GM describes their brand politics as having "two brands" which "will drive our global growth. They are Chevrolet‚ which embodies the qualities of value‚ reliability‚ performance and expressive design; and Cadillac‚ which creates luxury vehicles that are provocative and powerful. At the same time‚ the Holden‚ Buick‚ GMC‚ Baojun‚ Opel and Vauxhall brands are being carefully cultivated to satisfy as many customers as possible in select regions. As it emerged from bankruptcy and company reorganization
Premium General Motors
China – Opening Thoughts China surprised me in ways more than one. Going into China‚ I knew that China has come a long ways since the days of Mao when people starved‚ just to keep up to their cultural beliefs. Yet‚ the sheer scale of development and the feeling of being in highly dynamic‚ fast growth‚ “everything is possible” mentality of China was overwhelming. Beijing and Shanghai are obvious examples of what China is hoping to achieve‚ but the development in interior areas like Suzhou and Chengdu
Premium Beijing Qing Dynasty China
OVERVIEW China and its economy Capital : Beijing Population : 1.3 billion Area : 9.6 million sq km Currency : Yuan Ren Min Bi GNP : $4 Trillion (2001) GDP : PPP $7.262 trillion (2004 est.) Per Capita : $5‚600 (2004 est.) Form : People ’s Republic Official Languages : Chinese (Mandarin) Growth Rate in Real GDP : 1999 7.1% 2000 8.0% 2001 7.3% 2002 8.0% 2003 8.4% 2004 9.1% Inflation rate (consumer prices): 4.1% (2004 est.) Located in South East Asia‚ China is home to
Premium Automotive industry
Page 561 6 INTEGRATIVE CASES I n this chapter‚ the objective is to discuss cases that draw on the frameworks and perspectives developed throughout the casebook and that include important issues from each of the earlier chapters. GM IN CHINA For GM China‚ the year 2004 brought a wide variety of new challenges that added to an already complex business environment. The industry structure was changing quickly. Demand and supply projections for motor vehicles had promised substantial increases
Premium Automotive industry General Motors
Market Analysis Report: China’s Automotive Industry Presented to: Israel Export & International Cooperation Institute November 2010 1 China’s Automotive Sector - Prepared for IEICI Updated November 2010 (Original April 2009) Table of Contents EXECUTIVE S UMMARY ---------------------------------------------------------------------------------- 3 1. 1.1 1.2 1.3 MARKET OVERVIEW ------------------------------------------------------------------------------ 4 General Overview Market Structure
Premium Automotive industry Automobile
Abstract Foreign Direct Investment (FDI) is the process of one entity from an economy investing asset to another entity from other economy so as to expand its business operation in that economy. China is one of the hot foreign direct investment destinations for many world investors. Ever since the implementation of the reform and opening up policy‚ China has launched a series of policies to create a favorable macro-environment and policy environment to attract FDI in many industries. China’s car
Premium Automotive industry Japan
both Time Points. 1.1 SWOT Analysis 1985 1.1.1 Strengths In SVW’s early days‚ the availability of an existing network to undertake sales and distribution was an advantage to the joint venture. SVW had strong relationships to the government‚ since SAIC was under the government’s supervision. That helped to find a big market share in China and get large contracts with the government‚ related companies and taxi fleets. With the technology and know-how of VW‚ SVW had a big plus point compared to other
Premium Automotive industry Volkswagen Group
the company One of the world’s largest automakers‚ GMC has it’s roots traced back to 1908. Also known as GM‚ this company is a United States-based automaker with its headquarters in Detroit‚ Michigan. After the General Motors Company was founded‚ it soon became known as one of the largest car manufacturers in the world. In 1909‚ the Grabowsky Rapid Motor Vehicle Company (GMC) joined with GM. The trade name GMC Trucks was first exhibited in 1912 at the New York Auto Show and registered with the
Premium General Motors
and Germany. The auto manufacturer produces under the following brands: Chevrolet‚ Buick‚ GMC‚ Cadillac‚ Baojun‚ Holden‚ Isuzu‚ Jiefang‚ Opel‚ Vauxhall and Wuling. They also have equity stakes in joint ventures in China including SAIC-GM‚ SAIC-GM-Wuling‚ FAW-GM and GM Korea. Along its history‚ the company has had important milestones worth mentioning. It started with only one brand: Buick and would buy more than 20 additional ones during its development process. Since the beginning‚ the company
Premium General Motors Supply and demand Automotive industry
aims to explore the cultural barriers that GM encounters while doing business in China especially in terms of language and Asian mind difference. As a matter of fact‚ we cannot examine all the cultural barriers due to the scope of the paper. On the other hand‚ some differences emerging from different thinking behavior between US and China are exemplified in the second part of the paper. In the first part‚ the company information and the SWOT analysis of GM are given before going further with the Asian
Premium General Motors Automotive industry