Morrissey Forgings‚ Inc. This heavily disguised case is set in the "mature" woodstoves business in 1986. It is not based on The Vermont Castings Company. The issue is product line strategy based on product line profitability. In early 1986‚ Tim Morrissey was reviewing the disappointing 1985 results of operations for his company (see Exhibit 1). The business had been founded in 1938 by Tim’s grandfather as a modernization of an older iron forge company which Tim’s great-great-grandfather had
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Starbucks 1) Based on the case information and your personal experiences‚ list at least five things you know about Starbucks. This list offers you some idea about your cognitions concerning the coffee shop chain. The five key things that I know about Starbucks are the amount stores that opened rapidly. It grew from 6‚000 stores in 2003‚ to 16‚000 stores in 2008. I believe this was too extreme because they could miss out on some important marketing strategies such as the three elements; consumer
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rP os t HKU978 NIKHIL CELLY op yo HAIER IN INDIA: BUILDING PRESENCE IN A MASS MARKET BEYOND CHINA In a short 25 years‚ Haier Inc had emerged from being a small refrigerator factory in northeast China to becoming the world’s biggest appliance seller by retail volume. It had exported to developed markets in the 1990s‚ set up factories overseas and created a global retail chain that made it an unmatched success in China. This company that made its name by exporting refrigerators
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increased rate of unemployed and job dissatisfaction. As imply‚ many people engaged in direct selling because direct selling have the vast opportunities available to young and old alike to earn additional income to supplement their lifestyle‚ and in this case‚ their golden years. The context of this study will define what sales agent is‚ how they perform; what are the importance of rewards to the effectiveness performance of sales agents in selling products and how does distributors motivate their salespeople/sales
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“which success factors contribute to the success of process performance management (PPM)”. Blasini’s paper reports 11 success factors of process performance management (PPM) which is verified using a multiple case - study to increase reliability of the success factors. In particular the case – study is conducted using four companies from four different economic sectors in Germany. Blasini justifies the paper’s focus‚ of how relevance are those success factors to PPM‚ by conducting project documentations
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HKU833 STEPHEN KO AIRASIA: FLYING LOW-COST WITH HIGH HOPES AirAsia started out as a Malaysian government-controlled‚ full-service regional airline that offered slightly lower fares than its number-one competitor‚ Malaysia Airlines (“MAS”). In December 2001‚ private entrepreneur Tony Fernandes took over the debt-ridden airline for the symbolic sum of US$0.26. Despite the air-travel downturn following the 11 September 2001 terrorist attacks‚ Fernandes believed that the timing for entering
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provide better protection. Third‚ design the innovation to have a good chance of benefiting innovators rather than their competitors. Forth‚ try to make the innovation to be accepted as the industry standard. Fifth‚ monitor their competitors‚ especially those own important complementary assets. Case 1. Consider the challenges Tessera faced in commercializing its chip scale packaging technology. What alternatives did it have for monetizing these inventions? Were there alternative business models that
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Disney Consumer Products: Marketing Nutrition to Children 1. Executive Summary 2. Issue Statement 3. Situation Analysis • SWOT • 4 P’s of Marketing • The 5 C’s • Household Decision Making Matrix 4. Alternatives • Collaborations • Characters • Campaigns/Promotions 5. Recommendation 6. Conclusion Executive Summary The Walt Disney Company‚ founded in 1923‚ has been revolutionary in the American animation industry with the debut of Mickey Mouse in Steamboat Willie to be the
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CASE BRIEF Title of Case: Stoneridge Investment Partners‚ LLC‚ Petitioner v. Scientific-Atlanta‚ Inc.‚ et al. 128 S. Ct. 761 (2008) Facts: The plaintiff‚ Stoneridge Investment Partners‚ LLC‚ presented a securities fraud class action against the defendant‚ Charter Communications’ vendors‚ Scientific-Atlanta. Charter communications is a publicly traded cable company that services millions of customers throughout America. Charter contracts with vendors for equipment that is used for their company
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created. Also‚ if it is able to create a communication with dealers‚ it will effect to improve customer satisfaction and experience. Also‚ it helps to cut manufacturuing costs‚ which caused to compete effectively against competittor. Is the business case for the joint venture convincing? Back your answer up with a financial analysis Yes‚ it is. First‚ lets have a look at what was the situation for Fiat India before this JV. Some of their products failed to provide sufficient volumes
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