"Sainsbury s marketing orientation" Essays and Research Papers

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    J Sainsbury Plc

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    References……………………….. Page 11‚12 Appendix…………………………..Page 13 Introduction The role given for this report is to show a financial analyst acting on behalf of a large institutional investor advising them on their future investment in Sainsbury plc. This report will explore calculations of the financial ratios‚ such as gross margin which measures the performance of how suitable a company manages its costs (Campbell R.Harvey‚ 2004a). For Sainsbury’s this report will investigate the ratios

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    Orientation

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    Principles of Supervision 1 July 2010 Orientation: Training for New Employees It is very important for every workplace to have an orientation program in order to train all new employees. The first few days at a new job will create a lasting impression upon an employee. Will the new employee perform his or her job safely‚ efficiently‚ and correctly? Part of the answer depends on this orientation; the way the trainers teach the new employees during their orientation will form the foundation for his

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    “The importance of an internal marketing orientation in social services” (International Journal of Nonprofit and Voluntary Sector Marketing‚ 14:285-295‚ 2009)‚ it’s a recent article with only three years‚ and many of the references that are used in this article are researchers well known in their field of work. Both of the two researchers have a PhD in Marketing from the University of South Florida and also both have already published several articles in various Marketing Journals. This article states

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    Sainsburys Edi

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    EDI or Electronic Data Interchange can be used to describe sophisticated technology which is used to transmit electronic documents including orders‚ invoices‚ receipts etc. EDI is growing at the rate of 200 per cent (edi case studies); with the UK accounting for roughly around 70% of the European market. EDI is being embraced globally for many reasons: ? Reduction in hard materials such as paper ? Cost reduction ? Customer service improvement ? Reduction in transcription errors ? Increased

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    Tesco vs Sainsburys

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    on the company that has been chosen for the RESEARCH AND ANAYLSIS PROJECT. This project may not be as good as other research projects but the research work would hopefully differentiate the project from others. Retailers like Tesco‚ Asda‚ and Sainsbury in UK continue to compete with each other in order to become the best and biggest retailer in the country‚ and to grow in size‚ structure and increase their market share. The retail business is expanding as a result of companies acquiring other businesses

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    Sainsbury Case Study

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    cast iron sign saying ’J.Sainsbury’s. In 1922‚ it became the Uk ’s largest grocery group‚ and so got incorporated as a private company under the name of ’J.Sainsbury Limited ’. During these times they promoted quality fresh food produced with their own label line which made them extremely successful. The firm kept on growing even though it had to face the recession during the World War 2. Many stores got destroyed during London ’s bombardment and the decrease of the national income weakened the

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    current liablities) employed (ROCE) Sainsbury: 673 x 100= 9‚46% 7114(=10033-2919) Tesco : 2970 x 100=10‚6% 28013(=46053-18040) 1.2.Rate of return on shareholders’ funds (equity) profit for shareholder x 100 = rate of return on shareholders’ funds (equity) stockholders’ funds (equity) Sainsbury: 366 x 100= 8‚36%

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    Market Orientation and Product Orientation This is an important distinction. Most businesses would today describe themselves as being ‘market oriented’ or ‘market led’. This approach requires market research and market analysis to indicate present and future consumer demand. The consumer is put first – the business attempts to produce what consumers want rather than try to sell them a product they may not really want to buy. It has advantages‚ especially in fast-changing‚ volatile consumer markets

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    Sainsbury Case Study

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    at which they supply them‚ have been terribly successful. Sainsbury‚ one of the top leading supermarkets in the UK‚ has tried throughout the years‚ and facing the strong competition‚ to invest in both food and non-food products. However the company has failed to retain its top position in the market due to the challenges it was facing‚ its customer service and its low profit margin. First of all being a family owned business‚ Sainsbury was run by members of the same family for more than 100 years

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    substantial period of time‚ they have a string brand presence‚ and the word Sainsbury instantly brings a supermarket to one’s mind. The branding and marketing have been key strengths of the company since they have been able to distinguish in the minds of the customers what the company stands for. They are a highly visible organisation with supermarkets across UK and in other nations as well. The orange colour used for the Sainsbury logo is very traditional and pivotal to the campaign. Weaknesses -

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