1. Business overview Sainsbury’s is a Uk based company that was founded in 1869 and today operates over 1000 stores across the UK (Sainsbury’s supermarkets‚ Sainsbury’s local‚ Sainsbury’s bank and Sainsbury’s petrol) and employs over 150‚000 colleagues. Sainsbury’s put the customers at the heart of everything they do and invested in there stores‚ colleagues and channels in order to deliver the best possible shopping experience for their customers. Sainsbury’s strong culture and values are part of
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EN ISHL GU EAN F ENT OR GL AN AG D OUN IONSTU E DAT DI S Pre-sessional EAP Programme 2013 RESEARCH WRITING STUDENT NUMBER STUDENT NAME TUTOR NAME TITLE WORD COUNT 1302466 Quan Cao Ginny Blackmore Final Draft Cover Page What has made Sainsbury’s become the supermarket leader in the UK market? 2240 I confirm that the material in this assignment is my own work and has not been submitted for any other course of study. I further declare that all source material used in its preparation has
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Making Use of Resources‚ Capabilities and Core Competences. Resources‚ capabilities and core competences Resources‚ capabilities and core competencies are the foundation of competitive advantage. Resources are bundled to create organizational capabilities. In turn‚ capabilities are the source of a firm’s core competencies‚ which are the basis of competitive advantages. Here‚ we define and provide examples of these building blocks of competitive advantage. 1. Resources Broad in scope‚ resources
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Strengths………………………………………………………………..4 * Weaknesses………………………………………………………..........4 * Opportunities…………………………………………………………...4 * Threats…………………………………………………………………..5 How Sainsbury’s are dealing with the globalisation……………………………………5 Sainsbury’s management strategy as responses…………………………………………5 * The environment………………………………………………………..5-6 * Sainsbury’s reaction to effective change in its board…………………..6 * Try something new today………………………………………………6 * Supply chain…………………………………………………………….7
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table shows the loyalty of Sainsbury customers compared to one of its biggest rivals Tesco. This shows that Sainsbury is doing a better work at building a relationship with its customers than any of its rivals as its customers prefer to shop at Sainsbury’s more than any other supermarket. Sainsbury also hands out magazines to its customers to make them aware of any activities that are taking place and also tells customers of any offers or if they will be introducing any new product or service to the
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Sainsbury’s is pulling down its mobile virtual network operator (MVNO). After a little over two years of operation‚ the supermarket chain is pulling the plug. Reports state that talks between Salisbury’s and Vodafone‚ the carrier that provided the infrastructure of the MVNO‚ broke down. As a result of the unsuccessful negotiations‚ the Sainsbury’s started to quietly pull out its monthly plans from its website. Marketing materials were pulled from the stores yesterday and the UK supermarket chain
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distinguished by design‚ symbol‚ name‚ term or other features. These unique features creates segregation between one seller’s products from others. Whereas‚ own brand products are manufactured specifically for a retailer and bears the retailer’s name. Sainsbury’s is a supermarket chain in the UK that sells products ranging from food to
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www.hbr.org The Core Competence of the Corporation by C.K. Prahalad and Gary Hamel Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 2 The Core Competence of the Corporation 15 Further Reading A list of related materials‚ with annotations to guide further exploration of the article’s ideas and applications Reprint 90311 The Core Competence of the Corporation The Idea in Brief
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Interview: Sainsbury’s marketing chief explains route to success Sainsbury’s says that marketing and clear brand communications have helped the retailer boost profit by 17% and add 1 million customers since the start of the economic downturn. Sainsbury’s Marketing director Gwyn Burr explained to Marketing Week that Sainsbury’s aimed to attract shoppers on a range of budgets by ensuring its Basics‚ Core and Taste the Difference ranges‚ together with strong deals on branded goods‚ were all available
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2. Marketing Plan Process Marketing plan is a process which Sainsbury’s uses to reach their goal. Usually it is a marketing plan for the one year period. Sainsbury’s marketing strategy is designed to get people off the shopping treadmill and into more adventurous eating. Sainsbury’s wants to convey that not only can it supply great quality at good prices but also that it’s the only store offering such a wide range of useful ideas. Source: http://tutor2u.net/business/images/strategic_marketing_process
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