early 1930’s Hindustan Vansapati Manufacturing Company established a factory at Sewri‚ in what is today’s Greater Mumbai. In 1937‚ the Dalda brand was established to sell Vansapati. The Dalda name has Dutch roots. It was imported by a Dutch company‚ Dada & Co. In the early 1930’s when Hindustan Vansapati Manufacturing Co (today’s Hindustan Lever Limited) wanted to start manufacturing Vansapati locally‚ Dada & Co‚ insisted that the branded product should reflect their name. Hindustan Lever‚ in a bid
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on “Distribution Channels” SUBMITTED BY: Nishant Kumar Gupta & Gaurav Kumar AMITY INTERNATIONAL BUSINESS SCHOOL‚ NOIDA AMITY UNIVERSITY – UTTAR PRADESH PLAN OF ACTION 1. Introduction - Hindustan Unilever Limited Hindustan Unilever Limited (‘HUL’)‚ formerly Hindustan Lever Limited (it was renamed in late Jun2007 as HUL)‚ is India’s largest Fast Moving Consumer Goods company‚ touching the lives of two out of three Indians with over 20 distinct categories
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|L’Oréal: An Image Makeover In India | | | |A Case-Study | | | Table of Content 1. Introduction: A
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to be good. The phrase “Axe Effect” is quite popular among men across different age groups and thus consumers already know the intangible value associated with the product. * Axe enjoys a huge distribution network of Hindustan Unilever. The distribution network of Hindustan Unilever happens to be one of the strongest in the FMCG sector. It covers nearly 1 million retail outlets in India directly and its products are available in over 6.3 million outlets in the country. * Axe is particularly
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Project Shakti The Internet Marketing of Project Shakti HUL is India’s largest fast moving consumer good company and is a 51.55 percent owned subsidiary of the Anglo-Dutch Unilever‚ a Fortune 500 transnational. HUL employs 36‚000 people and claims to touch the lives of two out of three Indians. The old Shakti Web site gives the following objective: "to create income-generating capabilities for underprivileged rural women‚ by providing a sustainable microenterprise opportunity‚ and to improve rural living
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SUMMER INTERNSHIP PROJECT ON Comparative Readership Survey on Retail Subscription CONTENTS TABLE CHAPTER | PARTICULARS | PAGE NO. | CHAPTER 01 | 1. EXECUTIVE SUMMARY | 07 | CHAPTER 02 | 2. INTRODUCTION TO THE INDUSTRY | 08-12 | | 2.1.1 INTRODUCTION TO THE COMPANY | 13-18 | | 2.1.2INTRODUCTION TO THE PROJECT | 19-27 | | 2.2 OBJECTIVES | 28 | | 2.2 METHODOLOGY | 29 | | 2.3 SAMPLING DESIGN AND SAMPLE SIZE | 30-31 | | 2.4 LIMITATIONS OF THE REPORT | 32 | CHAPTER 03 | 3.1 ANALYSIS
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was established keeping all these in mind with a vision "Meeting everyday needs of people everywhere" was Hindustan Lever Limited or HLL as we all know. A few fast facts about the company: India’s largest fast moving consumer goods company 30 power brands Leadership in home and personal care‚ foods and beverages. About 40000 employees. 1931- Unilever registers company in India - Hindustan Vanaspati Manufacturing Company 1956 - HVM‚ LBIL‚ UTL merge to form HLL 1996 - HLL and BBLIL merge 1998
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com/2011-12-23/news/30551234_1_term-deposits-savings-rate-interest-rates. [Accessed 08 November 2012]. Yes Bank to raise $400 mn via equity and debt - Hindustan Times . 2012. Available at: http://www.hindustantimes.com/News-Feed/BusinessBankingInsurance/Yes-Bank-to-raise-400-mn-via-equity-and-debt/Article1-421428.aspx. [Accessed 08 November 2012]. Kotak ’s new challenges - Hindustan Times . 2012. Available at: http://www.hindustantimes.com/business-news/CorporateNews/Kotak-s-new-challenges/Article1-655790.aspx. [Accessed
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Brochure More information from http://www.researchandmarkets.com/reports/573364/ Tea in India Description: Commodity prices of tea were very dynamic and all players had to increase their unit prices in 2009. The rise in prices has resulted in loose tea losing out to small local tea manufacturers‚ as it has been able to absorb the rise in costs. The price points of local tea players have been close to those of loose tea‚ and as such these small regional players have seen some growth. There has
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the withdrawal of the Non-Cooperation movement. Unhappy with the decision‚ Bhagat Singh‚ isolated himself from Gandhi’s nonviolent action and joined the Young Revolutionary Movement. Singh later joined the Hindustan Republican Association‚ a radical group‚ later known as the Hindustan Socialist Republican Association. In March 1926‚ the Naujawan Bharat Sabha was formed with Bhagat Singh‚ as its secretary. On 30 October 1928‚ an all-parties procession‚ led by Lala Lajpat Rai‚ marched towards
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