HBS CASE: The Fashion Chanel 1. Insights from the consumer and market data : Most of current viewers are females 34-53 years old. The fashion channel should target 18-34 years old female that is highly valued demographic group‚ to reach premium CPM (cost per impression‚ advertising pricing unit). Both competitors Lifetime and CNN channels were achieving notable ratings. The clusters that most engage in fashion and most likely to have interest in TFC contents is Fashionistas and planners/shoppers
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distribution strategy. The term "retailer" is also applied where a service provider services the needs of a large number of individuals‚ such as a public utility‚ like electric power. Shops may be on residential streets‚ shopping streets with few or no houses or in a shopping mall. Shopping streets may be for pedestrians only. Sometimes a shopping street has a partial or full roof to protect customers from precipitation. Online retailing‚ a type of electronic commerce used for business-to-consumer (B2C)
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Company Bio -Sunshine Fashion (sino-Japanese joint venture‚ founded in 1993‚ based in ShenZhen) -high end fashion brand selling sweaters -Manufacturer retailer -vertical integrated organization‚ product cycle within 20 days from producing and distributing -domestic sales made up to 2/3 of sunshine’s business‚ (rest in export) Factory | Located in ShenZhen‚ Shanghai‚ Taiyuan | Retail stores | 220 sales counters in departmental stores across country‚ managed by 14 branch offices‚ reported
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House music is a genre of electronic dance music that originated in the American city of Chicago in the early 1980s. It was initially popularized circa 1984 in Chicago‚ but beginning in 1985‚ it fanned out to other major cities across North and South America‚ as well as Europe and later Australia.[1] Early house music commercial success in Europe saw songs such as "House Nation" by House Master Boyz and the Rude Boy of House (1987) and "Doctorin’ the House" by Coldcut (1988) in the pop charts. Since
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The Hero in Lyrics and Fashion The character of the lyric‚ “No Such Thing” by John Mayer‚ is a confident individual who is striving to be different from the majority whom abandoned individuality. The character shows his confidence by stating‚ “I’d like to think the best of me.” His statement displays that other people’s opinions do not startle him. The line‚ “They love to tell you stay inside the lines‚” criticizes the society’s standard which forces the majority of people to abandon their individuality
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Tammy Vien February 11‚ 2013 Period 6 Miss Sare Goddess of Fashion Endymata is the Greek goddess of fashion. Endymata was the daughter of Athena. Young Endymata was first found by emerging from Athena’s blue and gold toga which Athena was sleeping in Endymata came to be as a very young adult. Athena did not know she had had a daughter‚ since Endymata just ran off after sprouting about her mother’s outfit. Endymata was walking about Athena’s palace‚ and then some of Athena’s guards spotted
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Grade 11/12 fashion Fibres/Fabrics Test Review All handouts used in class for test review have been posted in class Moodle 1. Review material from stations that we did in class Wool quiz What do the wool symbols mean? Describe each symbol. Wool 101: advantages and disadvantages of wool Fill in the blanks sheet on linen; word search in linen Spandex in popular cultures Spandex characteristics and major spandex uses History of silk handout (origin‚ silkworm and the family‚ the silk
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Owen Jones Grammar of Ornament (1856) William Morris John Everett Millais Isabella 1849 John Everett Millais Isabella 1849 Christopher Dresser John Everett Millais Isabella 1849 William Morris and Philip Webb Red House 1859
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The House Grotty and ruined‚ the house stood grounded to the earth. I shivered as though ice had replaced my spine. The cold air enveloped my entire body. The multiple layers of clothing could not protect me against the deathly cold. The walkway leading up to the house was cracked. Weeds and dandelions poked out from these cracks. Red roses grew wildly in thick patches by the gate. The moonlight cast a ghoulish glow on the house. Vines formed a twisted maze upon the side of house‚ reaching their
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Week 5 Concepts Review In children ’s advertising‚ political advertising and health advertising the most typical forms of persuasion are endorsements‚ appeal to emotions‚ characters and storylines‚ and solutions. Advertising agencies run these ads with the specific goal of getting the public to stop buying a competitor ’s product and buy their own. They make no distinction between a person and something that is manufactured‚ they still have to sell the product. Children ’s advertising can become
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