMCG products are also known as consumer packaged goods. These goods are generally replaced within a year. This sector is the fourth largest sector in the economy and contributes to 3 million employment opportunities. This industry is characterised by well established distribution network‚ high penetration levels‚ low per capita consumption and intense competition between organised and unorganised segments. The total FMCG market is
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