Eunice Kelly MBA 522 Marketing Southwest Airlines case analysis 1. In what ways might airline customers be segmented? Airline customers might be segmented when groups with varying needs and wants are recognized. They can be segmented on a number of different types of things; such as age‚ gender‚ location‚ buying behavior‚ and demographics. a. Which segments or niches would you consider Southwest’s prime targets? Southwest’s prime targets would be that of business and leisure travelers.
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Imagine Widgets Airlines‚ Inc. operates 18-seat commercial flights between New York City and Washington‚ DC. After 10 seats have been sold on each aircraft‚ the company has reached the break-even point. Should Widgets consider offering a discounted fare for seats 11 through 18? Yes. Widgets Airlines‚ Inc. should offer a discount on the remaining seats. What are the advantages and disadvantages of not offering a discount on seats 11 through 18? The advantages of selling at a discounted price
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Emirates Airlines‚ the world’s biggest international carrier based in Dubai‚ United Arab Emirates‚ founded and owned by the government of Dubai is the largest airline in the Middle East and certainly the best. It has a fleet size of 222 which flies to exactly 164 destinations and expanding. It has approximately 56‚725 employees and I feel proud to tell that I was one of them. There are a number of economic‚ social‚ cultural‚ environmental‚ political‚ governmental and competitive factors which affect
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JETBLUE AIRLINES OCTOBER 2006 JetBlue started their business in a positive approach‚ by ensuring the main elements were in place prior to starting operations. Compared to JetBlue ’s counterparts that started up their airlines in the 1980 ’s and 1990 ’s‚ JetBlue began with a highly experienced senior management team‚ dedicated core values‚ and plenty of capital to ride out the low times. JetBlue ’s strengths and opportunities compared to the industry are: Strength & Opportunities:
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Page 1. An Introduction to Southwest Airlines 1.1 Beginnings 1 1.2 Culture
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ORGANIZATIONALSTRUCTURE OF KINGFISHER AIRLINES Kingfisher Airlines is led by a dynamic‚ extremely talented and experienced team: Board of Directors Dr. Vijay Mallya‚ Chairman & CEO Mr.Subhash Gupte‚ Vice±Chairman‚ The UB Group Mr. Piyush Mankad Mr. A.K. Ravi Nedungadi Diwan Arun Nanda Mr. V.K. Rekhi Dr. Naresh Trehan Mr. Rup Pillai Management Team Kingfisher Airlines is led by a dynamic‚ extremely talented andexperienced team: Board of Directors Dr. Vijay Mallya
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Case 14: AMR - American Airlines VALUATION: VALUING A CORPORATE BOND ISSUE AMR is the parent company of American Airlines. In addition to its primary subsidiary‚ AMR also operates several airline support companies such as the SABRE group (reservations)‚ the Management Services Group‚ and American Eagle (a regional carrier). American Airlines is currently considering the issuance of a series of $1‚000 par bonds. The coupon rate offered‚ based on current market interest rates and the Standard
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com/english/facts-figures/annual-report.aspx [Accessed: 29/01/2012] [7] Emirates 2011‚ Complete Annual Report 2010-2011 [online]‚ 6‚ Available from: http://www.theemiratesgroup.com/english/facts-figures/annual-report.aspx [Accessed: 29/01/2012] [8] Air Cargo World 2011‚ Top 50 Carriers in 2010 [online]‚ Available from: http://www.aircargoworld.com/Air-Cargo-News/wp-content/uploads/2011/09/Top-50.jpg [Accessed: 29/01/2012]
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Southwest Airlines‚ yang mulai sebagai maskapai kecil Texas pada tahun 1971‚ telah tumbuh menjadi salah satu maskapai penerbangan terbesar di Amerika Serikat pada tahun 2004. Selama lebih dari tiga decade‚ keuntungan kompetitif Southwest berasal dari model bisnis yang unik dan dibarengi dengan gaya manajemen yang tidak ortodoks‚ terutama mantan CEO Herb Kelleher. Metode negosiasi yang tidak biasa ini adalah alasan utama untuk rekor keuntungan selama 31 tahun berturut-turut. Sejarah Rollin
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Caso Regional Airlines Planteamiento del Problema Regional Airlines está estableciendo un nuevo sistema telefónico para manejar las reservaciones de vuelos. Durante el periodo de 10:00 A.m. a 11:00 A.m. las llamadas del agente de reservaciones ocurren de forma aleatoria en un promedio de una llamada por cada 3.75 minutos‚ pasando el agente un promedio de 3 minutos por cliente. La administración de Regional Airlines desea ofrecer un sistema de reservaciones eficiente‚ como parte de su
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