PROJECT REPORT ON “BRAND BUILDING STRATEGY OF HUL PRODUCT” By Akash Tripathi 12BSP0087 A REPORT ON “BRAND BUILDING STRATEGY OF HUL PRODUCT - AVIANCE” By Akash Tripathi 12BSP0087 EDVENTUS – Business Enhancement Partners A Report submitted in partial fulfillment of the requirements of PGPM Program of IBS MUMBAI Date of Submission: 28th May‚ 2013 ACKNOWLEDGEMENT I take this opportunity to express my profound gratitude and deep
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Question 1: Analyze the reasons that impelled Dabur to refine its Ayurvedic image to that of a herbal FMCG company? Answer: Dabur India Limited started as a medicine manufacturer in 1884 by Dr S K Burman in West Bengal. It was started as a proprietary firm for the manufacture of Ayurvedic drugs. Daburinitially used to send medicines to villages in Bengal by mail.The company marketed an allopathic drug‚ Plagin‚ to combat the then prevalent epidemic of plague. In 1896‚ Dr. Burman set up a small
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Punjabi family. The Saga is part autobiography‚ part social and business history of India during the last decade under the British‚ part family chronicle‚ and part analysis of public and private institutions in India‚ part history of Hindustan Lever Limited (now Hindustan Unilever Limited) and part record of Indian Manager’s career in management. It is very well-written in a clear plain style and simple language‚ with an eye to details. It is socio-economic history at its very best. It captures the
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BCG MATRIX OF HINDUSTAN UNILIVER LIMITED • • • • Cash cows :are units with high market share in a slow-growing industry. These units typically generate cash in excess of the amount of cash needed to maintain the business. They are regarded as staid and boring‚ in a "mature" market‚ and every corporation would be thrilled to own as many as possible. They are to be "milked" continuously with as little investment as possible‚ since such investment would be wasted in an industry with
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Bibliography: [ 9 ]. Hindustan Lever Ltd. V. SEBI‚ (1998) 18 S.C.L. 311 [ 10 ] [ 15 ]. Neha Jain‚ “Significance of Mens Rea in Insider Trading”‚ Comp. Law. 2004‚ 25 (5)‚ 132-140 [ 16 ] [ 17 ]. Regulation 5 of the Insider Trading Regulation‚ 1992 [ 18 ]
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Hindustan Lever Ltd. IS NOW Hindustan Unilever Ltd. INTRODUCTIONIndians largest Fast Moving Consumer Goods company with 80 factories across India. Hindustan Unilever Limited ‘HUL’‚ formerly Hindustan Lever Limited (renamed in late June 2007 as HUL) The Anglo-Dutch company Unilever owns The mission – “add vitality to life.Sales growth in 2011-12 is 17%Pepsodent and Close Up together accounted for 22% share in 2011-12Annual turnover - Rs.22‚116 corersShare price Rs 459.20 Product
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Goswami Prof. G. Singaiah Asst.Manager‚ Finance. Head of the Department (North East region) Hindustan Paper Corporation limited Department of management (A Government of India Enterprise) Tura campus‚ N.E.H.U Summer Project Certificate This is to certify that
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Product Life Cycle stages Examples Decline: Hindustan Motors Ambassador HM decides to increase sales of their age old classic model – Ambassador in the country. They are planning to sell 12‚500 units this year with the introduction of their new fuel efficient engine. This engine will be compliant with the Bharat Stage 2 & 3 emission norms. It’s probably delivering the mileage of 16 km/l against a 11 km/l mileage from the existing diesel engine. Hindustan Motors plans to invest Rs 6 crores in upgrading
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Hindustan Unilever Ltd: The Wheel Saga MM I Individual Assignment (Weightage: 5%) In April 2009 at the Goafest‚ one of India’s top DJs‚ set the dance floor ablaze by playing a remix of the Nirma jingle. Truth though is he would have been better off playing a remix of the Wheel jingle that was inspired by the 1960s‚ Shammi Kapoor hit song Dekho Dekho Dekho from An Evening in Paris. That commercial‚ set in motion a Wheel that would roll on over the decades to become
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company‚ as per a Fortune list released today. TCS is followed by Hindustan Unilever‚ ITC‚ Infosys and SBI in the top-five‚ while last year’s top-ranked firm Tata Steel has slipped to seventh position in the list of India’s 50 most admired companies. (july 09‚ 2013) Software giant TCS has replaced its group firm Tata Steel as the country’s most admired company‚ as per a Fortune list released today. TCS is followed by Hindustan Unilever‚ ITC‚ Infosys and SBI in the top-five‚ while last year’s
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