MARKETING STRATEGIES FOR ENHANCED CUSTOMER SATISFACTON AT BIGWAYS LIMITED 1.0 Introduction Bigways Limited is a manufacturing and distributing company of a unique pesticide that no other company manufactures in the whole of East Africa and has been operating in Kenya for the last six years. The company’s smallest package size of their products is 5kg‚ and they open for business from Monday to Friday between 9am to 4pm with a one hour lunch break. Additionally‚ the employees of Bigways have been
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Sainsbury’s Sainsbury’s was created in 1869 by John James Sainsbury and his wife Mary Ann in London. From a small grocery store by the year of 1922 it is already the largest British retailer. The company pioneeres the self-service technology and lives its pick during the
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Sainsbury’s case report Sainsbury’s position Sainsbury faces other two major retailer’s competition—Tesco and ASDA‚ meanwhile‚ these retailers changed their strategy from bargain to quality retailing and offering increased value‚ combined with a supply chain system. In 2000‚ top management of Sainsbury’s group decided to launch the ‘7-in-3’ supply chain management programme‚ which involved a major overhaul of the firm’s physical infrastructure‚ systems‚ processes and skill sets. Sainsbury’s
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Sainsbury Plc AIMS AND OBJECTIVES The company aim is to provide a world class service to customers by incorporating quality principles with our everyday routine. OBJECTIVES The company’s objective is to discharge the responsibility as leaders in its trade by acting with complete integrity‚ by carrying out its work to the public good and to the quality of life in the community‚ to provide unrivalled value to its customers in the quality of the goods it sells‚ in the competitiveness of its prices
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Marketing Research An Applied Orientation Global Edition Sixth Edition Naresh K. Malhotra Georgia Institute of Technology Boston Columbus Amsterdam Delhi Cape Town Indianapolis Dubai London New York Madrid San Francisco Milan Munich Seoul Upper Saddle River Paris Montreal Toronto Mexico City Sao Paulo Sydney Hong Kong Singapore Taipei Tokyo Contents Foreword 21 Preface 23 Acknowledgments 29 Author Biography 32 Chapter 2 Defining the Marketing Research
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Assignment 1 – Written Business Report Thomas Buksztel 09199617 Word Count = 1627 Assignment 1 Written Business Report - J Sainsbury’s An Introduction to J Sainsbury’s J Sainsbury’s is the country’s longest running major food retailer‚ with its first store being opened in 1869. Currently throughout the UK Sainsbury’s has a chain of 502 stores and 290 convenience stores‚ serving over 18million customers per week and with the larger based stores offering over 30‚000 products to
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TESCO: The TESCO mainly concentrates on the customer oriented retail marketing where the mainly focus on the customer services as the main theme. The make-buy-sell is the motto where the TESCO make the products‚ buying the products from the different retailers and thus sell them to the customers. They are mainly into the retailing business where the UK region is their domestic market setup holding a larger market share. It has a range of the products and the services for the right customers at the
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successful that at the time the Sainsbury Family took the company public in 1973‚ it was the largest initial public offering ever tendered on the London Stock Exchange. In 1975‚ Sainsbury’s launched into the hypermarket format in a joint venture with British Home Stores. A pioneering event in the United Kingdom‚ they were mega‐format supermarkets with an extensive selection of both food and non‐food items. Changing strategies in the late 1980’s‚ it SALES GROWTH COMPARISON
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of the different types of orientation 2 1.1 Sales Orientation 2 1.2 Production Orientation 2 1.3 Product Orientation 2 1.4 Marketing Orientation 3 1.5 Relationship Marketing 3 2. Description of orientation at TMN Media 4 2.1 Recap of TMN Media 5 2.2 Evidence of the sales orientation at TMN Media 5 2.3 Short-termism at MutualPoints 5 2.4 Possible change on the horizon 6 3. Developing a relationship orientation 6 3.1 Establish sense
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The Factors affecting Sainsburys objectives Sainsburys are a private sector organisation whose main interest is in gaining financial reward‚ such as profit and shareholder value. Sainsburys are a particular public limited company whose securities are traded on a stock exchange and can be bought by anyone. (Business dictionary 2008). So the strategic plan would therefore be particularly concentrated on generating profit although this can be balanced against the needs of the stakeholders. There are
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