Event Positioning Bachelor Paper I Submitted by: Juraj Melicher Table of Contents 1. INTRODUCTION 1 2. THE INDUSTRY OVERVIEW 2.1 2.2 2.3 2.4 2.5 HISTORY ORIGINS THE BIRTH OF THE INDUSTRY TRENDS WHAT IS THE EVENT? TYPES OF EVENTS 2.5.1 Size 2.5.2 Form or content 2 2 2 3 4 5 7 9 3. THE CONCEPT OF POSITIONING 3.1 3.2 3.3 3.4 3.5 STRATEGIC PLANNING THE AGE OF SAMENESS EVENT VS. PRODUCT POSITIONING‚ THE KEY TO BE FOCUSED AND DIFFERENTIATED THE MOST COMMON STRATEGIC APPROACHES TOWARD POSITIONING
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condition or upon the expiration of a term or period. Characterized by Immediate Demandabilty. Conditional obligation-effectivity is subordinated to the fulfillment or non-fulfillment of a future or uncertain fact event • Future and uncertain event or • Past event and unknown to the parties a. Suspensive vs. resolutory In suspensive condition‚ fulfillment give rise to an obligation – acquisition of rights In resolutory condition‚ fulfillment extinguishes
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Event Proposal On the 14th December 2010‚ Trinity University Foundation degree students will be hosting a Multi-skills activity event‚ for children from Schools in the local community. The event being proposed is a multi- skills event‚ which has been organised by a group of 6 undergraduate students who are currently studying in‚ “Supporting Learning: Physical Education and Health”. The group have joined together to plan a multi-skills activity event‚ aimed at Primary School children in years 5
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Large Corporation. After all of the Earth’s remaining natural resources had been completely consumed in a frenzy of mass consumption‚ all that remained was essentially a planet-wide garbage dump. Unfazed by an apocalyptic global mass extinction event‚ the solution entailed contracting Buy ‘n Large Corporation assemble an armada of lavish corporate starships brimming with technology designed to quickly satisfy and entertain the whims and desires of their guests. The temporary solution‚ pitched as
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Stakeholders * CAICB * Authors * Caterer * Event Planner * Attendees * Local Businesses (I.e. Restaurants‚ Hotels‚ food vendors…) Objectives CAIB * The objective of CAIB is to provide the event planner with specifications such as estimated amount of attendees‚ amount of vendors/exhibitors‚ clear vision in celebrating the art of comic books. Exhibitors * The objective of the exhibitors is to provide the attendees with accurate information and materials‚ using the space provided
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University You Are Marvelous You Are Marvelous Contents Introduction 2 Executive Summarry 2 Goals 2 Logistics 3 Venue 3 Target Audience 3 Marketing Plan 3 Sponsors 3 Partners 4 Logistics 4 Equipment and Supplies 5 Schedule of Event 6 Money Matters 8 Budget 8 Cost per participant 8 Safety and Security 9 Risk Management 9 Sustainability 9 Evaluation 9 Cancellation 10 Introduction Executive Summarry You Are Marvelous is a series of workshops that will foster positive
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Journal of Marketing Management‚ 2006‚ 22‚ 643-669 Markus Wohlfeil1 and Susan Whelan2 Consumer Motivations to Participate in Event-Marketing Strategies As part of the Adidas goes street-campaign‚ the Adidas Predator Cup was a fun-soccer tournament designed to "reconnect the youth in Germany with Adidas and the soccer sport by enjoying the pure fun‚ freedom and personal happiness of playing an informal soccer match with friends". Despite knowing that the Adidas Predator Cup was designed to
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To conclude this magical event full of happiness‚ dances‚ music‚ costumes and charisma produce in every single person each year a colorful spirit of carnival. To conclude this magical event full of happiness‚ dances‚ music‚ costumes and charisma produce in every single person each year a colorful spirit of carnival. The lovely kids that every body was waiting for arrived to the carnival event. Preschool beautiful princesses were already dancing through all the marathon gym so every single person
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THOMSO’ 14 ABHIVYAKTI 1 APOCALYPSE 2 BATTLE OF BANDS 7 CORPORATA 12 FOOTLOOSE 14 MARY JANE GREEN FIELD 19 Mr. AND Ms. THOMSO’14 23 NUKKAD NATAK 25 SARGAM 26 STREET SOCCER 30 VOGUE 33 LITERATI 35 RAP IT UP 42 1 Abhivyakti Rules: Prelims Stage: Teams have to perform a 5-10 minutes act‚ which may or may not be a part of their play‚ on the basis of which top 4 to 5 teams will be promoted to the final level. The
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Hosting major Sports Events: Hidden Costs and Policy Dilemma The recent wave of protests in Brazil may have started with transport issues but it was soon clear that even that most prized cultural asset‚ football‚ was drawn into the mix of factors provoking the rioters. The country was playing host to a select number of foreign teams playing a pre-World Cup test event called the Confederations Cup. It was the rising costs of hosting the former‚ which was seen as less important than other social issues
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