KIDNAPPING‚MURDER AND RAPE CASES IN INDIA A countless number of children go missing every year. The category of missing children include a number of problems including abduction or kidnapping of children by family members and by non-family members‚ run away children or those forced to run away by family and surrounding circumstances‚ children who are in a difficult or aggressive environment‚ trafficked children and lost children. Kidnapping is one of the biggest trade of the world today after drug
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Consumer Promotions: A Case Study of Cadbury’s Three years back‚ Cadbury’s found itself in the eye of a storm‚ when a few instances of worms in its Dairy Milk bars were reported in Maharashtra [ Images ]. In less than two weeks‚ the company launched a PR campaign for the trade. And three months later‚ came an ad campaign featuring Big B [ Images ] and a revamped poly-flow packaging. Marketing and communications experts brought together by AICAR and the Subhash Ghoshal Foundation say that Cadbury
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ting strategy ITCMarketing Strategy Marketers need to understand the psyche of the rural consumers and then act accordingly. Rural marketing involves more intensive personal selling efforts compared to urban marketing. Firms should refrain from designing goods for the urban markets and subsequently pushing them in the rural areas. To effectively tap the rural market‚ a brand must associate it with the same things the rural folks do. This can be done by utilizing the various rural folk media to reach
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Born on 28th September 1929 in Indore (M.P.)‚ Lata Mangeshkar is one of the greatest singers India has ever produced. Mangeshkar family could very well be called the premier musical family of India as father Pt. Dinanth and 5 siblings- Lata‚ Usha‚ Asha (Bhosle)‚ Meena (Khadikar) and Hridaynath have all contributed immeasurably in the field of popular music as singers and composers. Lata recorded her first song Naachu yaa gade khelu saari for a Marathi film ‘Kiti hasaal’(1942) and in ‘Aap ki seva
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KINGFISHER Presented By ANISHA MITTAL XI-C INTRODUCTION Kingfisher Airlines Limited is an airline group based in India. Its head office is in Andheri (East)‚ Mumbai and Registered Office in UB City‚ Bangalore. Kingfisher Airlines‚ through its parent company United Breweries Group‚ has a 50% stake in low-cost carrier Kingfisher Red. The airline has been facing financial issues for many years. Until December 2011‚ Kingfisher Airlines had the second largest share in India’s domestic air travel market
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A Subaltern Study: Subaltern is a word that is used to denote some one with low ranking in a social political and other hierarchy. It also used to describe some one who has been marginalized or oppressed. This term was first adopted by Antonio Gramsci who was an Italian Marxist. He used the term subaltern to refer the groups who are outside the established structure of political representation. It may also be emphasized that Bonaventura de Sousa Santos (2002) used the term subaltern cosmopolitan
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Cultural heritage of a people refers to the social and religious attitudes‚ beliefs‚ principles and conventions of behaviour inherited from the tradition stretching back to remote antiquity. It also includes in its connotations intellectual and artistic manifestations in the form of language‚ literature‚ visual and plastic art and music developed by the society from generation to generation. Viewed in this light‚ our cultural heritage is immensely vast and varied. India is the cradle of one of
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The ad for a certain shampoo on the television portraying two of the most sensuous and physically attractive star models‚ (who are also an off-screen pair in real life) is an indicator of how sex roles have changed in Indian advertising. Cinematographed in monochrome with the right shades of darkness and mood lighting‚ the word ’hot ’ recurs like a double-edged metaphor in the ad‚ an adjective that has no direct relationship with the product being advertised. Why? This‚ and other contemporary ads
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Impact of buyback of shares on EPS An Empirical Analysis Rekha Raheja (Assistant Professor at Hindu College‚ Sonipat) Abstract: Buy back of own shares by the companies was prohibited under section 77 of Indian Companies Act 1956. But thereafter‚ in 1988 Government gave a green signal to this banned activity‚ as a result of which Government of India issued an ordinance on 31st October‚ 1988
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award of the 2003 Cricket World Cup held in South Africa. Tendulkar won the 2010 Sir Garfield Sobers Trophy for cricketer of the year at the ICC awards.[6] He has been recommended for the receipt of the Bharat Ratna award‚ in fact it has been speculated that the criteria for the award of the Bharat Ratna was changed to allow him receive the award.[7][8] He is also a member of Rajya Sabha ofParliament of India.[9] Tendulkar passed 30‚000 runs in international cricket on 20 November 2009. On 5 December
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