Describe Porter’s five forces model and explain each of the five forces. 2. Demonstrate how a company can add value by using Porter’s value chain analysis. 3. Describe the major revenue models. COMM 391 - W2013 Term 2 © 2013 – Kafui Monu‚ Y.M. Cheung 3 What is the Most Important Strategy Question? COMM 391 - W2013 Term 2 © 2013 – Kafui Monu‚ Y.M. Cheung 4 Porter’s Five Forces Model Learning Objective 1 • Describe Porter’s five forces model and Michael
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compared with foreign companies? 3.What can be done for Chinese mobile phone manufacturers to obtain competitiveness advantage through strategic shift? Methodology(1) 1.Porter’s Analysis Five Forces Methodology(1) 1.Porter’s Five Forces Analysis Methodology(2) 2.SWOT analysis Analysis 1.Porter’s Five Forces Analysis 1.Rivalry among existing competitors Samsung‚ Nokia ‚Huawei ‚ZTE‚ Lenovo 2.Threat of new entrants Example:Apple incorporated 3.Bargaining power of suppliers Hengyuan‚ Zhu (2006)
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Porter’s five forces is a tool to analyze industry structure and assess industry profitability. It also helps a company create an effective positioning strategy. An industry has similar products‚ the same buyers and the same suppliers. The five forces include: 1. New entries: new comers to the existing industry. Typically‚ a higher threat of entry or lower barrier to entry drives down an industry’s profitability. A high industry barrier often comes from: 1) High economies of scale that gives new
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External analysis How can a smartphone company use external analysis to gain competitive advantage? 1. Apply 5 forces model for the smartphone industry According to Hill and Jones‚ the five forces model serves the purpose to identify opportunities and threats in the external business environment‚ by analysing “competitive forces” (Hill & Jones‚ 2012‚ p. 42). Once created by Michel E. Porter this particular framework functioned as a useful tool for managers to approach the external analysis
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EXTERNAL ANALYSIS I. Aggregate Market Factors Aggregate factors are important indicators of the attractiveness of a product category. A. Size The market size is defined through the market volume and the market potential. The market volume exhibits the totality of all realized sales volume of a special market. The volume is therefore dependent on the quantity of consumers and their ordinary demand
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Pronto operations. The problem was to determine the appropriate course of action for the company to take between franchising and syndication. Considering using a SWOT at first glance the decision to analyze the different methodologies using Porter’s Five Forces of Competition gave a more robust analysis within the restaurant industry. The choice of franchising was determined the logical choice over syndication for the company from a financial stand point and a quicker way to market to vie with its major
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technological‚ ecological and legal. In this part‚ the report will provide explanations how these six segments impact on IKEA company and draw a conclusion whether this country is attractive for business or not. The second framework called Porter’s Five Forces Analysis which influences the company more directly than the first one will be done on homewares industry of the U.S. Customers‚ suppliers‚ new entrants‚ substitute offerings and competitors- these factors effect level will be shown based on several
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the airline industry‚ etc.)‚ and apply Porter ’s Five Forces Model to discuss that industry ’s competitive forces and their relative influence. Michael E. Porter‚ a renowned business strategist‚ identified five competitive forces that influence planning strategies that businesses use. The model‚ called Porter’s Five Forces was later updated to include the impact that the internet plays on the strategies that businesses use. These five forces are: * Potential New Entrants * Bargaining
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[pic] [pic] [pic] CONTENT Page Porter’s five forces Model…………………………………………………………01 Factors affect Porter’s Five Forces Model ………………………………………02 Cargills Food City at a Glance……………………………………………………03 Analysis of porter’s five forces model in relation with cargills food city ……...03 Threats of New Entrants…………………………………………………………..03 Threat of Substitutes………………………………………………………………04 Degree of rivalry……………………………………………………………………05 Power of buyers…………………………………………………………………….06
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................................3 External Situation...................................................................................3 Internal Situation....................................................................................5 Five Forces Analysis..............................................................................7 Competitor Analysis..............................................................................9 Objectives.............................................
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