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    7ps Marketing Mix

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    Final Report on Pepsi Cola International We are the producers of quality reports for your business. Specific area of your business. Any unknown problem that you may face in your organization but you don’t know about that. Our consultancy will boost up your business it is guaranteed. STRATEGIC MARKETING (Pepsi) Presented to: Sir Jawad Saleem Presented by: Hassan Askari 072118 Haris Farooq 072116 Saima Razzaq 072124 Qura-Tul-Ain 072109 Date: 28-11-2008 ACKNOWLEDGEMENT We owe our gratitude

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    Introduction In 2005‚ British food retailer J Sainsbury had to write off $526 million it had invested in an automated supply-chain management system after having poor results. Sainsbury’s is lagging behind its rivals in its sales revenue causing them to be making a loss after a period five years. Background of the project Sainsbury as the third largest supermarket in United Kingdom is facing a big problem sustaining their business. They have applied IT into its business which eventually caused

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    Sainsbury Organisational Structure and Culture An Organisation’s structure is a network of interdependencies among the people and the tasks that make up the Organisation. It is created and sustained by the basic coordination mechanisms of mutual adjustment‚ direct supervision and standardization‚ all of which coordinate inter-dependent relationships among people and groups (Wagner and Hollenbeck 2009). Pugh (1990) simplifies this by defining an organizational structure as consisting of activities

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    SWOT Analysis of Sainsbury’s Strengths -Good name and image‚ with the Image ‘Live well for less’ -High market share‚ one of the big four supermarket chains in UK. -Stock a wide range of lines‚ with around 20% being their own brands (such as ‘Taste the Difference’ and ‘Basics’). -Operates over 1‚200 stores across UK. Weaknesses -Hiring thousands of new staff means a lot of time is needed to train staff. -Stiff competition‚ with supermarkets such as Lidl and Aldi increasing their market shares

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    To achieve an oligopolistic market structure there are certain characteristics which must be achieved. A small number of firms would dominate the market‚ each of these firms has a significant market power and would closely follow the behaviour of the other companies in the market. Unlike in a monopolistic market structure‚ the products produced by the firms of the oligopoly market do have substitutes. Firms will use non price competition methods in order to make their product or service stand out

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    and often provide a regeneration focus for areas of towns and cities. Concessions at Sainsburys trade within the stores and car parks‚ delivering a complementary and compelling range of products and services to their customers. Their partners include: Timpson‚ Johnsons Dry Cleaners‚ Centre for Dentistry‚ Explore Learning‚ Bupa‚ Starbucks‚ Thomas Cook‚ RAC‚ AA and Virgin Holidays. Materials and Waste: Sainsburys have implemented a scheme to reduce waste and materials used in the production and

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    IFRS 2008 IFRS 2007 IFRS 2006 IFRS 2005 UK GAAP 2005 UK GAAP 2004 Financial results (£m) Revenue 1 19‚287 18‚518 17‚317 16‚573 16‚573 18‚239 Revenue (inc VAT) - continuing operations 19‚287 18‚518 17‚317 16‚364 16‚364 15‚517 Underlying operating profit Sainsbury’s Supermarkets 535 429 352 308 321 564 Sainsbury’s Bank - 2 (10) 17 13 26 535 431 342 325 334 590 Underlying net finance costs 2 (45) (51) (75) (88) (92) (60) Share of post-tax (loss)/profit

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    Publishers Australia PTY LTD Doyle‚ P.‚ and Stern‚ P. (2006) Marketing Management and Strategy. 4th edn. England: Pearson Education Limited Etzel‚ M. J.‚ Walker‚ B. J.‚ and Stanton‚ W. J. (2004) Marketing. 13th edn. New York:McGraw Hill Homburg‚ C.‚ Kuester‚ S.‚ and Krohmer‚ H. Marketing Management: (2009) A Contemporary Perspective. UK: McGrow Hill Higher Education

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    OUTLINE THE CLAIM THAT CONSUMPTION CREATES NEW SOCIAL DIVISIONS A consumer society is now more a society where individual identities and lifestyles are defined through what you able to buy and how you live your lives‚ as opposed to what occupation you do for a living. Division can be created or made more apparent through this way of consuming‚ highlighting the divisions between rich and poor or the young and old within a consumer society (Hetherington‚ 2009‚ p.3-4). Within this essay focus will

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    Accounting 2nd Semester Assignment Name: Maximos Nathanailidis Date: 28/4/2014 Table of Contents 1. Introduction The purpose of this report is to conduct a comparative ratio analysis of the financial statements of J. Sainsbury PLC and Tesco PLC for the year-ending 2013. The financial information that is provided from each company’s annual report and the comparison between them will help possible users of this analysis to understand not only the differences between these

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