Our first task was to study the market research and decide our initial strategy. To decide our initial strategy‚ first we analyzed the different types of research data. There were five segments to choose from; Cost cutter‚ Work horse‚ Innovator‚ Mercedes and Traveler. We reviewed the customer needs for each segment and the information regarding how customers intend to use computers. After that we looked at the average price each segment was willing to pay for the ideal brand in different cities
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still new to the industry. The cost to produce one single unit at this price is a little less than 10 million. The product’s demand is inelastic; it would sell the same number of units without regard to price. Robert’s (Vice President of Marketing) advisement is to
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Over the past three weeks in the University of Phoenix Marketing Management class‚ I have completed three simulations based on real life marketing situations. The first simulation was titled‚ "Forecasting Market Demand." This simulation discussed the importance of determining the future demand for your product in the voice commanded software industry. The marketing team for the new Listensoft software needed to accurately forecast the production capacity of the new product and the pricing strategy
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Thorr Motors Simulation Heather Sanchez MKT/421 July 20‚ 2011 Theodore Framan Perceptual maps help to improve a company’s current product on the market by mapping consumer expectation of the product. The motorcycle company Thorr Motors perceptual maps were used to create a marketing plan to aid in maintaining a high brand image of their motorcycles. This paper is based on the three phases in the Thorr Motors simulation. The situation‚ recommended solutions‚ and result for each phase will
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Summary The case simulation was an exciting and scary experience. The case puts you at the head of a supply chain‚ as a manager who is responsible for the production of two new lines of mobile phones. The two lines of mobile phones only sale from May through December for a total of four years. Throughout the simulation/ case‚ the decisions made impacts performance and the longevity of your company. You are teamed up with team advisors that all have different opinions and can be considered unpredictable
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Market Segmentation When the magazines are developed‚ reading magazines become more and more popular in people’s daily lives. Therefore‚ a host of different kind of category magazines is created‚ such as catering‚ fashion and auto industry‚ which provide a good source for people to obtain knowledge and enrich their experience. Initially‚ one of the most popular magazines is called “play boy” which is mainly decision for males in modern world. The “play boy” is found in December‚ 1953; at the beginning
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Mobile Phone Simulation Pennsylvania State University Team C: Supply Chain Management 301 Professor Jang 05 December 2012 Abstract A simulation of two lines of mobile phones‚ that takes us from design to production and then to yearend sales result. It examines how different design‚ forecast and production affects yearend sales result. Then a board room will provide feedbacks on the result of the sales and productions‚ and what we should watch out for in the future. The simulation shows‚ how
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LINKS Simulation Reference Notes Background: About LINKS: * LINKS is a supply chain management simulation * It details all the steps that go into efficiently running a supply chain and how they are interrelated including: analysis‚ planning‚ implementation‚ and evaluation. * Your team can view the results from lasts month’s decision on the LINKS website under the Excel Monthly Results. You should look at trends to determine how your decisions affect your performance. * Although
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Introduction: The simulation developed a knowledge of pricing by managing a rental car operation in Florida and developing a pricing strategy keeping the competitor in mind. The simulation involved three regions Oriando‚ Tampa and Miami‚ which vary in market dynamics‚ size and customers. The focus is competition between two car rental companies and the simulation last up to 12 months. I had to set weekday and weekend price for the entire three regions for each month and make a fleet decision. Description:
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SPREADSHEET MODELING AND SIMULATION Spring 2014 Instructor: Yanjun Li‚ office: KRAN 422‚ phone: 494-4525‚ e-mail: li14@purdue.edu Office Hours: Tuesday 1:00 – 4:00 pm‚ or by appointment. Course Packet: The course packet contains cases and readings from various sources. Textbook: David Hartvigsen‚ SimQuick: Process Simulation with Excel‚ 2nd Edition‚ Prentice Hall‚ 2004. (ISBN: 0-13-107880-1) References: Law‚ A. M. and W. D. Kelton‚ Simulation Modeling and Analysis
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