UNIVERSITI MALAYSIA SARAWAK Assignment EBA 6423 Strategic Marketing Individual Assignment Case 1: Price the Product Name: Martina ak Minggat Matrix no: 12030020 Prepared for: Prof Dr Ernest Cyril De Run CASE STUDY 1: Which option would you choose‚ and why? 1. No. Pricing the entire menu at $1.29 would make things simple for the company and consumers‚ as well as offering the most potential profit per item. However‚ the challenge would be to convince consumers that the $1
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that society is a complex system of interconnected and interrelated social structures each having a function and working together to promote social stability. There is an inherent tendency to balance and equilibrium. The following three points define why Wal-Mart can be analyzed using Structural function theory: They keep their prices low but make profits on high volume and fast turnover. Wal-Mart is most admired for its reputation in cost cutting and low prices. Wal-Mart is known to have
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and their competitive organizations set the prices for their industry. “Because of their “fewness‚” oligopolies have considerable control over their prices‚ but each must consider the possible reaction of rivals to its own pricing‚ output‚ and advertising decisions” (Brue et al‚ 2009). The two main competitors for the McDonald’s corporation are Burger King and Wendy’s. The pricing summaries for all three organizations are very similar. With prices fairly consistent‚ how are companies competing
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wage and price controls in response to exceptionally high inflation rates. However‚ Wage and price controls are government restrictions on the rate at which wages and prices may rise during a specific time period. They are most often imposed during wartime to prevent profiteering and steep rises in the price of rare consumer goods. Many nations‚ including Canada‚ instituted a system of both price controls and rationing during WWII to prevent the exploiting and steeply rising prices that might
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P&G Japan Q1. Why was SK-II so successful in Japan? Statement: By based on research of Japanese market‚ P&G made clear targeting and positioning‚ and developed new products which fulfilled customers’ needs‚ built the effective distribution. As a result‚ P&G could establish differentiation advantages for the following. • Product: “Foaming massage cloth” ‚ Elegant dispensing box “Foaming massage cloth” increase skin circulation through a massage while boosting skin clarity due to the microfibers’
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Lecture 5: PRICE AND PLACE Price: - Define the pricing concept and explain different pricing methods ( cost oriented‚ competitor oriented and market oriented pricing) -Explain pricing strategies for new products( market penetration and market skimming) AND existing products. ( Understand condition and when we can use it) -Consider ethical issue in pricing ( don’t think it will be on the exam) PLACE: Define place(distripution) concept and explain the role of intermediaries in distribution
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Taiwan Taxi’s iCall System: Realizing the Value of GPS-Dispatch Systems 1. Why do you think Comfort Taxi was able to attract 16‚000 taxi drivers and to adopt the GPS-dispatch system within two years‚ whereas Taiwan Taxi managed to recruit only 6‚700 members over a seven-year span? Jun-Ze Hong‚ Taiwan Taxi founder chose iCall‚ the GPS-dispatch system developed by Comfort Taxi to be implemented in Taiwan Taxi because of the following reasons: Taipei and Singapore were deemed similar in terms of geographical
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A Problem with Price A Problem of Price This vignette is characteristic of what happens when buyers are asleep at the wheel. Sue Jones is a newly promoted buyer that is paying close attention to details of her new job. Sue finds that the companies that have bided in this process are all within about $50 of one another. The strange thing about thus is not the fact that the bids are so close but that the winning bid is not low enough. How does she get her cost down even lower? Sue should focus
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crusher‚ jaw crusher to understand the use of methods and points are very important. JC series Jaw Crusher http://www.trituradora-china.com/Trituradora/17.html more crushers http://www.trituradora-china.com/Trituradora/ JC series Jaw Crusher maintenance and use of: 1‚ crusher normal operation only after the feeding. 2‚ to be added should be evenly crushed material crushing cavity‚ and should avoid the side feeding‚ to prevent the sudden increase in load or unilateral mutations. 3‚ under normal
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In this tutorial session‚ we practiced on classifying quality costs. What we were going to do was that classify fourteen different costs in to three quality costs which were price of conformance(POCs)‚ price of non-conformance(PONCs) and normal business(NBs). When we looked at PONCs‚ we should be careful of some key words like “loss of use” in question 5‚ “re-work” in question 6‚ “error” in question 11 etc which means failure. Since situation of non-conformance occurred‚ the company had a must
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