consumers. Product development This area of the Ansoff’s matrix involves keeping up to date with the latest technologies available in your chosen market and using them to appeal to different people (for example‚ WAP phones are aimed at more professional people while Camera phones are aimed at the youth market) Diversification This refers to developing technology that offers consumers something new or different‚ this is the most common way of companies trying to gain greater market share
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Bibliography: Asymco (2011) [Internet] Available from: <http://www.asymco.com/> [Accessed on 25/03/2011]. BBC (2011) [Internet] Available from:<http://www.bbc.co.uk/news/business-12427680> [Accessed on 10/04/2011]. BBC (2011) Nokia and Microsoft form partnership. [Internet] Available from: <http://www.bbc.co.uk/news/business-12427680> [Accessed on 25/03/2011]. Economist (2011) Nokia at the crossroads. [Internet] Available from: <http://www.economist.com/node>
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he The Invention Of Mobile Phone A mobile phone (also known as cellular phone‚ cell phone or handphone)‚ which is a device that can make and receive telephone calls over a radio link around the world. Cell phones connect cellular network from the mobile phone operator. It then allows access to the world-wide network. Compared with a cordless phone‚ it is only used within a short range of a private base station. The first mobile phone was showed by John F. Mitchell and Dr Martin Cooper of Motorola
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Sheri Wernert Managerial Marketing: BUS620 Mobile Phones in the Future Professor Steinhagen November 18‚ 2010 Mobile Phones in the Future Mobile phones are changing the face of communication and marketing in emerging markets around the world‚ and the implications are profound (Wilson‚ 2010). Companies must face the marketing issues of the fast moving trends in the mobile world. Identifying trends that are sure to emerge over the next few years is the first step in establishing the
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Mobile Phone Analysis Student Name: Arthur Student ID: XTYH22972 Due Date: 21 May 2013 Word Count； 1393 Table of Contents Average Costs worksheet: Figure out the most cost effective plans Factors of the costs The influences of Information in the Extras column The recommendation of each mobile phone client with factors Joanne Smith Mark Mitchell Trevor Pia Rosa Cheng The discussion of the graph Advantage
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Mobile phone become an important thing on our daily life. Mobile phones play an important role in our daily life. Almost everyone own a mobile phone nowadays they think mobile phones is an essential tool. There must be reasons why we have become to dependent on mobile phones. Firstly‚ they are portable. Therefore‚ it is convenient for us to carry mobile phones and keep in contact with others at any time. We often use them. For example‚ when we are outdoors and no telephones‚ we can use our mobile
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The cellular phone industry has evolved over a period of 20 years‚ from first generation to third generation mobiles. The inventions by mobile industry incorporate:First Generation (1G) -The first generation mobile phone refers to the mobile phones that were developed in the 1980s. Second Generation (2G) -GSM‚ CDMA and TDMA are the different protocols that brought the mobile phone into the second generation stage. The 2G was introduced to the market basically in the early 1990s. Second And a Half
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Topic:mobile phones and the internet are very useful for old people. However‚this section of population is the fewer users of mobile phones and the internet. In what ways can mobile phones and the internet be useful to old peple? How can the old people be encouraged to use this new technology? The advances of technology have brought our lifestyles enormous changes. Some people believe that mobile phones and the internet are helpful for old people‚ while others support that some improvements should
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Advantages: * you can carry a mobile phone with you so you don’t miss important calls * if you are lost‚ you can call for directions. * if you are in an accident‚ you can call the police or ambulance - and if the phone has a camera‚ you can take pictures of the accident. * you can listen to music‚ text‚ play games when you’re bored. * most mobile phones have a calculator and a phone book. * you can use a mobile phone to call your customers or boss if you are running late
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is the case of check and credit cards money sometimes delayed‚ another advantage is that here you do not restrict the use of debit card because in many cases only let you use debit‚ otherwise the leave use credit cards to purchase items over the internet is more expensive for sellers that the able to use PayPal. On the otherwise on the side of consumers as already mentioned is more convenient and cheaper for them to use PayPal because cost is a little cheaper than using your credit card because
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