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    Dell’s Value Chain Case

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    technological capabilities to sustain leadership in their components. Suppliers are also pressed to drive down lead times‚ lot sizes‚ and inventories. Dell constructs special Web pages for suppliers to plan based on actual end customer demand. On the distribution side‚ Dell uses direct sales‚ primarily via the Internet‚ to increase revenues by offering a virtually unlimited variety of desktops‚ notebooks‚ and enterprise products. Options displayed over the Internet allow Dell to attract customers that value

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    Barilla Spa

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    temperature in order to keep the changeover costs low and the product quality high. This process makes manufacturing unfortunately unresponsive to changes in anticipated demand. In order to address this issue‚ Brando Vitali’s has proposed a Just-in-Time Distribution (JITD) model‚ which is a continuous replenishment strategy under which the responsibility for determining shipment quantities to the distributors would shift from the distributors to Barilla. Such a system would result in Barilla pushing its pasta

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    projected in Research and Development efforts. This will require cuts in other expense areas. One method of reducing costs is to utilize a horizontal integration strategy. There are many advantages directly related to this strategy such as acquiring distribution channels‚ technical knowledge‚ enhanced profits‚ and finally creating a favorable brand image of existing goods. Our initial focus will be on the European division because their Administrative Expenses are running at a far higher percentage to

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    storage from the producers and manufacturers. The wholesaler can also purchase a large amount of products from the producers/manufacturers so that retailers can have access to them when needed. Producers and manufacturers also benefit from the distribution abilities of wholesalers. United stationers supply stationery products to big box retailers as well as smaller shops‚ so that they can have access to low volumes of products. Other wholesalers include: Display

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    Probably would buy 43% % of “Probables” who actually buy 30% “Probable purchases 14.3% Trial Rate (Definite + Probable) 28.7% Marketing Plan Adjustment Gross Rating Volume 800 Projected consumer awareness 16.1% All Commodity Volume distribution 40% Marketing Adjusted Trial Rate (=28.7% x 16.1% x 40%) Trial Rate x Awareness x ACV 1.9 % Target Households (MM) 58.8 MM Trial Household 1.1 MM Repeat Purchase Inputs Trial Households (MM) 1.1 MM Repeat Purchase Occasions 2.0

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    Marketing Channel

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    market is ________. A) supply and demand chain B) demand chain C) channel of distribution D) distribution channel E) physical distribution Answer: B Diff: 3 Page Ref: 338 Skill: Concept Objective: 12-1 4) When suppliers‚ distributors‚ and customers partner with each other to improve the performance of the entire system‚ they are participating in a ________. A) value delivery network B) channel of distribution C) supply chain D) demand chain E) all of the above Answer: A Diff: 1

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    Customised Fertilizer

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    CUSTOMISED FERTILIZERS Rural Marketing Submitted By Kiran S. Ahirrao Roll No. 1006 Customized Fertilizers 1. What is Customized Fertilizer? Ans: Customised Fertilizers are combination of micro nutrients like sulphur‚ zinc‚ boron added to the key items such as urea and diammonium phosphate (DAP) and potash‚ in a proportion that suits specific crops and soil patterns. A fertilizer formulated according to specifications that are furnished by/for a consumer prior to mixing‚ usually based

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    Case Study Soap

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    Chic Soap Case Study 1) Who are your target audience? Working women from 25-45 years class A. 2) How are you intending to reach the target audience? I will try to reach the target audience by delivering customer value 1) Provide the Value: 1)Product development : the product must be developed on a high luxurios standard ans it is colaborating

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    For example‚ if a patient could stand‚ pay‚ talk‚ etc‚ they would get the resource over the patent would could not (100). Compensatory Justice- The distributions of resources to those who could not previously access them. For example‚ a poor person could lack medical care in the past but now is eligible for care due to this concept (100). Utilitarian ethometrics- The principle which seeks to creates the

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    shows lead time for product internally and the vertical axis shows average amount of standing inventory at specific points in the supply chain thus targeting both inventory and lead time improvements. It also shows the cumulative lead time in a distribution company. It could be used in the textile‚ electronics‚ food‚ clothing and automotive industries. Production Variety Funnel This tool originates from Operations Management; it illustrates how company/supply chain operates and how the complexities

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