MARKETING ASSIGNMENT on POSITIONING Submitted by: Shivani Gupta MBA (Ignou) Ques 1 Choose one of the category or the product group in the marketing industry. Choose some brands in that category and describe how each of them is positioned? Develop a perceptual positioning map as well. Ans. Positioning is the act of designing the company’s offering and image to occupy a distinctive
Premium Coca-Cola Soft drink Caffeine
Celebrity Endorsement-Really A Success Factor for Marketers Sheetal Singla*‚ Bhai Gurdas Instiutute of Engineering & Technology‚ Sangrur __________________________________________________________________ Abstract: It is a frequently used approach in marketing for all brands. In India‚ celebrities are idolized as Gods and marketers have been trying their best to tap on this emotional connect with the celebrities. Today‚ most of the popular brands are being endorsed by a famous personality
Premium Advertising Amitabh Bachchan Shahrukh Khan
“Changing face of advertising with special reference to audio-video media in Pune city” Researchers: Ms‚Preeti Mayee‚ ZEAL Institute of Management and Computer Application‚ Narhe‚Pune Email: preetimayee@yahoo.com‚ Cell No: 9890615489‚ ABSTRACT “CHANGING FACE OF ADVERTISING WITH SPECIAL REFERENCE TO AUDIO-VIDEO MEDIA IN PUNE
Premium Advertising
adidas Strategic Analysis 2011 ‐ 2016 David Bajak MET AD 711 Leadership and Strategy December 18‚ 2010 What business are we in? • Currently – Athletic Performance Enhancing Footwear‚ Apparel & Equipment (80%) – Athletic Fashion Styled Footwear‚ Apparel & Equipment (20%) • Recommend – Design – Marketing – Retail Distribution Competitive Forces Affecting adidas • Five‐Forces Model of Competition – High Rivalry among Competitors • Intense rivalry between adidas (21%) & Nike (36%) for market
Premium Adidas
Celebrity endorsement is a relevant strategy used by the marketers nowadays for the product. India is a country where people love to live in dreams. They worship celebrities which might be cricket stars like Sachin Tendulkar‚ Mahinder Singh Dhoni or Film Stars like Shah Rukh Khan or John Abrahim. They treat them as God. Marketers use this very preposition so as to influence their target customers already existing or the new potential ones. For this they rope in these
Premium Brand Celebrity Brand management
ROLE OF CELEBRITY ENDORSEMENT ON CUSTOMERS 1 2 Mahak Saxena Prachi Mittal 3 4 Sneha Singh Jadaun Pradip Swarnakar GROUP NO-07 Email- 4swarnakar@gmail.com‚ 2prachimittal815@gmail.com ABV-INDIAN INSTITUTE OF INFORMATION TECHNOLOGY AND MANAGEMENT‚ Morena Link Road Gwalior-474010‚ Madhya Pradesh‚ India 1‚ 2‚ 3-Student ABV-IIITM‚ Gwalior 4-Assistant Professor‚ ABV-IIITM‚ Gwalior ABSTRACT and are ready to pay more whenever The celebrity endorser is a universal
Premium Brand Celebrity Brand management
Introduction Globally the advertisement sector is going through a huge change. Companies are advertising everything from cars to candy. It has been supported by O’Guin‚ Allen‚ and Semenik (2009) that manufacturers and companies are leaving no corners untouched to communicate regarding their products and services. Advertising could be defined as a paid medium to pass on the information from the manufacturer to the consumer through media in order to persuade them to use the product or service
Premium Advertising Brand
Organizational Structure and Design Prepared By: Anuj Arora – 12FN019 Himika Chaudhary Nitin Mudgal Prateek Kumar – 12DM101 Sachin Gupta – 12FN107 Index 1.1 Introduction Samsung India Electronics Ltd is a subsidiary of Samsung Electronics Corporation headquartered in Seoul‚ Korea. The company was incorporated in the year 1995. The company is having their head office at Delhi and branch office at 16 locations all over the India. Their manufacturing facilities are located at Noida in Uttar
Premium Samsung Electronics Samsung Group Lee Kun-hee
The Prime Minister‚ Shri Narendra Modi‚ today exhorted people to fulfil Mahatma Gandhi`s vision of Clean India. Launching the Swachh Bharat Abhiyaan at Rajpath in New Delhi‚ the Prime Minister paid homage to two great sons of Mother India‚ Mahatma Gandhi and former Prime Minister Lal Bahadur Shastri‚ on their birth anniversary. He recalled how the nation`s farmers had responded to Shri Shastri`s call of “Jai Jawan‚ Jai Kisan‚” and made India self-sufficient in food security. He said that out of
Premium Bharatiya Janata Party Indian independence movement Gujarat
have firm believe that likeability or a favorable attitude towards a brand is created by the use of a celebrity. The crore of rupees spent per year on celebrity endorsement contracts show that celebrities like Amitabh Bachchan‚ Sharukh khan and Sachin Tendulkar play an important role for the advertising industry. It is an established fact that celebrity endorsement can bestow unique features or special attributes upon a product that it may have lacked otherwise. In India from late 1970 ’s and early
Premium Advertising Brand