RIN DETERGENT: TO POSITION OR REPOSITION In early January 1989‚ Irfan Mustafa‚ General Manager‚ Personal Products and Market Research‚ Lever Brothers Pakistan Limited‚ was wondering what action to take regarding the marketing of the laundry detergent bar RIN‚ which had been introduced to the Pakistani market in April 1984. The product was specially formulated and promoted as a fabric washer. Mr. Mustafa felt the sales volumes for RIN had reached reasonably satisfactory levels in 1988. However‚ a
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Bananas are the fruit of a plant of the genus Musa‚ which are cultivated primarily for food‚ and secondarily for the production of fibers. It is alleged that there are almost 1000 varieties of bananas in the world‚ subdivided in 50 groups (Bora‚ 2007). The most generally known banana is the seedless Cavendish variety‚ which is the one produced for export markets and pronounced for consuming. The banana is the fruit of an herbaceous plant related to the orchid family and is most commonly found in
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Experiment 3 Liquid-Liquid Extraction Discussion The success of extracting each compound out of the solution can be seen in the IR graphs for each substance. For ethyl 4-aminobenzoate‚ the N-H‚ C=O and C-O are distinguishable in their proper wavenumber positions. The amino N-H stretch was found between 3224 cm-1 and 3423 cm-1. The C=O was found at 1681 cm-1 and the C-O was at 1280 cm-1. The IR for benzoic acid also displays its significant bonds‚ O-H and C=O. The O-H was between 2566 and
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oap and detergent‚ soap [Credit: © Photos.com/Thinkstock]substances that‚ when dissolved in water‚ possess the ability to remove dirt from surfaces such as the human skin‚ textiles‚ and other solids. The seemingly simple process of cleaning a soiled surface is‚ in fact‚ complex and consists of the following physical-chemical steps: Wetting of the surface and‚ in the case of textiles‚ penetration of the fibre structure by wash liquor containing the detergent. Detergents (and other surface-active
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irritate a person’s throat‚ and lungs. So the researchers decided to find an organic‚ health-friendly‚ and effective fire extinguisher‚ and found out that banana peels contain tartaric acid‚ which when added to sodium bicarbonate and water‚ produces carbon dioxide that removes oxygen from a fire‚ causing the fire to decrease and stop. STATEMENT OF THE PROBLEM This study will be conducted primarily to test the potential of Saba banana (Musa balbisiana) peels extracts as raw material in making an alternative
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contemplating an attractive leadership position in China when he received a phone call from the head of Unilever’s Home Care division in Brazil‚ his native country. Robert Davidson was looking for someone to explore growth OPPOrtunillCS in the marketing of detergents to low-mcome consumers Iivmg in the Northeast of Brazil. An alumnus of INSEAD’s Advanced
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-CaCL2: .2mL level -Trisodium: .2mL level Detergent: DI: 2.6mL level CaCl2: 3.8mL level The results of the soap tests indicate an unsuccessful synthesis of soap. Minimal amount of foam was observed from any the tests. It was expected that foam would be presents in DI water‚ but decreased in CaCl2 or Trisodium because it makes the water a “hard water” and causes the soap precipitate‚ make it ineffective. As seen from the results‚ the synthesized detergent is effective in both soft (DI) and hard
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Marketing strategy of OMO detergent from 2002 to now INTRODUCTION Today’s Vietnam has opened integration with the international economy so consumers have more choices. The competition between brands is increasingly fierce. Therefore‚ companies are adopting new methodologies in order to market their products and services to a contemporary market. However‚ one of the brands lies in the heart of numerous customers in Vietnam and perhaps no one do not know about OMO detergent of Unilever. It has very
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Introduction Detergent is a material intended to assist cleaning. The term is sometimes used to differentiate between soap and other surfactants used for cleaning. The term detergent by itself is sometimes used to refer specifically to clothing detergent‚ as opposed to hand soap or other types of cleaning agents. Bangladesh has a detergent market of about 8.8 billion taka of which Unilever occupies a share of 48% making it the market leader. The major competitor brands in the detergent market for RIN
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The Philippine banana industry is one of the top agricultural export earners. The increase in demand worldwide has resulted to greater expansion of area planted to banana. As a tropical country‚ Philippines grows an abundant varirety of fruit crops primarily for local consumption and export market. Banana is considered as the most important fruit crop in the country in terms of volume production and export earnings. Philippines ranks second to Ecuador as the top banana-exporting country in the world
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